How Do Bloggers Find Easy-to-Rank Keywords?

Bloggers open a tool. They type in a subject. Then they sort the list by difficulty and read from the top. Long phrases beat short ones. Questions beat categories. A search returning forum threads beats one returning national brands. So the method is well documented. This site covers it elsewhere, so none of it gets repeated here.

Also the method works. A new blog with no history has to start somewhere. Starting on a term nobody strong has bothered with is simply correct. Yet something goes wrong later, in a way it never quite does for businesses. The number you sorted by was measuring the wrong half of the job.

The Method Works. Use It.

Nothing here argues against low difficulty keywords. Go and find them. Read the results by hand too.

What follows is about the step afterwards. You have the list. Now pick.

A Difficulty Score Prices Somebody Else’s Work

Look at what the number is built out of.

It reads the pages already ranking. Then it counts who links to them. All of that becomes one figure.

Every input belongs to a stranger. Their links. The years they spent publishing before you arrived. So the score reports on the people standing in front of you. It is a decent report.

Meanwhile it says nothing about the post you are about to write. Not a word about what writing it will take out of you.

For a business the gap barely matters. A business hires a writer and pays an invoice. That cost arrives as money.

Bloggers pay differently. You pay in evenings. No column on that report prices an evening, and the keyword opportunity score does not either.

Nothing in That Tool Is Measured in Evenings

Not the typing. Typing is the short part.

You have to know the thing before a word goes down. So you read. Then you check something you half-remembered and find you had it backwards. An hour disappears. You have written nothing yet.

That is the real bill on a blog post. It arrives before any writing.

Search volume gets a column. Difficulty gets a column. Even the advertising price gets one.

Nowhere on that screen is a column for how long the post will take you.

Somebody will point at the word count target some tools hand you. Fair enough. A word count guesses at the length of the finished thing. Nothing in it knows whether you already know the subject.

So the list you sorted was sorted on half the equation. Precisely the half you do not pay. Some tools go further, into SERP weakness analysis, and still nothing there counts your evenings.

Sorted by Difficulty, a Keyword List Has No Shape

A difficulty score is worked out for one keyword on its own. Nothing about it considers the keyword sitting beside it. Sort a list by that number and what comes back is no plan. Rather it is a ranking of unrelated items.

The easiest keyword this week has no reason to sit near the easiest keyword last week. That figure is a figure about strangers. Strangers do not arrange themselves for your convenience.

So you write about one thing in March. Then something unrelated in April. By August the blog holds forty posts and no subject.

You Paid Full Price Forty Times

Every one of those posts started from nothing.

The reading you did in March helped you not at all in April. So you read again. Then you hunted for the figure again.

Forty posts. Which means forty standing starts. Also forty evenings getting up to speed on something new.

Here is the uncomfortable part. It worked. Every keyword really was easy. Each post really did rank. Nobody lied to you and no tool malfunctioned.

You simply chose the most expensive way to publish forty times.

The Quickest Post Is the One Beside the Last One

Now run it the other way.

Pick a subject. Write the first post in it and pay full price, since there is no avoiding it. Then write a second post inside the same one.

The next one is quicker. Considerably. You already did the reading. Also you already made the mistakes.

By the tenth post in one subject you are writing out of what you know. That evening you used to spend getting ready is gone. Not shortened. Gone.

None of that is a claim about Google. It is a claim about you. Test it tonight.

Open your last ten posts. Beside each one, write down how long it took to be ready to write it. Not the writing. The reading, the checking, the hunt for the thing you half-remembered.

Then count how many of the ten shared any of it.

Should most of them share it, your blog has a subject. You have been getting a discount nobody told you about. Should none of them, you paid full price ten times over. The list that sent you there had no column for that.

No statistic about other people’s blogs settles that one. Yours is sitting in your own drafts folder.

Take the Tenth-Easiest Keyword Instead

So the useful move is small. It also feels wrong.

Stop taking the easiest keyword on the sheet. Instead take the easiest keyword inside a subject you mean to stay in.

Often that is the tenth-easiest thing on the list rather than the first. Fine. The first was going to cost you a whole evening of preparation. Meanwhile the tenth costs almost none.

Then the difficulty score goes back to the job it does well. It tells you which terms are within reach this year. Use it.

You are simply no longer letting it choose what you write about.

The question was never which keyword is easiest. It is which keyword makes the next one easier.

Where the Easy Keyword Argument Stops

None of this turns a hard keyword into an easy one. Pick a subject and every term inside it might still be guarded by websites you cannot get past this year. Those numbers are real. Believe them, and find out early.

Also the argument shrinks for one kind of blogger. Some posts cost nothing to prepare, since you are writing about your own week. Then the second one is no quicker than the first. Nothing accumulates, so nothing is lost by scattering. Scatter away.

The argument only bites when the writing needs research. For most blogs worth reading, it does.

Where To-The-TOP! Fits

That spreadsheet of low difficulty keywords turns up often. Usually the better question is which two go together. Good SEO keyword research starts with a subject you can stay inside, then finds the reachable terms within it, in that order.

None of it is quick. Positions move over three to six months. No guarantees. SEO Company To-The-TOP! has been doing this work since 2007, and our portfolio shows the keywords it has reached. That is what SEO in Calgary has meant here, and patient search engine optimization is the half that holds up. Where the waiting is the problem rather than the writing, a Google Ads campaign buys attention while the content catches up.

Common Questions About Easy-to-Rank Keywords

What makes a keyword easy to rank for?

Weak pages holding the spot. Thin writing, few links, nobody paying much attention. An SEO tool reads all that and hands you a low score. It is a fair reading of who is standing there. Never a reading of what your post will cost to produce.

How many easy keywords should a blogger target?

Fewer subjects than you think. How many keywords matters less than whether they sit near each other. Ten posts inside one subject beat thirty scattered across nine.

Do low difficulty keywords still bring traffic?

Yes. A single post ranking for one small phrase looks like almost nothing on its own. Twelve of them inside the same subject add up. Judge them as a group, never one at a time.

How long before an easy keyword ranks?

Nobody can hand you a date. Three to six months is the ordinary range. A new blog with no history usually sits at the slow end of it. Easy shortens the odds. SEO has never shortened the calendar.

Should I write about a subject I do not know?

An easy keyword outside your subject is not an easy post. It is a keyword plus an education. You pay for both.