Greg Ichshenko

Calgary SEO expert and digital marketing specialist,
developing advertising strategies for businesses of all sizes

(403) 308-5949
1509 14 Ave SW, Calgary,
AB T3C 0W4

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    SEO Company To-The-TOP!

    SEO rankings — are results of effective hard work and not a random matter.
    Our SEO Company had to go through a lot of things to understand the proper way of communication with the Search Engines. All the way to the top consists of five steps:

    Our SEO strategist in Calgary - Greg Ichshenko, can help your company create an effective SEO marketing plan and optimize your website to attract a targeted audience.

    The latest publication in the blog

    SEO Copywriting for Humans

    No matter where or how you publish content, having a good copy online can help your website tremendously. The modern world focuses on communicating online for the most part. This is why online businesses are starting to see how SEO copywriting can help them grow their company and get…

    Client references
    All projects in the portfolio

    What are Expert SEO and SEO Consulting Services?

    SEO (Search Engine Optimization) is critical to a website's comprehensive development and promotion. There are two ways for a site to appear in the first positions on search engine results pages (SERPs). It can happen organically, which can take years or more. Or, you can hire a Calgary search engine optimization company or external SEO services in Calgary. Only certified SEO experts can advise you on strategic search queries to promote your site. SEO consulting services will help you increase your website's visibility and attendance. Plus, it will help boost the success of your local business. Placing higher Google ranks will increase traffic. You will also gain the trust and loyalty of customers online and in real life if they can easily find you online. This is true wherever your business is located. 

    What Are SEO Companies and SEO Consulting Services?

    SEO Company To-the-TOP! Rocket power!
    They can help your website become more visible. Business owners promoting their websites can hire local and external SEO professionals. Whether it's a regional search in Calgary or hiring professional Calgary optimization services for off-page SEO is critical for your company's success. Google and other similar companies use complex and ever-changing algorithms. These methods ensure users find quality content to avoid being inundated with spam.

    How to Do Professional Calgary SEO Services Help Calgary Businesses?

    Optimization rules set by Google are constantly changing. Google and similar platforms regularly change their ranking algorithms. And this is to match best their users’ selection of keywords with the resource for which they are searching.  TO THE TOP is a Calgary and Edmonton SEO agency that knows this information. And we will use our competence to help your page rank higher. With a successful SEO strategy, search engine marketing will help your website or Google My Business Site reach more people through organic search. If you need SEO services for Calgary businesses to take your content to the top of the search engine, TO THE TOP can take you there. Our Calgary SEO includes an expert team to research and know your business to improve your online visibility and get more leads. We understand that the purpose of SEO is something other than what you should pass on. Just like our name, our SEO expertise is also TO THE TOP!
    Calgary SEO Exspert with keys

    Can SEO consulting services grow my business?

    SEO will benefit your business. Hiring expert search engine optimization services is an excellent way to increase targeted traffic and conversion rates. Plus, it lets potential customers find your business through the content on your website. SEO consulting services can improve SEO landing pages to rank higher. And this makes your web pages more visible. Search engines like Google prioritize content for online search rather than website design. So if you are considering allocating your resources, investing in companies like ours is best.

    How do search engine optimization experts and other SEO companies optimize websites?

    Here are some examples of how SEO consulting services can improve SEO landing pages by improving keyword density and other strategies:

    Choosing strategic keywords

    Through careful analysis of the search history of millions of users, the right keywords can make a huge difference. SEO consultants can provide the services you need 

    Improving relevance through proper organization of pages

    By structuring the page organization on a website to increase its searchability and relevance, websites have a far better chance of being seen. An excellent SEO campaign created by SEO experts in Calgary, like TO THE TOP, will help your business reach its maximum potential.
    SEO Specialist is fixing website

    Providing or restructuring the content of your website

    The descriptions and body text on a web page are essential components. How often keywords appear on a webpage is one way a site is determined as functional and ranked higher.

    Showing the full extent of your business offerings online

    Specific descriptions of your products and services are essential. 

    Coding pages for SEO optimization

    A website's “back end” structure considerably affects a page's ranking. A poorly created, organized, or coded webpage will confuse Google and hurt the site's chances of being ranked.

    External factors beyond the page itself

    How often do other trusted websites mention your website? Essential SEO techniques can help make this happen.

    Create a good SEO campaign.

