Category: blog

Having a ton of backlinks pointing to your site, regardless of their page rank, simply does not count the way it used to. Put simply, the days of climbing the ranks in Google by buying backlinks are over and done with. Even with backlinks from the highest page ranks, your link profile is no longer the deciding factor when it comes to ranking on Google. The Future of Backlinks & SEO That is great news for any serious, committed site owner. Backlinks still have weight and are an important part of SEO & web marketing. However, building a backlink profile ... Read more

Google’s Penguin algorithm has changed the way to win at on-page optimization. Keyword stuffing, over optimization and spam backlink campaigns, is a thing of the past. Simply put, there are ten secret points to pay attention to if you are looking to achieve perfect on-page optimization. You can even use this post to see that I optimized this page, using all ten secrets, for the keyword on-page optimization. 10 On-Page Optimization Secrets Take these ten on-page optimization secrets to the bank – they are worth their weight in gold. Your page’s content must be worthwhile! Choose only one Keyword Per ... Read more

Structuring your link building campaign can be difficult as there is so much advice on the internet that contradicts with each other. These make a person confused about what to do and what not. One thing that most of us know for sure is, creating successful link building campaigns are very crucial for the success of a website. So, figuring out that in which direction should you pursue your efforts for maximum returns in link building is difficult but necessary. Successful Strategic of Link Building Campaign Strategic link building is like establishing your website in an online marketplace with a ... Read more

Lots of people that I speak to think they can just buy SEO services one time – that their site can be optimized for SEO and then left alone. They think search engine optimization is a set-it-and-forget-it type of operation and want just to go out and buy SEO services one time. I hate to tell them the truth: It is not! Why you can not buy SEO You can not just go out and buy SEO services on a once-over basis. Here is the thing: Google & the other search engines have a system for giving value to websites ... Read more

To-The-TOP: SEO can be complicated and confusing, so here is some additional information to better serve you. How fast will TO-THE-TOP get my business on the first page? Because search engines are constantly changing their methods and algorithms, it is not feasible to give an exact estimate of how fast I can get you to the top. It is important to understand that SEO is not an overnight process.  If you look at my track record, though, most clients will see significant ranking improvement within 2 to 6 weeks. Of course, I do not stop once your page is ranked. ... Read more

More than a few SEO firms are having clients de-indexed by Google for Penguin compliance. No surprise there! Now, agencies are beginning to get the Google slap. The same SEO firms are scrambling to find new clients to replace ones that just fired them. After years in the business, I have interviewed many prospective clients. Some I choose not work with because we do not share common ground. If you are interviewing SEO specialists, I recommend these considerations. What Used to Happen Imagine you hire an SEO agency to increase your organic rankings. You pay them. Soon, you find out ... Read more

How important are conversion rates, you wonder? In a word? Extremely. What Are Conversion Rates? Conversion rates are measurements of the percentage of a website’s visitors that take the desired action. Here is an example: Your goal is to sell an eBook, and 10 people visit your site in a day. 2 of those 10 visitors buy the eBook, as desired. Your conversion rate for that day is 20% because 20% of your visitors ‘converted’ into customers. Recognize The Significance of Conversion Rates In the SEO game, most people are focused on search engine rankings first and foremost, but they’re ... Read more

I may not know you personally, but I can tell you this about yourself: you can write quality content. I am going to give you as much meat as possible in this post because it is such a central component to the quality of your website. However, since it is such a central component to the success of your site, you will find more about this topic in most of our other posts! Why You Should Care About How To Write Quality Content That is an important point. You need to care about how you can write quality content. If ... Read more

I talk to business owners on a daily basis, and so many of them want me to tell them – “You do not need SEO.” It seems like everyone has heard of SEO nowadays, and I am no longer explaining what SEO is. That is great news. However, so many of them want to be convinced that they do not need SEO. Believe it or not, I tell them it is true. For some businesses, you do not need SEO! There is a Chance That You Do not Need SEO Certain metrics will tell you whether your business would benefit from ... Read more

Here’s a simple rule of thumb: everything that isn’t great content is high risk for SEO. Panda does not sleep! Why dare say something so extreme? Google’s Panda update is a two-part machine: If sees it anything doesn’t like, it WILL red flag you. (Google’s algorithm looks at every website, whether you’re brand new or 15 years established on the web.) Your site will be reviewed by a real, live Quality Assurance team. If THEY see anything they don’t like, you’re in deep trouble. Here is the video from Allan Pollett about the Google Panda Update: Recovering from Panda hit ... Read more