Greg Ichshenko

Calgary SEO expert and digital marketing specialist,
developing advertising strategies for businesses of all sizes

(403) 308-5949

greg@to-the-top.ca
1509 14 Ave SW, Calgary,
AB T3C 0W4

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    A Practical Approach to Better Blog Posts

    A Practical Approach to Better Blog PostsWhen you want to run your successful blog, you need to truly understand what sort of content your readers deserve to read. Not only that but how you present that content is important too. It’s all about writing blog posts that grab attention from others. The Internet sees thousands of blogs launched every day, but few of them can truly make it. And most of them happen to fail because of a lack of good, quality content. So what you need to know then, is this: what is the best way to compose effective posts? What will it take for you to offer your best and then know that you will be receiving the best in return? In this article, I will be checking out a few things that will help you with exactly that. (more…)

    search engine optimization tips Have you an online business in need of some optimization tips for your website to reach the top of search engines? Then this is your lucky day because here is about to reveal some of Organic SEO tips that you can implement into your site.

    Are you excited about be able to receive targeted and high-quality free traffic from searches engines at the three up to six next months?

    All you will have need is learning to how to persuade search engines that you have the best appropriate contents for one or some keywords specified. (more…)

    Changes in SEO 2014 The field of search engine optimization is always evolving — what functioned to get you high rankings three months ago might not perform for you today. In reality, some changes in the Search Engines’ algorithms could signify that search engine optimization tactics that were coming right results not so long ago could be hurting your rankings today. Search engine optimization experts pay close care to these modifications and update their client’s sites and off-page tactics consequently. That is why you require an heedful SEO team doing the right alteration to your website when appropriate.

    (more…)

    Greg about
    To-The-TOP!

    Great website promotions — are the results of productive hard work and not a random matter. I had to go through a lot of things to understand how to communicate with the search engines.
    This experience allowed me to set up successful SEO campaigns for the projects that ranked on the first page in the most popular search engines including Google.ca.

    Calgary SEO company “To-The-TOP!” providing internet marketing services since 2007. I build advertising strategies in Calgary for businesses of all sizes.
    The process starts with an SEO analysis of your website and your competitors, then we do important keywords research and consult with you on the selection. After the keywords are selected, I create a semantic core for further optimization. The next step is the SEO Optimization and improvement of your website’s backlinks profile. During the process, I’m checking positions of your site in Google by the selected keywords and providing a detailed monthly report. I’m proud of what I do and how I do it, and our long-term partnership with over a dozen Canadian companies speak for itself!

    SEO Company “To-The-TOP!” located in Calgary, Alberta

    Address: 1509 14 Ave SW, Calgary, AB T3C 0W4

    Hours:
    Monday 10a.m.–7p.m.
    Tuesday 10a.m.–7p.m.
    Wednesday 10a.m.–7p.m.
    Thursday 10a.m.–7p.m.
    Friday 10a.m.–7p.m.
    Saturday 12–4p.m.
    Sunday Closed

    Website SEO support service

    The booming website can be compared to a living plant. The content for a website as of water for the plant. For its successful growth, you have to keep an eye on and create content for it all the time. By the website SEO support service, I will take care of your website and keep it updated in accordance with the newest recommendations of the search engines.

    Reaching a certain level is one thing, keeping the leading position is entirely different

    Website SEO Support positions in search engines

    Unfortunately even the most incredible results will not be the same forever.

    Highly competitive and dynamic business environment has numerous factors that can influence reached positions in search engines. Constantly changing standards and criteria of search engines, modern trends, smart competitors and changing preferences of your customers are only part of many.

    Even when you constantly keep your eyes open to survive, it might not be good enough.

    When you have trained eyes watching out for the website, then you have much better chances to be the lead.

    Keeping your website always up-to-date

    Website SEO Support Services in Calgary

    SEO support service implies flexibility and awareness of the recent news, changes, and trends.

    The only way to maintain the lead is continuously tracking all direct and indirect factors. That influence your rating, search engines’ trust, popularity, and positions in top search results.

    Nonstop and thorough monitoring will keep your website updated and optimized at all times. Don’t you want Google to be your best friend?

