Privacy Policy

Effective Date: September 23, 2025
Last Updated: September 23, 2025

Contact Information

SEO Company To-The-TOP!
1509 14 Ave SW, Calgary, AB T3C 0W4
Phone: (403) 308-5949
Email: greg@to-the-top.ca
Privacy Contact: greg@to-the-top.ca

Introduction

SEO Company To-The-TOP! (“we,” “us,” or “our”) is committed to protecting your privacy and personal information.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website to-the-top.ca (the “Website”) or use our SEO and digital marketing services.
This policy complies with laws in Canada (including Quebec’s Law 25), the United States (including CCPA, CPRA, and other state laws), and where applicable, EU GDPR.

Information We Collect

Personal Information You Provide

• Contact Information: Name, business name, email, phone, business address
• Business Information: Industry type, website URL, marketing goals, business size
• Communication Records: Email correspondence, phone calls, meeting notes
• Payment Information: Billing address, payment details (processed securely through PayPal & Stripe)

Information Automatically Collected

• Technical: IP address, browser type/version, OS, device info
• Usage: Pages visited, time on pages, clicks, referrals
• Location: General geographic location (IP-based)
• Analytics: Website performance, user behavior

Cookies and Tracking Technologies

• Google Analytics
• Google Tag Manager
• Meta Pixel (Facebook Pixel)
• Advertising Cookies (remarketing, targeting)
• Essential Cookies (site functionality & security)

How We Use Your Information

• Service Delivery: SEO, marketing, reporting, campaign creation & management
• Business Operations: Payment processing, record-keeping, service improvement, compliance
• Marketing and Communication: Responding to inquiries, service updates, remarketing/retargeting, customer match (Google Ads)
• AI & Automated Processing: AI tools for content, analysis, reporting, keyword research
  You may object to automated decision-making that significantly affects you.

Information Sharing and Disclosure

• Third-Party Providers: PayPal, Stripe, Google Analytics, Meta/Facebook, LinkedIn, TikTok, other ad platforms, SEO/reporting tools
• Website Access: Limited site access for SEO implementation
• Business Transfers: Data may transfer in event of merger/acquisition
• Legal Requirements: Disclosure as required by law or to protect rights
• No Sale of Personal Information: We do not sell personal data to third parties

Data Retention

• Client info: 7 years from end of relationship
• Analytics: As per Google Analytics settings (max 50 months)
• Marketing data: Customer Match data refreshed every 540 days (Google policy)
• Payment records: 7 years (tax/accounting)
• Communications: 3 years from last contact

Your Privacy Rights

Canadian Residents (incl. Quebec)

• Access, Correction, Deletion, Portability, Objection, Consent Withdrawal

US Residents (State Laws)

• Right to Know, Delete, Opt-Out of Ad Targeting, Non-Discrimination, Correction

EU Residents (GDPR, if served)

• Access, Rectification, Erasure, Portability, Restriction, Objection, Automated Decision Rights

To exercise these rights, contact us by email, phone, or mail (see above). We respond within legal timeframes (typically 30-45 days).

Opt-Out Options

Targeted Advertising Opt-Out

• Google Ads: Visit Google’s Ad Settings or opt-out tools
• Meta/Facebook: Adjust ad preferences in your Facebook account
• Universal Opt-Out: Use Global Privacy Control (GPC) signal
• Cookie Settings: Set preferences via our website

Communication Opt-Out

• Email: Unsubscribe links in emails
• Direct: Email greg@to-the-top.ca to opt out

Children’s Privacy

Our services are not directed to individuals under 18. We do not knowingly collect personal info from children under 18.
For ads: No targeting under 18 except via generic, non-personalized categories, as per platform policy.

International Data Transfers

Personal data may be stored/processed in countries outside your residence (Canada/USA). We use legal safeguards (standard clauses, adequacy decisions) for cross-border transfers.

Data Security

• Encryption (at rest & in transit)
• Security assessments and updates
• Access controls and authentication
• Certified payment processors
• Backups & disaster recovery

No method is 100% secure; we cannot guarantee absolute security.

Cookie Policy

• Essential: Site function/security
• Analytics: Google Analytics
• Advertising: Remarketing/optimization
• Social Media: Meta Pixel

You can manage cookies via browser or our site; disabling may impact functionality.

Policy Updates

We may update this policy. Updates posted here, with date at top. Significant changes: notification by email (if available).

Complaints and Regulatory Contacts

• Canada: Office of the Privacy Commissioner of Canada
• Quebec: Commission d’accès à l’information du Québec
• USA: State Attorney General, FTC
• EU: Local data protection authority (if applicable)

This privacy policy was last updated on September 23, 2025, and complies with Canadian, US, and EU laws as of September 2025.