Greg Ichshenko

Calgary SEO expert and digital marketing specialist,
developing advertising strategies for businesses of all sizes

403.308.5949

greg@ichshenko.com
1509 14 Avenue SW, Calgary, Alberta, Canada, T3C 0W4

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SEO Copywriting for Humans

No matter where or how you publish content, having a good copy online can help your website tremendously. The modern world focuses on communicating online for the most part. This is why online businesses are starting to see how SEO copywriting can help them grow their company and get to the top of their market.

Search engine optimization (SEO) should always focus in part on copywriting if it is going to be successful. Good copy will catch the readers’ eye and be of interest to them. It will make them want to read and then act on what they read. That is why good copywriting involves using wording that persuades your audience to follow through with your desired action, such as buying your goods and services. (more…)

Calgary SEO and Penguin: 3 SEO Tips

Calgary SEO Tips will help you to start from within your organization.

If your site lost rankings or you are in the market to upgrade your SEO, here is a help.

Following is advice based on what I am doing with my client partners that not only survived Penguin but are dominating the search engines.

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Monitor calibration tool is on your display

Monitor calibration can help you to save your eyes!

display calibration helps save your eyes

Are you spending the majority of your day looking at a monitor? Do you find your eyes frequently itching or feeling dry? Do you often experience headache?

In 90% of cases the problem is your monitor.  Even if you have a good display or high quality monitor, certain settings can significantly impact your health. Settings such as contrast, brightness and colours, if not set properly, can cause big problems.
Most people think that brand new monitors will work properly out of the box, however, they may begin to notice discomfort in their eyes while at work or on their computer. Running to the closest store and buying a more expensive brand of monitor will not fix the issue.
The default settings on new monitors are standardized across all different brands and types of monitors.  Each monitor, however, has different components such as liquid crystals and LEDs. These all have their own micro deviations from the standard. This is why two identical monitors have will appear different when compared side by side.
By adjusting the settings that optimize your particular monitor you can save your eyes and prevent fatigue or headaches.
Here’s how:

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Black Hat SEO – what you don’t want to do

It is a personal insight, and it can have no coherence with your experience and your discoveries.

Black Hat SEO is simply the call name for some techniques that are used to get higher search engine ranking is an unethical manner (ways that are forbidden by the main search engines). They usually break the current rules and regulations (some of them were permitted some time ago but they became obsolete/forbidden because of the abuse), create poor user experience for the visitors of the site, unethically presents content in different ways (one way for the human visitors and one way for the search engines spiders). (more…)

Best Keywords Selection – Getting to the Top of Google.

Effectively designing each web page and marketing your site is what will separate you from probably 99% of all other self-styled “webmasters.” Why? Because, very simply, they don’t have any idea what to do or how important website promotion is while you, in only a few minutes, will know exactly how to get started getting to the top of Google through this straightforward keywords tutorial.

Getting to the Top of Google with the Best Keywords Selection

Did you know that there are, literally, trillions of web pages on the Net? Hundreds of millions of websites. Most online pages get little commercial traffic while only a small minority of net pages get large volumes of traffic. (more…)

Choosing The Right Domain Name

The name you call your website on the Internet is important. Choosing the right domain name will give your business every chance of success. Read the recommendations here before committing to your domain name.

Choosing The Right Domain Name (more…)

Step-By-Step Guide On The best way to Develop A Popular Blog

In the modern age, blog and blogging is a way of life.

Blogging became more than just generating some new pals or connecting having a handful of hundred people today. It is about touching millions of lives within your personal one of a kind way.

It became over just “making money”, and much more of “making funds AND obtaining famous”. I mean, why not? It is in our human nature to strive for a bit bit of fame sometime in our life.

guide develop popular blog

We go out in the approach to updating our status on our Facebook page, to tweet our most recent job offer you on Twitter or share our day-to-day experiences on camera by way of Instagram or Youtube.

Within the modern day age, you do not need to purchase high priced T.V. ad spots, get costly magazine or newspaper coverage, or devote countless hours creating unique connections with people today in Hollywood to acquire your voice heard.

In this Post I am going to offer you a couple of uncomplicated steps you will be able to take to make a renowned weblog of your own in a matter of hours, beginning with: (more…)

Top 5 Reasons Why A Business Should Outsource Its SEO

Why A Business Should Outsource Its SEOIt crosses every webmaster’s mind whenever they see an ad or an email for search engine optimization. Many home entrepreneurs wonder what they are missing by not doing it. So should you hire a specialist? Search website traffic makes up at least 85% of all traffic to a site. So of course, search engine optimization is very important. But what, if any, will be the results of doing it for yourself? Would it be beneficial to a website owner to hire a pro SEO consultant, or just plod along and hope they are doing it right? That is a sound dilemma to face, and I will show you why it should be a simple decision. There are five reasons that explain why hiring them will be to your benefit.

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Why SEO Backlinks Don’t Work

Having a ton of backlinks pointing to your site, regardless of their page rank, simply does not count the way it used to.

Put simply, the days of climbing the ranks in Google by buying backlinks are over and done with.

Even with backlinks from the highest page ranks, your link profile is no longer the deciding factor when it comes to ranking on Google.Why SEO Backlinks Don’t Work (more…)

The 10 Secrets of On-Page Optimization

Google’s Penguin algorithm has changed the way to win at on-page optimization.

Keyword stuffing, over optimization and spam backlink campaigns, is a thing of the past.

Simply put, there are ten secret points to pay attention to if you are looking to achieve perfect on-page optimization. You can even use this post to see that I optimized this page, using all ten secrets, for the keyword on-page optimization. (more…)