    Professional Website SEO Support

    Website SEO support services stimulate steady development

    Reliable, professional and steady development of your website is one of the key aspects of website support services. The content, news and other publications are the main focus areas of the search engines and therefore they have to be actual, current and new. Unless updated, the website will not be among the search engines’ favorites and its position in search results will be lowered.

    By focusing on what is important for the search engines, I maintain leadership of your website.

    Another focus of the search engines is link building. That means the development of links leading to your website. It’s not enough to keep your link network from outer internet resources updated at all times, it should also keep expanding.

    SEO Support Website and Content marketing

    Constant link building leads to a regular increase of your rating.

    Professional website SEO support services will keep on increasing the amount of back links and the ratings of your website.

    Continuous SEO Promotion in the Internet

    Marketing and PR activities are undividable part of quality SEO support services.

    The more information is published in different internet resources, the greater your rating becomes. Especially now in the era of Social Media and Blogs, promotion in the hubs of your target audience is not only recommended, it’s a must.

    Website search engine optimization support

    By continuously promoting your products, publishing news, press releases and articles on other websites that are linked directly to yours will boost your rating with a speed of a rocket.

    Following the trends in the market

    I follow the newest trends in Search Engine Optimization techniques, Content Management Systems, Digital Marketing, E-Commerce and many more areas.

    However following cool trends doesn’t mean blindly applying all of them to your website. Each and every update is evaluated and analyzed first. Only after I find it suitable to your concept, it will be presented to you and added to your website.

    Website Promotion and Smart SEO

    Smart SEO website promotion includes a broad range of different activities of Internet Marketing. To promote your website effectively, it’s important to understand the sources where your customers come from.

    Figures do not lie!

    SEO promotion in Calgary

    According to the latest statistics, a majority of your target audience (41,97%) visits your website trough direct links. That means they entered your website directly to their browsers. That happens because they knew it already or saw it on a business card, in a catalogue, magazine or elsewhere. The second largest part of your target audience finds your website through the search. 28.68% of people enter the keywords to the search and find what they need. If you want to win their attention, your website has to be at least on the first page of the search result. Ideally in the top 5! SEO and website promotion will make search engines place your website on top.

    Website promotion in Calgary

    And finally, 23,29% of people find your site through referrals or through links that are distributed in ads, posts, publications, articles, etc. all over the Internet. That’s precisely the purpose of website promotional, which aims to distribute the links on the Web. The links should be in the most attractive and efficient manner, and set importantly in the right places.

    The rest of the channels are interconnected with one another and include direct links to the website. They are part of the website promotion plan.

    Another note for consideration. This statistics includes both – new and existing traffic. However, my experience shows that 80% of your target audience will find you through the search. 75% of them will be entirely new visitors.

    Top Global Digital Marketing ChannelsFive milestones on your way to success:

        Promotional Advertising and Digital Marketing Professional SEO Analysis is a comprehensive audit of your website, competitive environment, target audience and specifics of your business area. Afterwards, the direction of the following aspects will be apparent: the product placement, promotion strategy, selection of the keywords and others.
     SEO Keywords for Digital Marketing Targeted selection of the SEO Keywords implies not only selection of the most popular search entries, but rather a smart selection of specific words and phrases, suitable for your business, location, target audience, competitive advantages and other individual features. Success on this stage will establish a bridge leading your target audience to the website.
     SEO Optimization in Calgary Search Engine Optimization fine tunes all elements of your website to get it to the top pages of search results! It includes the establishment of the right meta-tags, correct content, and internal link building. Professional optimization will align every element of your website following the criteria and preferences of your target audience.
     Search Engine Marketing in Calgary Link building strategy is the next step after Website SEO optimization. The first places of the organic search results are free and everyone wants to get them. Link building will increase the visibility of your website in search engine results.
     Internet Marketing in Calgary, Alberta SEO support service is a set of promotional activities on different websites, blogs, trade platforms, social media and many more internet resources that are suitable for your business. Many people are trying to save money on marketing, but they do not realize that this is the most efficient way to increase your sales. No promotion, no gain!

    It is possible to obtain outstanding results in only 4 to 6 months for small- and medium-size projects. Given that, you conduct all these promotional advertising activities in the compound. For larger projects, it might take from 6 to 12+ months.

    Website promotion with SEO Optimization will increase a steady flow of target audience.

    Whereupon sales can be multiplied by few times!

