Greg Ichshenko

Calgary SEO expert and digital marketing specialist,
developing advertising strategies for businesses of all sizes

(403) 308-5949

greg@to-the-top.ca
1509 14 Ave SW, Calgary,
AB T3C 0W4

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    How to Use Google Ad Manager

    Nobody gets stuck on the buttons. They get stuck because the thing they are trying to create refuses to exist yet.

    Google Ad Manager is stacked. Every object inside it hangs off a parent object that already has to be sitting there. Miss a level and the form will not save. Worse, sometimes it saves fine and then nothing ever appears on the page.

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    How to Boost GEO SEO

    Boost implies a dial. Something sitting at one setting that could sit at a higher one. That is the mental model people bring to GEO SEO, borrowed straight from organic rankings. Then they ask ChatGPT the same question twice and get two different answers back.

    SEO Company To-The-TOP! has worked on search since 2007. Generative engines changed what gets measured. They did not change much about the work itself. Most GEO advice skips right past that distinction.

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    How Online Reputation Affects SEO

    Hardly at all, in the place everybody looks. Google publishes no reputation score for organic ranking. A five-star average will not lift your page toward the top of a keyword.

    The effect is real anyway. It just lands one step later than people expect, on rankings you have already won.

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    Are There Any Tools Combining SEO and Content Writing Workflows?

    Yes. A whole category of them. Surfer sits in it. So does Clearscope. Semrush ships a writing assistant that will open inside Google Docs.

    That answers the question as asked. Then a second question turns up about a month after you buy one. Why does the SEO half of the job still feel separate?

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    How to Participate in a Publication for SEO

    You find a publication your customers already read. Then you offer it something the staff cannot write without you. Somebody there says yes. Your name runs above the piece, and a link points home.

    That is the mechanical answer to how you participate in a publication. Pitching is its own craft. Our guest posting article covers that part properly, so nothing below repeats it.

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    How Agencies Align SEO Tactics With Marketing Objectives

    Four agency proposals land in the same inbox. All four list the same work.

    Technical fixes. Keyword research. New content. Link building. Local listings. A monthly report.

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    How Do You Measure SEO Success? Examples That Name a Page

    Go looking for examples and they arrive in one shape. Organic traffic up a hundred and forty percent. Six months. One website.

    Nothing in that is false. It is also nothing you can copy.

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    What Is Traffic Potential in SEO?

    Traffic potential estimates how much organic traffic a keyword could bring you. Tools work it out by finding the page ranking first for that keyword. Then they add up the traffic that page receives.

    That is the whole definition. How to run keyword research, how to read a difficulty score, which tool to buy, how to pick low competition phrases. All of it is answered properly elsewhere on this site, so none of it gets repeated here. This page is about one property of the number that rarely gets mentioned.

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    Are Iframes Bad for SEO?

    No. Not on their own.

    An iframe loads a second document inside your page. That document keeps its own web address. Your URL holds the box. Another URL holds the words sitting inside it.

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    How Many Backlinks Are Needed for SEO?

    Somebody wants a number. Every SEO article they open hands back the same four words. It depends on competition.

    True enough. Also useless, since it never says what to count or where to look. There is a number available. It simply belongs to something much smaller than a website.

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