    Getting to the top of search engines takes work. Experts in Calgary use the best search engine optimization techniques to make your business visible. SEO is an ongoing process that changes all the time because of updates. And a good marketing company will use effective SEO techniques. Plus, they know which type of SEO helps Calgary’s SEO success.  Hiring companies like ours will get you more leads and grow your business. These technical SEO services and tasks can be divided into two categories. One is internal optimization, and the second is external optimization. Keep reading to learn more about the differences and how SEO consulting services can help Calgary SEO clients.
    web designer and programmer - friends of SEO Expert

    What is internal SEO optimization, and why is SEO important?

    • Professional Calgary SEO can help compile the semantic core by selecting keywords to promote.
    • Many SEO Calgary will use techniques that help improve the internal structure of the resource.
    • The elimination of technical errors, such as duplicate pages and broken links, increases a site’s speed.
    • The continuous improvement of the technical usability of the website, such as loading time, mobile view fixes, etc.
    • The relevance of the pages increases to match the user's preference.
    • Quality SEO involves image optimization.
    • Providing internal linking to improve the cohesion of your website as a whole and individual landing page.
    Internal SEO optimization can be extremely time-consuming. It is a continuous effort and must be done correctly. A well-structured website from an end user’s perspective is essential when ranking a website. The success of a website ultimately depends on how well-made it is. So beware of companies that offer deals on websites that are too good to be true.  A poorly made website is worse than no website at all. It may have several pages that are invisible to the end user. But behind the scenes may be used to link other spam sites, thus putting yours at risk of being flagged by Google.  A site should be high-quality, fast, user-friendly, comprehensive, and relevant to your customers’ search. Like most things, it’s simple but not as easy as it sounds.

    What is external SEO optimization?

    For Google, this means that the more prominent pages frequently mention, reference, or link to you, the better your website is. External endorsement is crucial for a website to rank higher.
    focusing on the targeted audience
    • An SEO website will continuously publish fresh, relevant, and exciting information your targeted users will naturally consume and share.
    • External SEO optimization will register your website in various search databases.
    • It will exchange links with popular and high-quality resources.
    • It will provide quality and strategically placed press releases through blogs, updates, and posts.
    • Many Calgary SEO professionals will stimulate and provide continuous activity on relevant forums and blogs.
    The external SEO process should only be done by doing a competitive analysis first. It would be best if you analyzed how well competitors are doing. Then,  determine what actions are needed to protect against being flagged by Google. Google’s algorithms actively work to ensure that a site grows organically. So if done poorly, external SEO work is worse than doing nothing. External SEO focuses on other aspects, while internal SEO works with SEO keywords. These services will provide you with both internal and external SEO services to improve the visibility of your website. 

    Are services like SEO even allowed by Google?

    Indeed, Google is constantly trying to filter content.  Paid promotions are consistently seen as spam and will inevitably get flagged. However, SEO specialists and marketing experts follow an unwritten code of conduct to avoid conflicts.  Ultimately, experts are accountable for themselves. Unprofessional companies that offer discounted links or spammy materials are swiftly flagged and punished. However, professional SEO conventionally divides optimization methods into three categories.
    White-hat optimization - works on the resources without using officially prohibited methods of promotion that could affect the search algorithms. Gray methods are not officially banned, but their use can be regarded as an unnatural overstatement of popularity. Some search platforms block such sites. Black hat optimization includes methods that are contrary to the rules. The risk of getting under the filters and sanctions is very high.
    Any SEO work involves using techniques that directly or indirectly affect the work of robots. However, better SEO is strategic. They play fair and do not violate the rules of the game. They keep current and adhere to Google's recommendations to create optimized sites. This information is publicly available in the Google Search Console Help Center. A professional SEO analyst will save you precious time. So keep in mind that cheap SEO uses many prohibited and cheap tricks. The consequences can be dire to your website's success when the rules are not observed. Other Calgary companies like To-The-Top only do White Hat SEO, the legal option to rank your websites. 

    What is PPC, and how is it different from Calgary SEO work?

