Greg Ichshenko

Calgary SEO expert and digital marketing specialist,
developing advertising strategies for businesses of all sizes

(403) 308-5949

greg@to-the-top.ca
1509 14 Ave SW, Calgary,
AB T3C 0W4

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    Are There Any Tools Combining SEO and Content Writing Workflows?

    Yes. A whole category of them. Surfer sits in it. So does Clearscope. Semrush ships a writing assistant that will open inside Google Docs.

    That answers the question as asked. Then a second question turns up about a month after you buy one. Why does the SEO half of the job still feel separate?

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    How to Participate in a Publication for SEO

    You find a publication your customers already read. Then you offer it something the staff cannot write without you. Somebody there says yes. Your name runs above the piece, and a link points home.

    That is the mechanical answer to how you participate in a publication. Pitching is its own craft. Our guest posting article covers that part properly, so nothing below repeats it.

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    How Agencies Align SEO Tactics With Marketing Objectives

    Four agency proposals land in the same inbox. All four list the same work.

    Technical fixes. Keyword research. New content. Link building. Local listings. A monthly report.

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    How Do You Measure SEO Success? Examples That Name a Page

    Go looking for examples and they arrive in one shape. Organic traffic up a hundred and forty percent. Six months. One website.

    Nothing in that is false. It is also nothing you can copy.

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    What Is Traffic Potential in SEO?

    Traffic potential estimates how much organic traffic a keyword could bring you. Tools work it out by finding the page ranking first for that keyword. Then they add up the traffic that page receives.

    That is the whole definition. How to run keyword research, how to read a difficulty score, which tool to buy, how to pick low competition phrases. All of it is answered properly elsewhere on this site, so none of it gets repeated here. This page is about one property of the number that rarely gets mentioned.

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    Are Iframes Bad for SEO?

    No. Not on their own.

    An iframe loads a second document inside your page. That document keeps its own web address. Your URL holds the box. Another URL holds the words sitting inside it.

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    How Many Backlinks Are Needed for SEO?

    Somebody wants a number. Every SEO article they open hands back the same four words. It depends on competition.

    True enough. Also useless, since it never says what to count or where to look. There is a number available. It simply belongs to something much smaller than a website.

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    How SEO Compares to Direct Marketing

    Direct marketing knows how many people ignored it. SEO never will.

    That single gap explains most of what separates the two. It also runs the opposite direction from what owners expect.

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    How to Improve Salon SEO Ranking

    Most of the salon SEO checklist is right. Claim the Google Business Profile. Fill in every field it offers. Load the gallery with your own work rather than stock photos. Keep the name and address identical across every directory. Ask for reviews, steadily, forever.

    All of it moves a salon up. Each piece already has its own article on this site, so none of them get repeated below.

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    What Is Spam Score in SEO?

    A spam score is a number a handful of SEO tools put beside a website. It is meant to say how likely that site is to be the sort of thing a search engine acts against. Moz publishes the best known one.

    Where the thresholds sit, whether Google reads any of it, how the false positives pile up on perfectly ordinary sites. All of that is answered elsewhere on this site, and the short version on Google is no.

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