Greg Ichshenko

Calgary SEO expert and digital marketing specialist,
developing advertising strategies for businesses of all sizes

(403) 308-5949

greg@ichshenko.com
1509 14 Ave SW, Calgary,
AB T3C 0W4

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6 Internet Marketing Tools You Will Need to Start Your Business

Author: Roman Nadein (CEO Rocket Firm)

Starting a new business is always a difficult task. You should warrant the highest quality of your products or services, but you must also establish a business plan that will make your new company successful and choose the right instruments that will help you grow your company. Besides, many other questions arise regarding management, company structure, and, above all else, marketing.

We can phrase it this way – the quality of your products won’t matter unless you have a great marketing plan and use the right instruments. Mildly speaking, you have to find the best way to introduce your company to the people around and to offer them your products. Otherwise, how will they ever know about your existence and decide to cooperate with you?

This article provides a list of some important instruments you should use for this purpose. Without a doubt, you have a place to study and find the best ones for you, but I want to recommend you a few instruments I use myself, and in this article, you will learn why they are important, and what you should pay attention to.

  1. MailChip or Sendpulse

You might not have known it, but email marketing is still at the top of the list of the most important ones. The fact is that more than 80% of companies use it, so it means that you should use it too. Plus, millions of people use email every day, so this is one of the best methods you can use to communicate with your customers.

Even if you don’t have many followers in the beginning, you should still implement this strategy. The number of email addresses in your database will increase over time, meaning that this instrument will soon become one of the mainstream. Use it to communicate with your customers, get feedback, and notify them about any changes or new products you are about to launch, and most importantly, offer them discounts and coupons. It is an important tool for me and the most useful in the context of the client’s life cycle.

  1. HubSpot

The most versatile software that helps Rocket Firm marketers keep their fingers on the pulse every day and automates many routine tasks. I have not immediately implemented it into my work, but I realized that it is more convenient to find it as soon as I got acquainted with it. This solution can be very beneficial, especially if you implement it in your company’s early stages. First of all, this marketing strategy will take your business to the next level by letting you schedule your social media posts.

On the other hand, SEO is one of the most important things you need to think about. Mastering this skill may seem quite difficult, but this software will provide you with all the tools you need to make this task much easier.

Besides, it will provide you with all the information about your customers and people who visit your website and all social media pages, due to the integrated CRM. It also makes communication easier and lets you know what people are most interested in.

  1. Facebook audience statistics

Facebook is currently the most popular social media platform, and there is no doubt about it. For my company, communication with potential clients and employees is always supported on Facebook. While you may prefer Instagram or Twitter, Facebook has one major advantage over others – everyone uses it. This is true regardless of their age and interests, making it the perfect place to advertise your products, find target customers and colleagues.

Since every company worldwide uses it, the team has established this instrument that will improve your marketing effortlessly. At first, it will enable you to define your target audience and learn more about it. This is important information because you need to create content that will attract them to your page. Besides, it enables you to enter the required data and ensure that all ads are visible to your chosen people according to demographics, education, etc. There are other tools like ad spy that will enable you to discover new markets and ad campaigns.

  1. Google Analytics

Yes, this is the main tool you should start using as soon as you start your digital marketing campaign. Information is critical in the business world, and this free service keeps you on top of everything.

When it comes to digital marketing, there are so many facets to it, and you need to know every detail about each one. For example, you need data to understand if your strategy is working as it should, or if you need to make some changes to improve it further. Using this service, I can always see whether the keywords I use in SEO increase the demand for the company’s products and services or not. This data is extremely important, and this tool will enable you to analyze it promptly and make some changes if they are required.

  1. Keyword.io

As you probably already know, one of the best ways to improve SEO is to use the right keywords. But how do you know what it is? Well, use this tool. Simply put, this software will provide you with many suggestions straight from Google. It will enable you to find out what words users enter in the search engine most often, and then your task is to create useful content around them for your customers and target audience.

  1. Trello

I give you a final instrument, one that will dramatically improve your team’s content and team productivity. You can’t understand enough how important content is for your digital marketing. Sooner or later, it is what will attract visitors to your site and encourage them to make a purchase.

You need to be not only confident in its high quality but you also need a tool to help you manage all your projects, and therefore Trello is what you need. The email was the best way to communicate with your team in the past but now this service will not only improve it but also enable you to manage all projects in real-time successfully, especially during a pandemic and remote work. It gives your team the ability to share information easily, set goals, and monitor results. As the result, feedback is very important, and in my opinion, it is the best way to improve the quality of the work under any tasks within your team.

How To Choose an SEO Expert | Freelancer or a Company?

SEO Expert says: “Having an online presence is essential to business success in today’s world. Getting a website is not that difficult, but standing out from the crowd can feel close to impossible. If your potential customers can’t find you, then they will quickly become a competitor’s newest customer. Understanding Search Engine Optimization in Calgary is necessary if you want to be seen and heard on the web. Finding someone who specializes in SEO can save your business from the dredges of obscurity and bring you to the shores of prosperity. The questions are, with so many SEO companies and freelancers available, how do you know which ones will provide the quality of service you need, and which ones will be wasting your time and money?”

