Ichshenko Solutions

Effective SEO expert and digital marketing specialist,
developing advertising strategies for businesses of all sizes


132 Rockyspring Grove NW, Calgary, AB, Canada, T3G 0A9

Submit your request or question, and I will get back
to you shortly



Question / Comment

Monitor calibration tool is on your display

Monitor calibration can help you to save your eyes!

display calibration helps save your eyes

Do your eyes systematically etching? Are your eyes feeling dry and accompanied by a headache? Are you spending near a computer most of your day?

In 90% of cases, the problem is hiding in your monitor.  With a high probability, your display is good, and some of you have even great screens. However, the proportions of the contrast, brightness, and colors weren’t set up correctly, which creates the issue.

Most of the people think that brand new monitor suppose to work properly, and when they begin to notice eye discomfort while working at the computer, they run to the closest store and buying an expensive brand new monitor with the hope that the purchase will fix the issue.

I dare to disappoint you. New monitors come out from factories with default settings which have average proportions of brightness, contrast, etc. for the whole line of each model. However, the components of the monitors, such as liquid crystals and LEDs, have their micro deviations from the average standard. That’s why two the same monitors have differences while we compare them side by side.

What can you do to avoid irritation of the eyes and causing headaches?

Here are three ways of monitor calibration to save your eyes:

1. Presets (Preset modes for monitor color calibration)

First of all, you can try to change presets of your monitor. Most of the modern monitors have own factory presets as «standard», «warm», «cool», «soft», «multimedia», «game», etc. You can reach those through the control panel of the monitor.

monitor calibration tool preset modes
Do not pay attention to the name of the preset, look at the changes that appear in the display after choosing a preset. Even if you work in the Microsoft Exel whole day long, the preset «game» can satisfy your eye entirely. That is what you need, isn’t it?

If none of the presets has helped to achieve the desired result, then proceed to the second step.

2. Monitor calibration with custom settings.

Each external monitor has custom settings. Usually, you can find custom in the list of the presets as «user» or «custom».
Before you make any changes, write down the values of the parameters as a backup. For examples:

Brightness 34
Contrast 91

custom displey calibration

Red 66
Green 71
Blue 84

monitor color calibration tool

In the worst case, you can always roll the parameters back.

The first things you want to change are brightness and contrast, then adjust colors to a white point. White color should be white and do not hurt the eyes.

If you are still not satisfied with the reflection of your display, read the third way of monitor calibration.

3. Professional monitor calibration.

Professional calibration of the monitor is done with the special tools as a spectrophotometer, or a colorimeter and specialized software.

Those are measuring contrast, brightness, and the amount of each color the monitor shows to us. By the data from the measurement instruments, we have the ability to setup monitor’s custom settings properly. Then specialized software adjusts the settings of the video card, after which the video card is sending the proper signal to the display.

Finally, after the whole process of monitor calibration, the image of the monitor seems spectacular.

The only thing is that the tools’ prices are not low. For example, the cheapest colorimeter that provides quality calibration cost over $300, and that is going to work properly about 2-3 years in connection with the peculiarity of the silicone protective layer, which dries with the time. While calibrating the monitor is quite enough to do once a year, and in some cases once per two years, this purchase does not look very reasonable.
Spectrophotometers don’t have that protective layer and might work 10-20 years easily. However, those prices starting from $1400.

So, how can you save your eyes and money at the same time?

Simple answer: Ask me to help you :)
I can do the calibration of your monitor with my spectrophotometer for the symbolic price. It takes about 1 hour of my work, and at least a year of healthy and joyful contacts of your eyes with the monitor :)

The best ways to reach me are:

phone: 403-308-5949 Greg
email: Greg [at] ichshenko.com

Take care of your eyes, and your eyes will take care of you :)

P.S. Also, I provide SEO services in Calgary, if by any chance you need it :)

Best Keywords Selection — Getting to the Top of Google.

Effectively designing each web page and marketing your site is what will separate you from probably 99% of all other self-styled “webmasters.” Why? Because, very simply, they don’t have any idea what to do or how important website promotion is while you, in only a few minutes, will know exactly how to get started getting to the top of Google through this straightforward keywords tutorial.

