What is SEO?
SEO (Search Engine Optimization) is critical part of the comprehensive development and promotion of a website. In order for a site to appear in the first positions on a search engine results pages (SERPs) you can do so organically – which can take years or more – or you can hire an SEO Company. Only an SEO Company can advise you of strategic search queries to use when promoting your site. Overall, an SEO company will help you to increase the visibility and attendance on your website and furthermore help boost the success of your business. There is no doubt that the higher the position of a site in the results page of a Google search, the more users will go to it. You also gain the trust and loyalty of customers online and in real life when they can easily find you online.![]() |
What is an SEO Company?
An SEO Company is a type of digital marketing company that a business owner, or anyone looking to promote their website, would hire to become more visible, accessible and successful online. Whether it's a regional search in Calgary or topical search you're hoping to be number one in, hiring a SEO is a critical step in the sucess of your website and business.
How does SEO work?
Quite simply, Optimization rules are set by search engines and are constantly changing.
Can SEO grow my business?
Yes! Hiring an SEO expert in Calgary is an excellent way to increase targeted traffic, conversion rate and let potential customers find your business on search engines.What are ways that a website gets optimized?
Some examples of how SEO is done...- Choosing Strategic Keywords - Through careful analysis of the search history of millions of users, the right keywords can make a huge difference.
- Improving Relevance through proper organization of pages - By structuring the page organization on a website in a way that increases its searchability and relevance, websites have a far better chance of being seen as the right match for a querie in a search engine.
- Providing or restructuring the content of your website - the descriptions, and body text on a web page is an important component. How often keywords appear on a webpage is one way a site is determined useful and ranked higher.
- Showing the full extent of your business offerings online - anything for sale, services or products, coffee or photography, for example, can offer a number of different services, by only writing “Photography” with very little content on a web page, Google will rank this site lower than a company that describes, in detail, all of its services exes. Wedding Photography, Portraits, Real Estate Photography, etc.
- Coding pages for SEO optimization - The “back end” structure of a website plays a huge role in the ranking of a page, a poorly created, organized, or coded webpage will confuse Google and hurt the site's chances of being ranked.
- External Factors beyond the page itself - How often do other trusted websites, promote, mention or refer to your website? The more “popular” you are with other, quality sites, the better! An SEO can help make this happen.
What is Internal Optimization?

- Compilation of the semantic core (selection of keywords for which the resource is planned to be promoted);
- Improvement of the internal structure of the resource (CNC, Robots.txt, sitemap);
- Elimination of technical errors (duplicate pages, broken links, increase in the speed of site loading);
- Continuous improvement of technical usability of the Website (loading time, mobile view fixes, etc.);
- Increase the relevance of the pages (matching the user's request);
- Image optimization;
- Providing Internal linking (cohesion between your website as a whole, consider each individual page).
What is External Optimization?
A good adage that is commonly used to describe how the google logarithms works is “you know a man by the company he keeps.” For Google, this means that the most often and the more prominent pages that mention, reference, or link to you, the better your website is. Simply put, the external endorsement is crucial for a website in getting a higher ranking.
- Continuous publication of fresh, relevant and interesting information that your targeted users will naturally consume and share;
- Register your website in various in search engines, catalogues and relevant databases;
- Exchange links with popular and high-quality resources; sharing is caring.
- Provide quality and strategically placed press releases; in the form of blogs, updates and posts.
- Stimulate and provide continuous activity on relevant forums and blogs.
Is this even allowed?
It is true that Google is constantly trying to filter content, and paid promotions are consistently seen as spammy and thus flagged. However, SEO specialists follow an unwritten code of conduct to avoid running into conflicts. Ultimately SEO Experts are accountable to the search engines themselves. Unprofessional companies that offer discounted links or spammy materials are swiftly flagged and punished. Professional SEO Companies, however, conventionally divide optimization methods into three categories.White-hat optimization - work on the resource without using officially prohibited methods of promotion, which could affect the search algorithms. | Gray methods are not officially banned, but their use can be regarded as an unnatural overstatement of popularity. Some search engines block such sites. | Black-hat optimization includes methods that are contrary to the rules. The risk to get under the filters and sanctions of search engines is very high. |
What is PPC and how is it different from SEO?

