Category: blog

More than a few SEO firms are having clients de-indexed by Google for Penguin compliance. No surprise there! Now, agencies are beginning to get the Google slap. The same SEO firms are scrambling to find new clients to replace ones that just fired them. After years in the business, I have interviewed many prospective clients. Some I choose not work with because we do not share common ground. If you are interviewing SEO specialists, I recommend these considerations. What Used to Happen Imagine you hire an SEO agency to increase your organic rankings. You pay them. Soon, you find out ... Read more

How important are conversion rates, you wonder? In a word? Extremely. What Are Conversion Rates? Conversion rates are measurements of the percentage of a website’s visitors that take the desired action. Here is an example: Your goal is to sell an eBook, and 10 people visit your site in a day. 2 of those 10 visitors buy the eBook, as desired. Your conversion rate for that day is 20% because 20% of your visitors ‘converted’ into customers. Recognize The Significance of Conversion Rates In the SEO game, most people are focused on search engine rankings first and foremost, but they’re ... Read more

I may not know you personally, but I can tell you this about yourself: you can write quality content. I am going to give you as much meat as possible in this post because it is such a central component to the quality of your website. However, since it is such a central component to the success of your site, you will find more about this topic in most of our other posts! Why You Should Care About How To Write Quality Content That is an important point. You need to care about how you can write quality content. If ... Read more

I talk to business owners on a daily basis, and so many of them want me to tell them – “You do not need SEO.” It seems like everyone has heard of SEO nowadays, and I am no longer explaining what SEO is. That is great news. However, so many of them want to be convinced that they do not need SEO. Believe it or not, I tell them it is true. For some businesses, you do not need SEO! There is a Chance That You Do not Need SEO Certain metrics will tell you whether your business would benefit from ... Read more

Here’s a simple rule of thumb: everything that isn’t great content is high risk for SEO. Panda does not sleep! Why dare say something so extreme? Google’s Panda update is a two-part machine: If sees it anything doesn’t like, it WILL red flag you. (Google’s algorithm looks at every website, whether you’re brand new or 15 years established on the web.) Your site will be reviewed by a real, live Quality Assurance team. If THEY see anything they don’t like, you’re in deep trouble. Here is the video from Allan Pollett about the Google Panda Update: Recovering from Panda hit ... Read more

Recently, I had a large company owner ask me for advice what to look for hiring another Calgary SEO company. Initially, they wanted to hire my firm. However, I already have a client in his industry. So I had to pass. This issue is critical hiring SEO consultants. I have a strict non-compete policy. I do not accept new client partners if we’re already partnering with someone else in that target industry.   Calgary SEO Company – What To Ask Are you currently working with one of my competitors? Do they even have a no-compete policy? They should. Every SEO ... Read more

Anyone worth their salt in SEO or web marketing will tell you this truism – Content is King. Content is King – and a good king at that. Why is “King Content” so good? He feeds us, keeps us safe, and is a fair judge if we are righteous. Sometimes, the king shows his flaws. Regardless of his flaws, we must respect the King! How can I say these things? Have I gone mad? No! It’s a metaphor. Stick with me here. Quality content feeds our traffic. It does so through social media & natural backlinking because good content is ... Read more

“Why my website isn’t ranking?”. One of the questions my firm gets all the time is about search engine ranking. After spending thousands of dollars (tens of thousands for many) your site still doesn’t rank in the top 100 on Google, right? So what’s the answer? There is a handful. However, these are the usual suspects I see most of the time. Let’s view what we have at the moment. Over-Optimization has harmful effect on Search Engine Ranking For nearly a decade I had it all. Your site could rank very well by embracing deceptive SEO techniques. Get a few ... Read more

The following website submission tips will help you get more search engine results for your site. They also will teach you how to get backlinks to your site. In other words, get other sites linking to yours. That will increase search engine ranking of your website. Here you will find the tips: Website Submission to Search Engines First of all, let search engines know about the existence of your site. Submit website to Google Search Console Visit Google Search Console, log in with your Google account, add your site and verify it. After verification, add sitemap.xml and robots.txt to the ... Read more

When you want to run your successful blog, you need to truly understand what sort of content your readers deserve to read. Not only that but how you present that content is important too. It’s all about writing blog posts that grab attention from others. The Internet sees thousands of blogs launched every day, but few of them can truly make it. And most of them happen to fail because of a lack of good, quality content. So what you need to know then, is this: what is the best way to compose effective posts? What will it take for ... Read more