Greg Ichshenko

Calgary SEO expert and digital marketing specialist,
developing advertising strategies for businesses of all sizes

(403) 308-5949

greg@to-the-top.ca
1509 14 Ave SW, Calgary,
AB T3C 0W4

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    How to See the Specific Keywords in Organic Search Revenue

    Sixty-one thousand dollars from organic search last quarter. Whatever number sits on your own dashboard. Then comes the follow-up, and it is always the same follow-up. Which keywords earned it?

    Fair thing to ask. No report answers it. Not a permissions problem either, and no setting unlocks the view.

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    How to Do SEO for WooCommerce

    WooCommerce installs in about four minutes. Nothing in that install asks what a product URL should look like. It never asks which pages belong in Google either. Those answers already exist. Somebody wrote them into a WordPress site that had no catalogue at the time.

    SEO Company To-The-TOP! has worked on search since 2007. Store owners phone about rankings. Then the settings screens turn up decisions nobody in the room remembers making.

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    Does Hosting Location Affect SEO?

    Yes, hosting location affects SEO. Not directly. Google has never confirmed server location as a standalone ranking factor. The real path runs through speed. Geographic relevance plays a part too, and both of those move rankings plenty. A client at SEO Company To-The-TOP! once switched from a US host to a Canadian one for exactly this reason. Nothing else on the site changed that month. Rankings still moved within weeks.

    Correlation is not proof on its own. Enough cases like that one stack up across enough sites, though. The pattern is worth taking seriously. Especially for a local business chasing one country’s search results, not a global audience scattered everywhere.

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    How to Integrate SEO

    Integrating SEO usually arrives as one more person in one more meeting. The specialist joins the planning call. A checklist grows a new row. Reporting starts landing every month. That is the whole method, and on the big things it works.

    Then an ordinary week happens underneath it.

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    Do You Have to Pay for SEO or Can It Be Done for Free

    No, technically. SEO itself costs nothing but time. Google doesn’t charge to rank a page.

    Time, though, adds up fast. That’s the real cost hiding behind “free” SEO.

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    How to Calculate Conversion Rate in Google Ads

    Divide conversions by clicks. Multiply by one hundred. That is the whole calculation, and it takes less time to run than reading this paragraph took.

    Google Ads already prints the same percentage for you. It sits in a column called Conv. rate, waiting, on a screen you open anyway. So the interesting question is not how to calculate conversion rate in Google Ads. It is why your figure and Google’s figure keep landing on different numbers.

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    How Long Does SEO for a Site Migration Take?

    Weeks, if you are lucky. Months, more often. Nobody can hand you a date, and this site has said so properly elsewhere.

    So the checklist gets no repeat here. The redirect map, the audit, the export taken before launch. All of it is covered, and right.

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    What Are Keyword Warrants?

    Police normally start with a person. They name a suspect, then ask a company for that person’s records. A keyword warrant runs backwards. It names a phrase instead, then asks the search engine who typed it.

    That reversal is the whole story. And it works for one reason only. Google holds a complete, identity-linked record of what goes into the search box. You have never been shown that record. A judge can order it opened.

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    Does Twitter Help SEO?

    No. Not in the way the question means it.

    Links posted on Twitter carry an attribute asking search engines to withhold ranking credit. So the post itself moves nothing. That much was settled years ago, and the social media pages here cover it properly. The platform goes by X now. Everybody still says Twitter, and so does the question.

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    What Are the Best Free SEO Tools? Start With the Ones Google Already Runs

    Ask five SEO people this and you get the same list of twenty. Same tools, roughly the same order. Half of them free only until you hit a wall and the paywall lands.

    Here is the part that rarely gets said out loud. The best free SEO tools are not watered-down copies of the paid ones. They are the source the paid ones are trying to imitate. Google reports on your site directly. Everyone else guesses at it from the outside.

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