SEO | PPC | |
Appearing at the top of a Google Search | - Can take months or even years for certain sites to get to the top | + Instant results |
Budget vs. Results | + With an SEO, you’ll have a clearer idea of how much it will cost to promote your site over time. However, if the amount of visitors exceed your expectations, the price is the same. | - The more visitors to your page, the more you pay. |
Flexibility | - An SEO Expert will give you a strategy and will conduct their promotions based on your targeted keywords | + You can change the keywords and strategy of your campaign instantly and as often as you’d like |
Aftereffects | + The results of expertly conducted SEO work will have a lasting effect on your position and your business. Organic traffic continues to flow even after completion of work. | - When the advertising campaign stops, the flow of clients stops. |
Trust | + Users are more likely to trust a website that has grown organically or promoted through the work of a professional SEO | - Users have a natural distaste for blatant online advertisements and can hurt the reputation of a company |
Guarantees | - With SEO work, there are no guarantees for the world online is always changing | + Fixed positions are guaranteed as long as you continue to pay for your position |
What does “tools” an SEO Company uses to “organically” grow the ranking of a website?

- Screaming Frog SEO Spider - A desktop program available by subscription, used for scanning websites to provide technical reporting.
- Plagiarism Checker - A free online services used for checking the uniqueness of the text, helping avoid plagiarism.
- Semrush.com - A paid service used for researching competitors websites.
- Serpstat.com - A paid multifunctional service that allows you to monitor positions, analyze backlinks, key phrases, auditing, and analysis of competitors.
- Ahrefs.com - A paid service for analyzing the link profile of a website (Links from external sites to your website)
- Whoishostingthis.com - A free hosting verification service.
- Builtwith.com - A service which provides the main technical characteristics of a website.
Why is it important to hire a professional?

- Trying to grow your website on your own can take years of trial and error. You may have grievous technical issues on the back end that are killing your chances of ever ranking and not even know it. Keywords are important and without the strategic ones you’ll be just another website lost in a sea of infinite data.
- Simply using the free SEO tools provided by your web hosting provider will give you no competitive advantage. The fact of the matter is they are made simple and easy to use so that everyone and anyone can do it, and everyone is.
- Cheap SEO companies can actually damage the reputation of your website. These companies are cheap because they offer links that are often illegally purchased in bulk, Google is extremely diligent about finding these companies and flagging them as spam as well as all of their customers. Don’t make the mistake of getting caught up in a web of dirty “clicks,” literally.
Top 5 things to consider when trying to decide to hire an SEO.
1. Being reputable online is important to your existing customers
The fact of the matter is that we live in a digital age. Even if you have a strong customer base, having a strong brand presence online is important for establishing and maintaining credibility with your customers. We expect that the digital versions of ourselves are correlated with reality, especially in the world of business. Having a poorly made, or poorly ranked web page reflects badly on your reputation as a company and can hurt the trust of even your most loyal customers.
2. People are looking for you. Wouldn’t it be great to make it easy for them to find you?
Have you considered that in your area customers are searching for the exact products and services you offer online, every day? Maybe they are currently a customer of one of your competitors but are unsatisfied and looking for you. Many people make purchasing decisions in the comfort of their own homes. Even people in your own city of Calgary, AB may drive past your business everyday but not choose to stop in until they see your name at the top of a google search online. Why not have them trust and be excited about what you offer without even having to meet them?3. Getting an online “face lift” can help you in more ways than just online.
