Greg Ichshenko

Calgary SEO expert and digital marketing specialist,
developing advertising strategies for businesses of all sizes

(403) 308-5949

greg@ichshenko.com
1509 14 Ave SW, Calgary,
AB T3C 0W4

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How To Choose an SEO Expert | Freelancer or a Company?

SEO Expert says: “Having an online presence is essential to business success in today’s world. Getting a website is not that difficult, but standing out from the crowd can feel close to impossible. If your potential customers can’t find you, then they will quickly become a competitor’s newest customer. Understanding Search Engine Optimization in Calgary is necessary if you want to be seen and heard on the web. Finding someone who specializes in SEO can save your business from the dredges of obscurity and bring you to the shores of prosperity. The questions are, with so many SEO companies and freelancers available, how do you know which ones will provide the quality of service you need, and which ones will be wasting your time and money?”

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Shopify’s dropshipping store launched in 2020

For many entrepreneurs, launching a dropshipping shop on the Shopify platform is an excellent way to start their own e-commerce business. Buying, storing and managing goods is a complex process, which is why setting up a dropshipping shop on the Shopify platform is a great way to conduct business without having the goods available. You can concentrate your precious time and resources on high-quality scaling of the online shop and increasing sales.

Dropshipping shop on the Shopify platform is an excellent way to start their own e-commerce business

Dropshipping is a flexible business model supported by most of the largest e-commerce platforms, including the largest Shopify platform. In this article, we will describe in more detail the principles of this business model and describe all the steps that you must go through in order to start your online store and begin to make your first sales. After reading the article, you will have a clearer understanding of how to create and launch a dropshipping business in Calgary, Alberta, Canada or the United States and Europe, what difficulties may arise, and what skills are required to work successfully.

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Top 5 Reasons Why A Business Should Outsource Its SEO

Why A Business Should Outsource Its SEOIt crosses every webmaster’s mind whenever they see an ad or an email for search engine optimization. Many home entrepreneurs wonder what they are missing by not doing it. So should you hire a specialist? Search website traffic makes up at least 85% of all traffic to a site. So of course, search engine optimization is very important. But what, if any, will be the results of doing it for yourself? Would it be beneficial to a website owner to hire a pro SEO consultant, or just plod along and hope they are doing it right? That is a sound dilemma to face, and I will show you why it should be a simple decision. There are five reasons that explain why hiring them will be to your benefit.

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Monitor calibration tool is on your display

Monitor calibration can help you to save your eyes!

display calibration helps save your eyes

Are you spending the majority of your day looking at a monitor? Do you find your eyes frequently itching or feeling dry? Do you often experience headache?

In 90% of cases the problem is your monitor.  Even if you have a good display or high quality monitor, certain settings can significantly impact your health. Settings such as contrast, brightness and colours, if not set properly, can cause big problems.
Most people think that brand new monitors will work properly out of the box, however, they may begin to notice discomfort in their eyes while at work or on their computer. Running to the closest store and buying a more expensive brand of monitor will not fix the issue.
The default settings on new monitors are standardized across all different brands and types of monitors.  Each monitor, however, has different components such as liquid crystals and LEDs. These all have their own micro deviations from the standard. This is why two identical monitors have will appear different when compared side by side.
By adjusting the settings that optimize your particular monitor you can save your eyes and prevent fatigue or headaches.
Here’s how:

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Choosing The Right Domain Name

The name you call your website on the Internet is important. Choosing the right domain name will give your business every chance of success. Read the recommendations here before committing to your domain name.

Choosing The Right Domain Name (more…)

Step-By-Step Guide On The best way to Develop A Popular Blog

In the modern age, blog and blogging is a way of life.

Blogging became more than just generating some new pals or connecting having a handful of hundred people today. It is about touching millions of lives within your personal one of a kind way.

It became over just “making money”, and much more of “making funds AND obtaining famous”. I mean, why not? It is in our human nature to strive for a bit bit of fame sometime in our life.

guide develop popular blog

We go out in the approach to updating our status on our Facebook page, to tweet our most recent job offer you on Twitter or share our day-to-day experiences on camera by way of Instagram or Youtube.

Within the modern day age, you do not need to purchase high priced T.V. ad spots, get costly magazine or newspaper coverage, or devote countless hours creating unique connections with people today in Hollywood to acquire your voice heard.

In this Post I am going to offer you a couple of uncomplicated steps you will be able to take to make a renowned weblog of your own in a matter of hours, beginning with: (more…)

WARNING! You Can’t Buy SEO!

Lots of people that I speak to think they can just buy SEO services one time – that their site can be optimized for SEO and then left alone.

They think search engine optimization is a set-it-and-forget-it type of operation and want just to go out and buy SEO services one time.

I hate to tell them the truth:

It is not! (more…)

What to Ask Hiring an SEO Firm

What-Do-You-Ask-Your-Next-SEO-AgencyMore than a few SEO firms are having clients de-indexed by Google for Penguin compliance.

No surprise there!

Now, agencies are beginning to get the Google slap. The same SEO firms are scrambling to find new clients to replace ones that just fired them.

After years in the business, I have interviewed many prospective clients. Some I choose not work with because we do not share common ground.

If you are interviewing SEO specialists, I recommend these considerations. (more…)

How Important Are Conversion Rates

What-Are-Conversion-RatesHow important are conversion rates, you wonder? In a word? Extremely.

What Are Conversion Rates?

Conversion rates are measurements of the percentage of a website’s visitors that take the desired action.

Here is an example:

Your goal is to sell an eBook, and 10 people visit your site in a day.

2 of those 10 visitors buy the eBook, as desired.

Your conversion rate for that day is 20% because 20% of your visitors ‘converted’ into customers.

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Three Reasons Why You Do not Need SEO

Three Reasons Why You Do not Need SEOI talk to business owners on a daily basis, and so many of them want me to tell them – “You do not need SEO.”

It seems like everyone has heard of SEO nowadays, and I am no longer explaining what SEO is. That is great news.

However, so many of them want to be convinced that they do not need SEO.

Believe it or not, I tell them it is true. For some businesses, you do not need SEO!

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