    Search Engine Optimization in Calgary

    Search engine optimization includes an entire range of services that aim to place your website on the leading positions in search results in Google, Yahoo, Bing and others. I call it Search Engine Optimization marketing because my efforts are focusing on widespread promotion.

    Website optimization can open all search engines’ doors

    83% of people use search engines to find everything they need. Every person has his or her criteria for products they are looking for. My job at Calgary SEO Company To-the-TOP! is to ensure that these rules included in your website.

    By optimizing every page of the website I do your products available to people. And also, make the products hard to ignore.

    You don’t have to be a Guru of Search Engine Optimization to understand how it works

    Traffic from Search Engines after optimization

    Percentage of Google Traffic presents stunning results on the chart below. It shows that 91,5% of people do not go even to the 2nd page of Google search results.

    If your website is not on the first page, then you can say that you give away the biggest part of your profit to others. Majority of people do their research according to the rule of “3 clicks”:

    1. Open Google;
    2. Enter keywords and press “Search”;
    3. Open one of the first ten results.

    It’s that fast!

    I understand the reality, and therefore I create highly impressive and efficiently optimized all pages. That address even the toughest criteria.

    Insights resemble success on the outside

    In Search Engine Optimization content matters

    Every single word, titles, signatures, product descriptions and articles have to be correctly structured, contain the keywords and at the same time be concise!

    I am familiar with all the requirements of search engine robots and their selection criteria.

    That have been worked perfectly for many customers of mine and will work for your benefit as well!

    Correct information placement makes a difference

    Website Search Engine Optimization in Calgary

    You cannot place information, ads, banners and other information where you feel like suitable and without knowing essential design and visual principles! Regardless of how powerful your message to the customers might be, if it placed in a wrong set, it can be perceived incorrectly or even be ignored.

    Furthermore, all keywords should be used in codes of the pages. That’s the only way for search engines to find your website among the millions!

    The codes form the spine of your site

    HTML-code of web pages can either be useful for search engines or useless. The complexity of the HTML-code determines where the web page will stand and whether it has any chances of getting to the top search results.
    Automatic search engines’ robots and spiders prefer cleanliness and order in the code. Therefore even the smallest mistake in the code can make influence to lowering loading speed and the effectiveness of all web page.

    By trusting this tough task to me, you be sure that search engine optimization will please even the pickiest robots.

    Link network is robust

    If your website has a well-developed link building, it will boost its overall rating.
    However number of your external and internal links has to be balanced by an expert who knows all pros and cons.

    As part of the Calgary Search Engine Optimization, I will check every single picture, word, font, visual element, usability elements and many other things which you might not be even aware of.

    All these recommendations are based on newest publications and trends in SEO marketing, design, my expertise and official data from the search engines.

    Search Engine Optimization specialist in Calgary

    Reliable Search Engine Optimization tools

    • You will be served in the highest standards of because we are always in trend and grow along with the progress!
    • Customized automatic checkers leave no room for mistake and scan your website from top to bottom and from inside out! We have our customized algorithms and programs that make a full check and find the weak links.
    • Fast and impressive start is possible! Even the newest websites can achieve impressive results from “scratch” in short period of time. Increase in visits, emails, phone calls, orders and sales are the main indicators that will tell you that you are on the right track!

    I do Search Engine Optimization in Calgary for businesses of all sizes

    Keywords and semantic core creation

    Keywords is a critical component in the planning stage of the Search Engine Optimization. Keyword research helps to understand what your target audience is looking for and with what frequency. The right choice of keywords and the creation of semantic core is the basis for further optimization of site content.

    With keywords research reading minds of your target audience becomes possible

    Does it sound like mission impossible? Not for me

    Selection of SEO keywords for Search Engine Optimization

    The primary principle of targeted keywords selection based on what words and phrases people search. Once entered, the search engines will automatically find the websites that contain those keywords and similar phrases.

    The qualified SEO expert can optimize the content of your site and place it on the first pages of search results. Once it’s there, people will certainly check it out.

    Bingo! Now the attention of your future customers is entirely yours.

    That is the most efficient way to create a regular flow of unique visitors. And what is even more important, the majority of those visitors will be exactly from your target group.