Building a website is much like building the identity of your business. Going through the process of choosing your target audience, based on real data of what people are searching, can help you see areas where you can grow. Maybe there are products and services that people want that you can offer but just never thought to. Additionally, writing and designing the purpose and face of your company can help guide your actions in real life.4. Connecting with other businesses online can bring new opportunities
We all know that in the free market competition is the fuel for innovation, however, cooperation can also promote growth, especially online. Building a network online, through links, content and connections not only promotes your website but can also put you in touch with a great network of other successful business in yours or related fields.5. The work of an SEO pays for itself
If having a great website that was easily found online brought you, 5 new customers, wouldn’t the work of an SEO have been worth it? In the real world building a customer base can take years. Simply relying on referrals is inconsistent and unreliable and can result in tons of lost revenue or giveaways that never pay off. The digital world works at a much faster speed, and doing it right - even more so! Isn’t making money and growing your business the whole reason you started one in the first place? What are you waiting for?Five crucial questions to ask when choosing the right SEO.
- Where is the SEO Company’s website ranked?
- Was it advertised to you as a Pay-per-click or Google Ad?
- How can you trust that they will not just do the same to your website?
- Do they comply with Google Penguin Algorithm updates and how?If you are not sure, or it’s not explicitly stated on their website. ASK! If they don’t immediately start talking your ear off about all the requirements, they don’t know what they’re talking about.
- What other website have they successfully ranked?Always ask an SEO Company for some examples of their previous clients. Building a reputation online for an SEO is everything, do your homework before you start spending your hard-earned money for nothing.
Why is SEO so expensive?
SEO takes many hours of research, creative output and skilled labour.
Hopefully, the information available on my website has given you a better idea of the amount of work involved in getting a website to the top. The fact of the matter is, many factors, people, and hours are involved in optimizing and linking a website. And because our company is located in Calgary, Canada, we can't live off a $5 an hour.Cheaper services mean lower quality work that could, in the long-run hurt your website and end up costing you more.
Like most products on the market, the price is often correlated to the quality of the product. Cheap copywriters may create material that is not relevant to your business. It have spelling errors or be optimizing your site for the wrong keywords. Furthermore, cheap services offering discounted backlinks not only will not get you the traffic you’re looking for, they also have the potential to damage the credibility of your site, resulting in a flagged, or worse, banned website.Advertising is expensive.

We offer scaled price packages to fit any budget.
Here at To-The-Top, we understand what it’s like to be running a start-up or business on a budget that’s why we offer customizable packages that give you the tools, guidance and coaching you need to optimize your site on any budget. You can save our time and yourself money by purchasing one of our SEO Private Coaching packages, we’ll do the research and give you clear directions, by doing the upgrades and changes to your website yourself, the right way, the first time, you’ll reap the same benefits for a fraction of the price.SEO Pays for itself.
It’s important to consider that not appearing in a search engine is having negative effects on your business that you may not even realize. Don’t lose the trust of your customers, don’t miss out on attracting new customers and don’t let any more time pass you by. Get started today, each new client you get is money spend on an SEO, money well spent.Can I promote my website without hiring an SEO Company and how?
You can! We can help. Check out one of our personalized SEO training packages and we will provide you with the research data you need to get started. We’ll also give you personalized tips and instructions to fix your site, write effective and optimized content and start building an online network. Even if you choose not to work with us, we hope that some things you learned on our site will help you get off to a good start when it comes to your online marketing.Why pay extra for premium content?
Having top-notch content and rich media is one of the easiest steps to please Google and get your site ranked. The more unique information you have, the higher your chances for better rankings are. However, merely writing without any content marketing strategy “for the sake of it” isn’t the best idea. Ideally, you should invest hours and hours on multiple stages of writing an article. You have to work on good keyword research and density, optimize title and meta descriptions, and tens of other little factors that add up to a big part of your SEO success.
At "To-The-TOP!", top Calgary SEO services provider, we prioritize content as it’s become more important than ever before, and come up with content marketing strategies that will best suit your goals.
How important is web design for SEO?