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Shopify’s dropshipping store launched in 2020

For many entrepreneurs, launching a dropshipping shop on the Shopify platform is an excellent way to start their own e-commerce business. Buying, storing and managing goods is a complex process, which is why setting up a dropshipping shop on the Shopify platform is a great way to conduct business without having the goods available. You can concentrate your precious time and resources on high-quality scaling of the online shop and increasing sales.

Dropshipping shop on the Shopify platform is an excellent way to start their own e-commerce business

Dropshipping is a flexible business model supported by most of the largest e-commerce platforms, including the largest Shopify platform. In this article, we will describe in more detail the principles of this business model and describe all the steps that you must go through in order to start your online store and begin to make your first sales. After reading the article, you will have a clearer understanding of how to create and launch a dropshipping business in Calgary, Alberta, Canada or the United States and Europe, what difficulties may arise, and what skills are required to work successfully.

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Search Engine Optimization with Google Analytics

Calgary SEO Expert - Google Analytics certified professional

When it comes to a Search Engine Optimization campaign, most agencies will make use of Google Analytics. With this amazing tool, they can see how their campaign is running. Analytics shows from which areas traffic is coming, how many daily visits a site gets and more other metrics. While The analytics tool from Google is incredibly useful, though, most people only manage to scratch the service and aren’t sure how to make the best use of the platform.

SEO with Google Analytics (more…)

SEO Copywriting for Humans

No matter where or how you publish content, having a good copy online can help your website tremendously. The modern world focuses on communicating online for the most part. This is why online businesses are starting to see how SEO copywriting can help them grow their company and get to the top of their market.

Search engine optimization (SEO) should always focus in part on copywriting if it is going to be successful. Good copy will catch the readers’ eye and be of interest to them. It will make them want to read and then act on what they read. That is why good copywriting involves using wording that persuades your audience to follow through with your desired action, such as buying your goods and services. (more…)

SEO Web Design and Internet Marketing Packages

Are you looking into SEO Web Design to get more traffic, leads, and sales for your business? Well, it’s at your fingertips. Why work with five different companies and services when you can simply centralize all your marketing in one place?

The more people you work with, the more confusion and inconsistencies you’ll face. That can get really stressful and turn into a tremendous waste of time. Contrary to the popular saying, don’t put your eggs in one basket, having to deal with only one agency can save you tons of time and money. (more…)

Top 5 Reasons Why A Business Should Outsource Its SEO

Why A Business Should Outsource Its SEOIt crosses every webmaster’s mind whenever they see an ad or an email for search engine optimization. Many home entrepreneurs wonder what they are missing by not doing it. So should you hire a specialist? Search website traffic makes up at least 85% of all traffic to a site. So of course, search engine optimization is very important. But what, if any, will be the results of doing it for yourself? Would it be beneficial to a website owner to hire a pro SEO consultant, or just plod along and hope they are doing it right? That is a sound dilemma to face, and I will show you why it should be a simple decision. There are five reasons that explain why hiring them will be to your benefit.

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Google Penguin: 3 SEO Tips

SEO Tips will help you to start from within your organization.

If your site lost rankings or you are in the market to upgrade your SEO, here is a help.

Following is advice based on what I am doing with my client partners that not only survived Penguin but are dominating the search engines.

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Monitor calibration tool is on your display

Monitor calibration can help you to save your eyes!

display calibration helps save your eyes

Are you spending the majority of your day looking at a monitor? Do you find your eyes frequently itching or feeling dry? Do you often experience headache?

In 90% of cases the problem is your monitor.  Even if you have a good display or high quality monitor, certain settings can significantly impact your health. Settings such as contrast, brightness and colours, if not set properly, can cause big problems.
Most people think that brand new monitors will work properly out of the box, however, they may begin to notice discomfort in their eyes while at work or on their computer. Running to the closest store and buying a more expensive brand of monitor will not fix the issue.
The default settings on new monitors are standardized across all different brands and types of monitors.  Each monitor, however, has different components such as liquid crystals and LEDs. These all have their own micro deviations from the standard. This is why two identical monitors have will appear different when compared side by side.
By adjusting the settings that optimize your particular monitor you can save your eyes and prevent fatigue or headaches.
Here’s how:

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Black Hat SEO – what you don’t want to do

It is a personal insight, and it can have no coherence with your experience and your discoveries.

Black Hat SEO is simply the call name for some techniques that are used to get higher search engine ranking is an unethical manner (ways that are forbidden by the main search engines). They usually break the current rules and regulations (some of them were permitted some time ago but they became obsolete/forbidden because of the abuse), create poor user experience for the visitors of the site, unethically presents content in different ways (one way for the human visitors and one way for the search engines spiders). (more…)