Getting to the Top of Google with the Best Keywords Selection

Did you know that there are, literally, trillions of web pages on the Net? Hundreds of millions of websites. Most online pages get little commercial traffic while only a small minority of net pages get large volumes of traffic. (далее…)

Choosing The Right Domain Name

The name you call your website on the Internet is important. Choosing the right domain name will give your business every chance of success. Read the recommendations here before committing to your domain name.

Choosing The Right Domain Name (далее…)

4 Ways to Recycle Your Content Using Video

Recycle Your Content Using Video

I have got some tips and tricks on how to recycle your content using video.

If you are looking to understand why you should use video as part of your content strategy, check out Video is Valuable for SEO.

However, if you already know how powerful video is for your website, read on!

The Four Ways To Recycle Your Content

Putting these steps to use will give you plenty of fresh, new video content that will broaden your audience and help improve your rankings in the search engine results pages (SERPs).

Without further ado, here is the first way to recycle your content, and it is a simple one.

The Four Ways To Recycle Your Content (далее…)

Step-By-Step Guide On The best way to Develop A Popular Blog

In the modern age, blog and blogging is a way of life.

Blogging became more than just generating some new pals or connecting having a handful of hundred people today. It is about touching millions of lives within your personal one of a kind way.

It became over just “making money”, and much more of “making funds AND obtaining famous”. I mean, why not? It is in our human nature to strive for a bit bit of fame sometime in our life.

guide develop popular blog

We go out in the approach to updating our status on our Facebook page, to tweet our most recent job offer you on Twitter or share our day-to-day experiences on camera by way of Instagram or Youtube.

Within the modern day age, you do not need to purchase high priced T.V. ad spots, get costly magazine or newspaper coverage, or devote countless hours creating unique connections with people today in Hollywood to acquire your voice heard.

In this Post I am going to offer you a couple of uncomplicated steps you will be able to take to make a renowned weblog of your own in a matter of hours, beginning with: (далее…)

Top 5 Reasons Why A Business Should Outsource Its SEO

Why A Business Should Outsource Its SEOIt crosses every webmaster’s mind whenever they see an ad or an email for search engine optimization. Many home entrepreneurs wonder what they are missing by not doing it. So should you hire a specialist? Search website traffic makes up at least 85% of all traffic to a site. So of course, search engine optimization is very important. But what, if any, will be the results of doing it for yourself? Would it be beneficial to a website owner to hire a pro SEO consultant, or just plod along and hope they are doing it right? That is a sound dilemma to face, and I will show you why it should be a simple decision. There are five reasons that explain why hiring them will be to your benefit.


Calgary SEO and Penguin: 3 SEO Tips

Calgary SEO Tips will help you to start from within your organization.

If your site lost rankings or you are in the market to upgrade your SEO, here is a help.

Following is advice based on what I am doing with my client partners that not only survived Penguin but are dominating the search engines.


Why SEO Backlinks Don’t Work

Having a ton of backlinks pointing to your site, regardless of their page rank, simply does not count the way it used to.

Put simply, the days of climbing the ranks in Google by buying backlinks are over and done with.

Even with backlinks from the highest page ranks, your link profile is no longer the deciding factor when it comes to ranking on Google.Why SEO Backlinks Don’t Work (далее…)

The 10 Secrets of On-Page Optimization

Google’s Penguin algorithm has changed the way to win at on-page optimization.

Keyword stuffing, over optimization and spam backlink campaigns, is a thing of the past.

Simply put, there are ten secret points to pay attention to if you are looking to achieve perfect on-page optimization. You can even use this post to see that I optimized this page, using all ten secrets, for the keyword on-page optimization. (далее…)

How to create successful Link Building Campaign?

successful Link Building CampaignStructuring your link building campaign can be difficult as there is so much advice on the internet that contradicts with each other.

These make a person confused about what to do and what not.

One thing that most of us know for sure is, creating successful link building campaigns are very crucial for the success of a website.

So, figuring out that in which direction should you pursue your efforts for maximum returns in link building is difficult but necessary. (далее…)