While user experience is one of the Google top priorities (nicely designed websites “feel” much better to be on), this shouldn’t be your primary focus. Clean and feature-rich websites are awesome - and visitors love them. However, there is no point in perfecting the design if you won’t be able to get targeted traffic to your website that will get to enjoy it.Back to the questions - the web design is not a significant ranking factor in SEO. Most trusted SEO vets would tell you that link building and content are the main priority, which is true. The 2 factors make up 90%+ of the website’s ability to rank.
Does the company do web development?
We do not focus on web development. Instead, we specialize in one thing—SEO, which is probably the most vital aspect of keeping a business afloat and rise to the top! If you have a business in Calgary, unparalleled SEO techniques are the only option if you want to gain more customers.Are you considered to be a Marketing Agency?
Yes and no. To-The-Top is considered as a digital marketing agency, however out of numerous online marketing strategies our team of experts utilizes SEO, which is unconventional to other marketing plans. SEO is a strategy that uses a different approach to put your page on the top of the search results based on Google search engine algorithm.What SEO strategies does To-The-TOP.ca Calgary SEO agency uses?
There is no one-for-all solution when it comes to ranking a website, as it depends on tens, if not hundreds, of little factors. Wouldn’t it be nice to have a ready-to-go Calgary SEO strategy? Unfortunately, there is no such thing. Each website has to be analyzed with various software applications to check the current “health” status of the target website, backlink profile, competition, and many other things.
This seems like a lot of work - but it pays off. With properly developed (and executed) SEO strategy, the website will have an ability to rank even for the most competitive keywords.
What is included in the SEO package?
The company offers SEO packages that consist of content for landing pages and web pages that are optimized, natural backlinks, website audits and adjustments according to the latest Google's guide. Our team of SEO experts can help you with your SEO needs, whether it is simple on-page SEO or technical SEO requirements. SEO Company “To-The-Top!” is one of the best SEO collectives in Calgary, AB - and as the name suggests, our SEO package can put your website To The Top with the use of White Hat marketing and High-Quality Content.Do we do local Calgary SEO?
Of course. Calgary and Alberta SEO is, in fact, To-The-TOP.ca specialty. It involves different strategies from simply building links for a blog that includes listing your business in various industry-related directories, optimizing your Google Business page, constantly monitoring the rankings in the local search results, and more.
We have to expertise in Calgary and Alberta SEO to help you not only rank for competitive keywords but dominate the search results in your niche.
What is SEO one of the best marketing strategies these days?
SEO is much more complicated than paid advertising (also known as pay per click) and doesn’t bring in results nearly as fast. It seems like the winner here is PPC, right? Well, not quite.
PPC has a much lower ROI, as you keep paying to bring in clients. The second you stop giving Google (or any other search or social platform) money, the flow of visitors stop abruptly. Doesn’t seem like the better internet marketing strategy anymore, does it?
With SEO, you make sure to invest your money long-term and drive continuous business - one of the best online advertising strategy for Calgary businesses. While the initial costs may be higher, over time, you’ll notice how SEO ends up being a small fraction of what you’d pay to search engines and social media giants to get similar results.
Are Calgary SEO strategies different from other locations?
Calgary is the biggest and most populated city in Alberta. As a result, SEO in Calgary is very competitive. With over 50,000 businesses around the city trying the get the most significant share of the market, you need to focus on your online presence as much as possible.
And what’s the best way to get noticed? By growing the online visibility of the business. What’s the point in having the best services if nobody can find it. Earlier, we’ve mentioned that SEO brings in the highest long-term ROI. While the local competition is more fierce than ever, a properly planned and executed local SEO strategy will help you achieve the results you are looking for.
What’s the difference between SEO and marketing service agencies?
There is no distinct line between the two. Digital marketing is like an onion - it has layers upon layers of various aspects.
In general, however, marketing strategies focus more on social media and client’s exposure. This includes online presence management, press releases, local events, and so on. Calgary
SEO services agencies, on the other hand, dedicate most of their effort on getting your website and business more noticeable in the eyes of Google and other search engines. This is an indirect way to get people to find out about your company. The best part is that search engine traffic is much more targeted, which results in more clients and sales.
Last minute tips from the pros.