    Internet marketing specialist comparing SEO and PPC
    PPC stands for Pay-Per-Click.It is a form of paid online advertising where companies looking to promote their site in search of customers are given top positions. Of course, you must pay a fee every time your website is clicked on. Simply put, it’s a quick and easy way to buy visitors to your website. Google AdWords is one of the best examples of PPC. It allows advertisers to bid for ad placement on the select few sponsored links at the top of a search result. Ever notice the word “Ad” in a little green box beside the link to a website? That’s Google AdWords. These positions are filled by a complex bidding process where Google considers the amount an advertiser is willing to pay per click. They also believe how relevant and useful the website content is for users. PPC is a quick way to promote a website. However, it can also be very costly. After all, PPC is how companies like Google generate revenue. However, spending lots of money on advertising without keyword research can be a complete waste. It’s a good idea to consult an SEO specialist before promoting your website through PPC. Here’s a summary of some significant differences between SEO and PPC.
    Appearing at the top of a Google Search - It can take months or even years for specific sites to get to the top + Instant results
    Budget vs. Results + With SEO, you’ll have a clearer idea of how much it will cost to promote your site over time. However, if the amount of visitors exceeds your expectations, the price is the same. - The more visitors on your page, the more you have to pay.
    Flexibility - An SEO Expert will give you a strategy and conduct their promotions based on your targeted keywords. + You can change the keywords and strategy of your campaign instantly and as often as you’d like.
    Aftereffects + The results of expertly conducted SEO work will have a lasting effect on your position and business. Organic traffic continues to flow even after the completion of work. - When the advertising campaign stops, the flow of clients stops.
    Trust + Users are more likely to trust a website that has grown organically or promoted through the work of an SEO pro. - Users have a natural distaste for blatant online advertisements, which can hurt a company’s reputation.
    Guarantees - With SEO work, there are no guarantees because of constant online changes. + Fixed positions are guaranteed as long as you continue to pay for your position.
    The reality is that SEO and PPC are aimed at solving different problems.  As a website owner, you must make the best decision. Sometimes, depending on your budget, a combined effort is a great way to go. Using SEO and pay-per-click can increase visibility in both short and long-term ways. Both methods can help manage your reputation effectively and test changes to your advertising strategy. Plus, you can identify the most effective keywords for attracting the most honest customers and neutralizing the seasonal sales decline. The ultimate goal is to build a solid online reputation with Google and your customers.

    What tools do professional Calgary SEO services use to grow the ranking of a website organically?

    magic SEO tools
    • Screaming Frog SEO Spider is a  desktop program available by subscription, used for scanning websites to provide technical reporting.
    • Plagiarism Checker is a free online service used for checking the uniqueness of the text, helping to avoid plagiarism.
    • is a paid service used for researching competitors' websites.
    • is a paid multifunctional service that allows you to monitor positions, analyze backlinks, keywords, and key phrases, and audit competitors.
    • is a paid service for analyzing a website’s link profile. (links from external sites to your website).
    • is a free hosting verification service.
    • is a service that provides the main technical characteristics of a website.

    Top 5 things to consider when hiring an SEO expert or local SEO services

    1. Being reputable online is essential to your existing customers
    with SEO To the TOP one

    We live in a digital age. So even if you have a solid customer base, a strong online brand presence is vital to establishing and maintaining credibility. We expect that the digital versions of ourselves are correlated with reality, especially in the business world. A poorly made or poorly ranked web page reflects badly on your reputation as a company and can hurt the trust of even your most loyal customers. SEO managers can help you build your digital image to complement your real-life performance and how your customer base perceives your brand.

    2. SEO will make you more visible to people who need your services

    Have you considered that customers are searching online for the exact products and services you offer daily in your area? Maybe they are current customers of one of your competitors but are unsatisfied and looking for you. Many people make purchasing decisions in the comfort of their own homes. Even people in Calgary, AB, may drive past your business every day but only choose to stop in once they see your name at the top of an online Google search. If that’s the case, you can use SEO so customers to see your rank online.

    3. A Calgary SEO team can help you online and offline

    Building a website is much like building the identity of your business. Going through the process of choosing your target audience can help you see areas where you can grow. People may want products and services you could offer but have not thought of. Additionally, writing and designing the purpose and face of your company can help guide your actions in real life.

    4. A Calgary SEO professional can connect you to other businesses, which can open new opportunities

    We all know that competition is the fuel for innovation. However, cooperation can also promote growth, primarily online. Building a network online does not only promote your website. It can also get you into a network of successful businesses in your field or related fields.

    5. SEO marketing pays for itself

    SEO consultancy may cost money, but the increase in leads generated and business coming in will give you a quick ROI. In the real world, building a customer base can take years. Simply relying on referrals is consistent and reliable analytics, resulting in lost revenue or giveaways that never pay off. The digital world works at a much faster rate. And if you do it right, you will gain more. Isn’t making money and growing your business the whole reason you started one in the first place? Then what are you waiting for? Call Calgary SEO services now!

