Greg Ichshenko

Calgary SEO expert and digital marketing specialist,
developing advertising strategies for businesses of all sizes

403.308.5949

greg@ichshenko.com
1509 14 Avenue SW, Calgary, Alberta, Canada, T3C 0W4

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How to create successful Link Building Campaign?

successful Link Building CampaignStructuring your link building campaign can be difficult as there is so much advice on the internet that contradicts with each other.

These make a person confused about what to do and what not.

One thing that most of us know for sure is, creating successful link building campaigns are very crucial for the success of a website.

So, figuring out that in which direction should you pursue your efforts for maximum returns in link building is difficult but necessary. (more…)

WARNING! You Can’t Buy SEO!

Lots of people that I speak to think they can just buy SEO services one time – that their site can be optimized for SEO and then left alone.

They think search engine optimization is a set-it-and-forget-it type of operation and want just to go out and buy SEO services one time.

I hate to tell them the truth:

It is not! (more…)

Frequently Asked Questions of SEO

To-The-TOP: SEO can be complicated and confusing, so here is some additional information to better serve you.SEO can be complicated and confusing. Frequently Asked Questions (more…)

What to Ask Hiring an SEO Firm

What-Do-You-Ask-Your-Next-SEO-AgencyMore than a few SEO firms are having clients de-indexed by Google for Penguin compliance.

No surprise there!

Now, agencies are beginning to get the Google slap. The same SEO firms are scrambling to find new clients to replace ones that just fired them.

After years in the business, I have interviewed many prospective clients. Some I choose not work with because we do not share common ground.

If you are interviewing SEO specialists, I recommend these considerations. (more…)

How Important Are Conversion Rates

What-Are-Conversion-RatesHow important are conversion rates, you wonder? In a word? Extremely.

What Are Conversion Rates?

Conversion rates are measurements of the percentage of a website’s visitors that take the desired action.

Here is an example:

Your goal is to sell an eBook, and 10 people visit your site in a day.

2 of those 10 visitors buy the eBook, as desired.

Your conversion rate for that day is 20% because 20% of your visitors ‘converted’ into customers.

(more…)

Working Hard To Write Quality Content

I may not know you personally, but I can tell you this about yourself: you can write quality content.

I am going to give you as much meat as possible in this post because it is such a central component to the quality of your website.

However, since it is such a central component to the success of your site, you will find more about this topic in most of our other posts!

(more…)

Three Reasons Why You Do not Need SEO

Three Reasons Why You Do not Need SEOI talk to business owners on a daily basis, and so many of them want me to tell them – “You do not need SEO.”

It seems like everyone has heard of SEO nowadays, and I am no longer explaining what SEO is. That is great news.

However, so many of them want to be convinced that they do not need SEO.

Believe it or not, I tell them it is true. For some businesses, you do not need SEO!

(more…)

Google’s Panda and Fast SEO – Stay Away At ALL COSTS

Here’s a simple rule of thumb: everything that isn’t great content is high risk for SEO. Panda does not sleep!

Why dare say something so extreme?

Google’s Panda update is a two-part machine:

  1. If sees it anything doesn’t like, it WILL red flag you. (Google’s algorithm looks at every website, whether you’re brand new or 15 years established on the web.)
  2. Your site will be reviewed by a real, live Quality Assurance team. If THEY see anything they don’t like, you’re in deep trouble.

(more…)

Hiring a Calgary SEO Company

Recently, I had a large company owner ask me for advice what to look for hiring another Calgary SEO company. Initially, they wanted to hire my firm. However, I already have a client in his industry. So I had to pass.

This issue is critical hiring SEO consultants. I have a strict non-compete policy. I do not accept new client partners if we’re already partnering with someone else in that target industry. (more…)

Content is King – Quality SEO content and Google Penguin Reality

Quality SEO content and Google Penguin RealityAnyone worth their salt in SEO or web marketing will tell you this truism – Content is King. Content is King – and a good king at that.

Why is “King Content” so good? He feeds us, keeps us safe, and is a fair judge if we are righteous. Sometimes, the king shows his flaws. Regardless of his flaws, we must respect the King!

How can I say these things? Have I gone mad? No! It’s a metaphor. Stick with me here.

Quality content feeds our traffic. It does so through social media & natural backlinking, because good content is shared whether we make it easy or not. Is it easy to share a photo of sasquatch you take with a disposable camera? Of course not, but you know it’s going to make its way to your website, Facebook, Twitter and everything else as soon as you’re able to share it. This is the first way that the theory “Content is King” shows its validity. (more…)