Greg Ichshenko

Calgary SEO expert and digital marketing specialist,
developing advertising strategies for businesses of all sizes

(403) 308-5949

greg@to-the-top.ca
1509 14 Ave SW, Calgary,
AB T3C 0W4

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    Is Google Ad Manager a DSP or an SSP?

    It sits on the sell side. Google Ad Manager is a publisher’s ad server with an exchange built into it. So it works for whoever owns the space, never for whoever buys it. It is not a DSP. Google does sell a demand-side platform as well, under a different name and aimed at large advertisers. What Ad Manager does day to day already has a page here, so none of that gets repeated.

    Something else about the question deserves a minute. Not one of those acronyms names a kind of software.

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    How to SEO a Transportation Company

    A shipper in Mississauga needs a flatbed out of Nisku next Tuesday. That person will never type trucking company near me. They are nowhere near anything you own.

    So the standard local playbook lands slightly wrong on a transportation company site. Not useless. Just aimed at a query your buyer does not run.

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    What Is DR in SEO?

    DR stands for Domain Rating. Ahrefs publishes it. The number runs from 0 to 100. Links pointing at a site build it.

    That is the definition. It will not help you much. What counts as a good DR. How it differs from Moz’s Domain Authority. Why Google uses neither one. How to raise yours. Our SEO blog answers all of that properly. Something else is worth your morning.

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    How to SEO Blogspot

    Most of the answer is the same answer any blog gets. Write about things people search for. Give the post a title that matches the search. Link it from your other posts.

    Then there is the Blogspot part. That one happens in the ten seconds before you press Publish. Then it is closed.

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    How to Add an SEO Company to Google Ads

    A new SEO client asks a fair question early on. Why does an SEO company need Google Ads access at all? SEO and paid search are different channels. The confusion is understandable.

    Most SEO companies request Google Ads access for a narrower reason than clients expect. Not to run campaigns. To see the data sitting inside that account instead. Organic and paid search share the same customer. Often the same search terms too. Sometimes the same gaps nobody has noticed yet.

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    How Does Mobile Usage Influence SEO and Online Advertising Strategies?

    Mobile usage changes where the decision happens. Not what you build.

    Most answers to this hand you a checklist. Responsive layout. Faster load. Bigger tap targets. Real work, all of it. Most Calgary businesses finished that list years ago.

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    How to See What SEO a Company Is Using

    Open their site. Right-click and view the page source. Search that code for the word yoast, then for rankmath, then for aioseo. You have an answer inside a minute.

    That is the literal reply to the question. It is also close to useless.

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    Why Does an SEO Company Need FTP Access?

    FTP credentials come up early in most new client onboardings. Not because every SEO task requires them. Mostly because some do, and waiting for a developer to handle a server-level change slows a campaign down considerably.

    File transfer credentials, cPanel access, or some combination. The specific tool varies. Underlying reason is the same.

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    What Is Cloud Stacking SEO?

    Cloud stacking means putting a set of files on a big storage platform. You make them public. Then you link them to one another, and onward to your website. A document. Then a spreadsheet. A slide deck, a PDF, an image, sometimes a map. All of it in one shared folder on somebody else’s servers.

    The hope is simple enough. Those servers sit on an enormous domain. So a link coming out of that folder might carry some of that authority over to you. Enough to lift a ranking, and with it some traffic.

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    Where to Backlink for SEO Marketing

    Read the question again and notice the verb. Backlink, used as a thing you do to a place. Go there, do it, come back with a link. That reading is where most small SEO budgets quietly disappear.

    Search the phrase and a list comes back. Forty sites. Sometimes two hundred. Those lists look roughly the same no matter who published them. That sameness is the genuinely interesting part.

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