Greg Ichshenko

Calgary SEO expert and digital marketing specialist,
developing advertising strategies for businesses of all sizes

(403) 308-5949

greg@to-the-top.ca
1509 14 Ave SW, Calgary,
AB T3C 0W4

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    What Is SEO Rich Text?

    Rich text is text that carries formatting. Nothing about it belongs to SEO.

    The phrase joins two words that never met. One of them names a box you type into. The other names a trade.

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    How to Hire an SEO Agency

    Type those two words into search and a few hundred results come back. Good-looking sites, client logos, five-star reviews on every one. Not hard to find. The hard part is separating the agencies that move results from the ones that bill quietly and hope you do not notice.

    Most bad hires happen before the contract is signed.

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    What Is Your SEO Company Hiding From You?

    A monthly report showing rising rankings does not always mean rising revenue. That gap is where most of the hiding happens. Numbers on a page look convincing. Convincing and empty, sometimes both at once.

    Business owners rarely ask who actually does the work behind their SEO company account. Or where a backlink actually came from. Reasonable questions. Ones an agency should answer without hesitation, every time they come up.

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    Are One Page Websites Bad for SEO?

    No. Then again, that is not really the question.

    A one page website can rank. It can rank well. No penalty attaches to the format, and no rule anywhere says a business has to spread itself across a dozen addresses. Still, the usual list turns up. Fewer title tags. No internal linking. Thin content. Poor site structure. Most of that is either wrong or beside the point. So none of it gets repeated here.

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    What Is Holistic SEO?

    Holistic SEO means treating a website as one thing rather than a stack of separate jobs. That is the whole definition.

    Everything else published under that heading turns out to be a list of the jobs.

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    How Many SEO Clients Do You Manage?

    No correct number exists. Anybody handing you one is describing their own arrangement rather than a standard.

    There is a version of this question asked by people running agencies. How many can one person carry, and what breaks first. That one belongs to the page about scaling, so it stays over there.

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    How to SEO on TikTok: What Actually Moves the Algorithm

    A client asked about TikTok SEO last winter. They ran a home services business in Calgary, mid-size, with solid Google rankings built through our work as the SEO agency Calgary businesses trust. Their question was simple: should we be on TikTok, and does it matter for search?

    Good question. The straight answer takes more than a paragraph.

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    Are Pop-Ups Bad for SEO?

    Mostly no. And that is the trouble with the question.

    One rule exists and it is worth knowing. Google penalizes an intrusive interstitial on mobile. That means a pop-up standing over your content the moment somebody lands, blocking the thing they came for. Meanwhile a cookie notice is fine. So is an age check. Also a small banner leaving the page readable underneath it. None of that is controversial, and it is covered properly elsewhere, so this page will not repeat it.

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    What Is the Keyword for Hawaii? There Is No Single One

    Two very different people type that question. One wants a code. Another has a business to feed.

    The code is easy. HI on a mailing label. Aloha State on the licence plate. Anyone hunting the search version has a much harder afternoon ahead, because the answer is that no such keyword exists.

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    What Is Google Ad Manager? A Straight Answer for Confused Business Owners

    Google Ad Manager is Google’s platform for publishers. Not advertisers. That single mix-up trips up more callers than any other Google Ads confusion SEO Company To-The-TOP! fields. It usually costs someone a wasted afternoon before the question reaches us.

    Websites and apps selling their own ad space run on it. Google Ad Manager decides which ads show. It tracks the revenue too, and manages the auction behind the scenes. A completely different tool than the one most people mean when they say “Google Ads.”

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