How To Choose an SEO Expert | Freelancer or a Company?

SEO Expert says: “Having an online presence is essential to business success in today’s world. Getting a website is not that difficult, but standing out from the crowd can feel close to impossible. If your potential customers can’t find you, then they will quickly become a competitor’s newest customer. Understanding Search Engine Optimization in Calgary is necessary if you want to be seen and heard on the web. Finding someone who specializes in SEO can save your business from the dredges of obscurity and bring you to the shores of prosperity. The questions are, with so many SEO companies and freelancers available, how do you know which ones will provide the quality of service you need, and which ones will be wasting your time and money?”

Here are a few guideline’s to help you choose a reliable SEO Expert that can give you results:

  • Do they have testimonials or case studies of their work? If they can’t show you scenarios where they have helped other clients, how will you be sure they will be able to help you? Many people on the internet pretend to be experts in SEO and internet marketing specialists, but know petite and are only trying to make a quick buck on unsuspecting clients.
  • Can they provide a clear strategy and a way to track progress? A good SEO expert should be able to explain to you the strategies they use to optimize their client’s sites. If they can’t, or won’t tell you what to expect, then you might want to go to someone who can. Make sure you ask if they give reports or how they track the success of their services, so you can both know what is working well. Just make sure that you will return your investments.
  • Do they follow proper guidelines and keep up with the latest trends and algorithms? In the past, people have used some pretty sneaky, underhanded tactics to get pages to show up on the first page of search engines quickly. Those methods worked, and so many jumped on the bandwagon, but Google’s geniuses quickly found ways to program algorithms that favour those who walk the high road. If you choose someone who gets results with these tricks and gimmicks, they could get your site blocked from Google, and getting things sorted out will be difficult and potentially expensive. Make sure that your SEO expert knows what search engine recommendations are. The algorithm change frequently and you need to ensure that they are aware of those changes as soon as possible, to keep your site on the top.

How To Choose an SEO Expert | Freelancer or a Company?

How To Choose SEO Freelancer

SEO is an important tool for all online businesses, and finding a suitable SEO freelancer is the first step towards a good working relationship. The following tips will hopefully help you identify a good professional.

Do not become a member of freelance websites until you have already done some research into the individual freelancers’ credentials. This can often be done by reading their portfolio. Look at the projects that they have completed in the past, and if there is anything that you find which looks unusual, it may be time to move on. Always check credentials on freelancing websites, and do not be tempted to pay for services which are not in their portfolio.

Before deciding on a project, it is always a good idea to ask around. Find out what people in your industry think about different freelancers, what clients they have worked with, and whether they have had any experience with them. Once you have gathered all this information, it will give you a good starting point when looking for a freelancer.

Get to know your freelancer better

Do not set up a project unless you know the freelancer well. A good freelancer will work with you to develop a suitable contract. Make sure you fully understand all of the legal details of the project, before signing anything. It is always worth checking that the contract is not too lenient, as this could make it more difficult for you to claim compensation should a client drop out of the project early.

Try and match the requirements of the project to your own skills. Some clients may require one on one interaction and professional guidance, while others may want a more hands-on approach. It is always a good idea to discuss this with the freelancer.

Before you begin work on a project, ensure that the SEO freelancer you choose has sufficient experience and knowledge to complete it. There may be many aspects of SEO that you want to discuss further with the SEO freelancer. When this is the case, take the time to discuss these issues in detail.

Prevent conflict of interests

Make sure that any freelancer you are considering that is new to the industry has not been involved in a similar project before. In order to get the most from your SEO project, it is important to hire a company that has expertise. and not just a good-looking portfolio.

When working with an SEO company, ensure that they have access to all the latest software and tools, so that they are able to keep updating themselves with the latest SEO trends. You will want to remain on top of the latest developments so that you will always have the best SEO possible for your business.

How long SEO company has been in business?

Find out how long the company has been in business. Ask to see some of their previous work. This will help you assess the quality of their work, as well as their reputation within the industry. If they have a poor track record, it is unlikely that they will deliver as promised.

Look at the company’s portfolio, especially its recent projects. There should be plenty of fresh material on its website if it has been active for a considerable period of time. This will ensure that the freelancer is still a credible force within the industry.

Take the time to investigate how long the SEO freelancer has been in business. You may find that companies that have a number of years in business will be able to offer more affordable rates, as well as more reliable work than smaller companies that have only recently started working in the field.

Many SEO freelancers are now using search engines such as Google Places and Yahoo Local, which are becoming more common in the business world. They offer a good way to get local customers. It is always better to use a site that is easy to navigate. You can look for popular keywords in the search engine results so that when someone searches for something related to the product or service you offer, you can be sure to show up first.

Greg Ichshenko

Calgary SEO expert and digital marketing specialist,
developing advertising strategies for businesses of all sizes

(403) 308-5949

greg@ichshenko.com
1509 14 Ave SW, Calgary,
AB T3C 0W4

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