    For keywords research, I use your competitors to your advantage

    By thoroughly analyzing the best practices and phrases used by your competitors I adjust my strategy accordingly.

    By knowing the focus of your competitors, I can make some concrete steps and get far ahead.

    Precise selection of keywords can guarantee ~47% of success

    Every website is different and has its target audience, features, selling points and advantages. Therefore an approach for SEO optimization should also be distinct and unique.

    It’s hard to underestimate the value of each and every keyword that should be carefully selected for your business niche. If you want your target audience to know about the existence of your website at all, you have to ensure that the content correlates with the keywords entered into Google, Bing, Yahoo, and other search engines.

    How selection of the keywords for SEO works

    Entering keywords to the articles, titles, comments, posts and other places of your website is one thing, however selecting those words and ensuring its effectiveness is an entirely different challenge.

    Search engines are my best friends

    Search engines decide which websites will be at the top of the page and which at the bottom and what’s even more challenging is that their criteria for selection are constantly changing. Therefore I conduct regular in-depth analysis and studies of current trends. That is how I can always be in trend and optimize your website accordingly.

    Newest technologies

    By using the most modern software and technologies, I can easily spot out the most frequent requests of your target audience and analyze which words and phrases can do wonders.

    It’s not enough to know only several phrases, but rather the entire range of them. Based on the statistics, I will find out the exact number of those requests as well as words’ combinations. For instance “Keywords” request was entered over thousand times per months. On the contrary “Research Keywords for business in Calgary” was registered less than ten times per month. The difference is noticeable.

    Owing to the latest technologies, each phrase will be selected by your target groups, location, and specialty.

    Precise selection of keywords will inevitably hit the target

    SEO keywords research in Calgary

    Based on your market analysis, target groups and niche I select only the most efficient and suitable search engine keywords for your business.
    A profound analysis of the product and the market is one of the key factors of your success.

    The following example will demonstrate a seriousness of the approach.

    Let’s say you have a website that promotes services and different training programs for self-development are your main products. One of the evident keyword “training” has over millions of entries per month, but it doesn’t mean that this word has to be used as the primary phrase for this website because people are searching for different kinds of training. This phraze is too vague and encompassing to be used alone. I have to specify type of training, type of target audience, location where they are held or promoted and many more criteria, such as pricing policy, competitors, unique selling points and so on.

    Unlike majority of SEO specialists, I don’t base my selection process entirely on the frequency of requests. I choose specific and focused keywords based on many different factors, such as competition, niche, qualities of the products demonstrated on the website and other special categories which I discuss with each customer individually.

    Website audit and profound SEO Analysis with Detailed Report

    SEO analysis and website Audit in Calgary, Albetra

    Website Audit is required for further Optimization and promotion on Internet. I want to share my skills in Search Engine Optimization, give you recommendations what to do next, and help you with it if necessary.

    My website audit process includes these mission-critical elements:

    1. A real-live human being conducting your audit
    2. Manual review of your site for Google Penguin compliance
    3. Analysis of your rankings for your target keywords
    4. Manual research of the #1 Google rank holder for each keyword
    5. Advice whether your keywords are viable
    6. Suggestions on better keywords to pursue
    7. Conversion advises transforming your visitors into prospects
    8. A Conference call to discuss your website audit
    SEO website Audit in Calgary

    I do not consider website audit as a sales tool. Instead, I offer them for one reason:

    • To work with a handful of the best Calgary-based companies and businesses.
    • I know SEO is an ocean of under-qualified consultants out to trick you into becoming a client.
    • Instead, I focus on value. I give you great information that will have an awesome impact on your site – even if you put it to work yourself.
    • Then, I build a relationship with your team. If you choose to hire another firm, I can even tell you what to ask them during the interview process.

    It is the least I can do for the chance to have the privilege of earning you as my client partner.

    Contact me directly: (403) 308-5949 Greg

    Or click on the button “Request a Quote” in the header of this page and Fill Out the Form.

    Once you send me your website’s domain name, I will have your website audit done within 3 days. After that, if you wish, we can schedule a meeting to discuss the data in your Detailed Report of the SEO Analysis.

