Greg Ichshenko

Calgary SEO expert and digital marketing specialist,
developing advertising strategies for businesses of all sizes

(403) 308-5949

greg@to-the-top.ca
1509 14 Ave SW, Calgary,
AB T3C 0W4

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    Black Hat SEO – what you don’t want to do

    It is a personal insight, and it can have no coherence with your experience and your discoveries.

    Black Hat SEO is simply the call name for some techniques that are used to get higher search engine ranking is an unethical manner (ways that are forbidden by the main search engines). They usually break the current rules and regulations (some of them were permitted some time ago but they became obsolete/forbidden because of the abuse), create poor user experience for the visitors of the site, unethically presents content in different ways (one way for the human visitors and one way for the search engines spiders). (more…)

    Best Keywords Selection – Getting to the Top of Google.

    Effectively designing each web page and marketing your site is what will separate you from probably 99% of all other self-styled “webmasters.” Why? Because, very simply, they don’t have any idea what to do or how important website promotion is while you, in only a few minutes, will know exactly how to get started getting to the top of Google through this straightforward keywords tutorial.

    Getting to the Top of Google with the Best Keywords Selection

    Did you know that there are, literally, trillions of web pages on the Net? Hundreds of millions of websites. Most online pages get little commercial traffic while only a small minority of net pages get large volumes of traffic. (more…)

    Choosing The Right Domain Name

    The name you call your website on the Internet is important. Choosing the right domain name will give your business every chance of success. Read the recommendations here before committing to your domain name.

    Choosing The Right Domain Name (more…)

    Step-By-Step Guide On The best way to Develop A Popular Blog

    In the modern age, blog and blogging is a way of life.

    Blogging became more than just generating some new pals or connecting having a handful of hundred people today. It is about touching millions of lives within your personal one of a kind way.

    It became over just “making money”, and much more of “making funds AND obtaining famous”. I mean, why not? It is in our human nature to strive for a bit bit of fame sometime in our life.

    guide develop popular blog

    We go out in the approach to updating our status on our Facebook page, to tweet our most recent job offer you on Twitter or share our day-to-day experiences on camera by way of Instagram or Youtube.

    Within the modern day age, you do not need to purchase high priced T.V. ad spots, get costly magazine or newspaper coverage, or devote countless hours creating unique connections with people today in Hollywood to acquire your voice heard.

    In this Post I am going to offer you a couple of uncomplicated steps you will be able to take to make a renowned weblog of your own in a matter of hours, beginning with: (more…)

    Why SEO Backlinks Don’t Work

    Having a ton of backlinks pointing to your site, regardless of their page rank, simply does not count the way it used to.

    Put simply, the days of climbing the ranks in Google by buying backlinks are over and done with.

    Even with backlinks from the highest page ranks, your link profile is no longer the deciding factor when it comes to ranking on Google.Why SEO Backlinks Don’t Work (more…)

    The 10 Secrets of On-Page Optimization

    Google’s Penguin algorithm has changed the way to win at on-page optimization.

    Keyword stuffing, over optimization and spam backlink campaigns, is a thing of the past.

    Simply put, there are ten secret points to pay attention to if you are looking to achieve perfect on-page optimization. You can even use this post to see that I optimized this page, using all ten secrets, for the keyword on-page optimization. (more…)

    How to create successful Link Building Campaign?

    successful Link Building CampaignStructuring your link building campaign can be difficult as there is so much advice on the internet that contradicts with each other.

    These make a person confused about what to do and what not.

    One thing that most of us know for sure is, creating successful link building campaigns are very crucial for the success of a website.

    So, figuring out that in which direction should you pursue your efforts for maximum returns in link building is difficult but necessary. (more…)

    WARNING! You Can’t Buy SEO!

    Lots of people that I speak to think they can just buy SEO services one time – that their site can be optimized for SEO and then left alone.

    They think search engine optimization is a set-it-and-forget-it type of operation and want just to go out and buy SEO services one time.

    I hate to tell them the truth:

    It is not! (more…)

    Frequently Asked Questions of SEO

    To-The-TOP: SEO can be complicated and confusing, so here is some additional information to better serve you.SEO can be complicated and confusing. Frequently Asked Questions (more…)

    What to Ask Hiring an SEO Firm

    What-Do-You-Ask-Your-Next-SEO-AgencyMore than a few SEO firms are having clients de-indexed by Google for Penguin compliance.

    No surprise there!

    Now, agencies are beginning to get the Google slap. The same SEO firms are scrambling to find new clients to replace ones that just fired them.

    After years in the business, I have interviewed many prospective clients. Some I choose not work with because we do not share common ground.

    If you are interviewing SEO specialists, I recommend these considerations. (more…)