Category: Google Ads
What Is Google Ads and How Does It Work
Most businesses that call To-The-TOP! about Google Ads have already tried it. Budget went in, the dashboard showed activity, and the revenue picture did not change much. The question is never about what Google Ads is. More often, it is why the campaigns produced clicks without conversions. The answer is almost always the same. Clicks are easy to buy. Converting those clicks is not. 2000 was Google AdWords. A text ad auction, nothing more. The name changed in 2018, but only after Gmail, YouTube, Shopping, and display had all been added. One thing never changed, however: the pay-per-click auction mechanics. ... Read more