    Professional Website SEO Analysis

    Website SEO Analysis

    Seo analysis can be compared with the soil survey in front of the house construction. If you start to build a house on a plot with unfavourable conditions for the house, such as an underground pipeline pass or an underground river flow, then the construction might be prohibited, or it is required water-resistant insulation which must be installed in the initial stage of construction of the foundation. The same thing with Search Engine Optimization services, SEO professional should have an idea of what he will work with. So, website audit and SEO analysis are the most important components at the beginning of the path to successful promotion in the search engines.

    What are professional SEO analysis and website audit for?

    Regardless of how intimidating website audit, content review, SEO analysis terms may sound, the drivers behind them are designed to push your website To-the-TOP! Precise SEO settings, final content revision combined with deep analysis of the market are those drivers that will make your site stand out and become the leader in its niche!

    For better or worse, these tools can only be useful in the hands of professionals!

    Every Website has a chance to be at the TOP

    Obviously, everybody wants their website to be the top in search engines because that will naturally lead to a boost in sales, brand recognition, expansions and much more benefits.

    • There are just a few white hat methods of website promotion that will increase rating and search engines trust for your site.

    Hitting your target to be in the first places of search engines is my highest priority!

    I deliver impressive results through proper website audit from the first take

    It is easier to establish something than fix the consequences and redesign everything all over again.
    Comprehensive site audit covers and analyzes three major areas:

    • Website structure
    • Your target audience
    • Competitors in your field

    Any website will not be successful without spotting out and analyzing strengths and weaknesses of your site, wishes, and trends among your target audience, impressive presentation of your website, and identifying the strengths of competitors!

    Being the experts in SEO Analysis, I make the impossible possible

    In fact, I do not have any magical technologies to attain seemingly incredible results, yet I know how to meet or even exceed your highest expectations! What do I do differently?

    1. I use your competitors as resources to your advantage

      By spotting out competitors’ best practices and determining underlying reasons for their success, we find creative ways to improve your website!I will make sure that your website has plenty of keywords During the SEO Analysis process, I am assessing a scope of work to be performed to promote your website to the top. Moreover, after conducting a professional website audit and scanning the market, you will be provided with useful tips for further improvement of your website in the future!

    2. I know the major search engine principles in depth

      My extensive experience and solid knowledge of working principles of search engines’ will be used for your benefit!I will make sure that your website has plenty of keywords in the content and it is optimized for the search engines. Any sorts of errors will be eliminated as well as right coding, links and correspondence with keywords for the automated search engine robots will be established.

    3. A simplicity of the website is one of the keys to its attractiveness

      The Proper combination of all usability elements will attract customers to your site and thus bring business to you. A presentation is half of the deal, and therefore such elements as colours, design, structure, effects, font and template altogether make the difference! Every single detail counts.Unfortunately, many website owners do not have enough knowledge of those tiny and yet influential details.Allow SEO expert to give you a valuable feedback and recommendations for improving your website and you will be amazed by the results!

    Professional Website Audit will reveal the answers to many questions

    Professional Website Audit will reveal the answers to many questions

    Firstly, you will understand the reasons why your website does not bring the desired results.
    You will find the answers to the following questions that have been bothering you for so long:

    • Why the website has a low number of unique visitors?
    • How come users do not spend much time on your website?
    • Why your website is not on the first pages of Google, Bing, Yahoo searches?
    • What are the reasons behind poor sales from the website?

    Secondly, you will be given exact guidelines on how to improve the indicators of your website.
    You will receive the answers to the following questions:

    • How to increase a flow of unique visitors to your website on a regular basis?
    • Can your website be more popular?
    • How can you save on promotion?
    • How to increase your number of sales?

    Eventually, you will see the whole picture of how your website functions and can be improved.

    Let your website bring your business up!

    website bring your business up

    SEO Portfolio & Results

     

    On this page you can find a few screenshots from Google Search, which show the results I got in the most competitive niche – SEO Services (Search Engine Optimization Services).

     

    The screenshots are representing the high positions if you would search in Google:
    “Calgary SEO Company” or “Calgary SEO,” “SEO Expert in Calgary” etc.

     

    If it’s not clear or you have any other questions about Search Engine Optimization call me, and I will explain all the details (403) 308-5949 Greg

     

     

    The screenshots below are from the last year. You can compare them with the current positions and see that the websites optimized by SEO Company To-The-TOP! are stable in Search results even after Google has changed its algorithms several times.