    Five Factors to Consider When Hiring SEO Consultancy Services

    1. Where is the website ranked?
    2. Was it advertised to you as a Pay-per-click or Google Ad?
    3. How can you trust that they will not just do the same to your website?
    4. Do they comply with Google Penguin Algorithm updates, and how? If you are unsure, or it’s not explicitly stated on their website, ASK! If they don’t immediately start talking your ear off about all the requirements, they don’t know what they’re talking about.
    5. What other websites have they successfully ranked? Always ask an SEO pro for some examples of their previous clients. Building a reputation online for SEO is everything, do your homework before you start spending your hard-earned money for nothing.

    Why is Calgary SEO work so expensive?

    The best Calgary SEO is expensive because they take many hours of research, creative output, and skilled labor.

    Hopefully, the information on my website will give you a better idea of the work involved in ranking a website. Optimizing and linking a website involves many factors, people, and hours. And because our company is located in Calgary, Canada, we can't live off a $5/hour job.

    Cheaper local SEO means lower-quality work that could hurt your website and cost you more in the long run.

    Like most products on the market, the price is often correlated to the quality of the product. Cheap copywriters may create material irrelevant to your business (e.g., it has spelling errors or is optimizing your site for the wrong keywords). Furthermore, cheap services offering discounted backlinks not only will not get you the traffic you’re looking for, but they also have the potential to damage the credibility of your site. And this results in a flagged website. White hat SEO will provide legal and premium services you cannot find in cheap alternatives.

    Advertising is expensive, especially for an open Calgary SEO platform like ours.

    SEO helps people to find products and services

    As one of the best Calgary SEO pros, we offer scaled price packages to fit any budget.

    Here at To-The-Top, we understand what it’s like to be running a start-up or business on a budget, which is why we offer customizable packages that give you the tools, guidance, and coaching you need to optimize your site on any budget. You can save time and money by purchasing one of our SEO Private Coaching packages. We’ll do the research and give you clear directions. And by doing the upgrades yourself and making changes to your website correctly. You will reap the same benefits for a fraction of the price.

    Hiring Calgary will pay for itself in the long run.

    It’s important to consider that not appearing in a search negatively affects your business, which you may not even realize. Don’t lose the trust of your customers, and don’t miss out on attracting new customers. But most of all, don’t waste your time. Get started today on money spent on SEO is money well spent!

    Can I promote my website without hiring a Calgary SEO company? How?

    You can promote your website without hiring an SEO Professional, and we can help. Check out one of our personalized SEO training packages, and we will provide you with the research data you need to get started. We’ll also give you personalized tips and instructions to fix your site. You will learn to write compelling and optimized cocotte and build an online network. Even if you choose not to work with us, we hope that some of the things you learn on our site will help you get off to a good start with your online marketing.

    Why do you need to pay extra for premium content?

    Having top-notch content and rich media is one of the most straightforward steps to please Google and get your site ranked. Unique information will give you a better shot at ranking. However, merely writing without any content marketing strategy and writing just for the sake of it isn’t the best idea. Ideally, you should invest time in writing a good article. You have to work on good keyword research and density, optimize title and meta descriptions, and many other little factors that add up. All of your hard work is a big part of your SEO success. As a top Calgary SEO provider, we prioritize content. Developing content marketing strategies that will best suit your goals has become essential.

    How important is web design for SEO marketing?

    While user experience is one of Google's top priorities, this shouldn’t be your primary focus. Clean and feature-rich websites are fantastic. However, there is no point in perfecting the design if you won’t be able to get targeted traffic to your website to enjoy it. Web design is not a significant ranking factor in SEO also. Most trusted SEO vets would tell you that link building and content are the main priority, which is true. These two factors make up over 90% of the website’s ability to rank. 

    Does the company do web development?

    We do not focus on web development. Instead, we specialize in one thing, which is SEO. It is vital to keeping a business afloat and helping it rise to the top! If you have a business in Calgary, unparalleled SEO techniques are the only option if you want to gain more customers. 

    Are you considered a marketing agency?

    Yes and no. To-The-Top is considered a digital marketing agency. However, out of numerous online marketing strategies, our team of experts utilizes quality SEO content.  SEO strategy uses a different approach to put your page at the top of the search results based on Google’s search engine algorithm. 

    What SEO strategies does Calgary SEO agency use?

    There is no one-for-all solution when it comes to ranking a website. It depends on many factors.  Unfortunately, there is no such thing. Each website has to be analyzed with various software applications to check the current health status of the target website, backlink profile, competition, and many other things. The following SEO content will come from us using tools that make us the BEST SEO COMPANY in Calgary. We use tools for SEO keyword research to create SEO content look and be more helpful to those in need, especially a business without an online presence. This seems like much work, but it pays off. The website will rank even with the most competitive keywords with a properly developed and executed strategy.

    What is included in the SEO package?

    According to Google's latest guide, the company offers SEO packages consisting of content for landing pages and optimized web pages, natural backlinks, website audits, and adjustments. Our team of experts can help you with your SEO needs. Whether it is simple on-page SEO or technical SEO requirements, we can help. To-The-Top is one of the best companies in Calgary, AB. And as the name suggests, our SEO package can put your website at the top with White Hat marketing and high-quality content. 

    Do we do local Calgary SEO?

    Of course, we offer the local service Calgary SEO needs. Calgary and Alberta are one of our specialties. It involves different strategies, from building links for a blog to local search results and more. We have expertise in Calgary and Alberta SEO. This will help you rank for competitive keywords and dominate the search results in your niche.

    Why is getting an SEO team one of the best marketing strategies?

    SEO is more complicated than paid advertising and doesn’t produce results as fast. It seems like the winner here is PPC, right? Well, not quite. PPC has a much lower ROI, as you keep paying to bring in clients. The second you stop giving these platforms money, the flow of visitors stops abruptly. It doesn’t seem like the better internet strategy anymore. With SEO, you invest your money long-term and drive continuous business, making it one of the best online advertising strategies for Calgary businesses. While the initial costs may be higher, you’ll notice how SEO is a small fraction of what you’d pay over time.

    Are Calgary SEO success strategies different from other locations?

    Calgary is the most extensive and most populated city in Alberta. As a result, SEO in Calgary is very competitive. With over 50,000 businesses around the city trying to get a significant market share, you need to focus on your online presence as much as possible. What’s the best way to get noticed? By growing the online visibility of the business. What’s the point of having the best services if nobody can find them? Earlier, we mentioned that SEO brings in the highest long-term ROI. While the local competition is fiercer than ever, a properly planned and executed regional SEO strategy will not help you achieve the results you’re looking for. Expert SEO services specific to your needs are always the best way regarding SEO linking strategies.

    What’s the difference between SEO and marketing service agencies?

    There is no distinct line between the two. Digital marketing is like an onion. It has layers upon layers of various aspects. They can help you with proper SEO website architecture by building your site from the ground up. If you live in Calgary, a local expert would be your best option since they focus more on local services. In general, strategies focus more on social media and client exposure. This includes online presence management, press releases, and local events. The best Calgary SEO experts focus on marketing through SEO techniques. And there are many ways SEO can help you. SEO agencies, on the other hand, dedicate most of their effort to getting your website and business more noticeable in the eyes of local SEO, Google, and other similar companies. This is an indirect way to get people to learn about your company. The best part is that search engine traffic is much more targeted, which results in more clients and sales.

    Last-minute tips from the pros for the Best SEO and Successful SEO 

    Calgary SEO Professional
    Do not make the mistake of paying for a cheap, advertised online SEO. Other SEO experts may seem like they know what they’re doing. However, you cannot trust them without proof. These services will hurt your business and end up costing you more money in the end. Using a local company like ours can give you the peace of mind of knowing you have someone accountable and available to ensure you get what you pay for and more! Remember that organic traffic and building a community of genuine followers online is the most effective way to rise to the top. Talking to a brand strategist may be helpful to ensure your company is getting the best. The most important thing to remember is that growing online presence takes time. Be strategic and consistent. But most importantly, be patient. Many Calgary SEO clients choose us because they know that we know Calgary and how to focus on their target market. A local Calgary SEO expert like us is an excellent choice for the job.

    Conclusion: SEO Services in Calgary.

    We hope you have learned something about SEO Calgary and how we can help you today! If you want to learn more, you can immerse yourself in learning the rules of SEO and Internet marketing in Calgary or anywhere else. Please use our tools and resources to learn more and track the latest news and industry trends. The digital world is constantly changing. And there is no shortage of chances to quench your thirst for knowledge. Otherwise, give us a call! To-The-TOP is always ready to offer high-quality help with personalized plans to meet your goals and budget. So check out our page to learn more.