Greg Ichshenko

Calgary SEO expert and digital marketing specialist,
developing advertising strategies for businesses of all sizes

(403) 308-5949

greg@to-the-top.ca
1509 14 Ave SW, Calgary,
AB T3C 0W4

    Submit your request or question, and I will get back
    to you shortly

    How to Evaluate PPC Agency Proposals Without Technical Jargon

    Two PPC agency proposals sit on the desk. Twelve pages each. Both are packed with terms you would have to go look up before you could argue with a single line.

    So the standard advice says go look them up. Learn enough of the vocabulary to hold your own in the next meeting. That advice sends a business owner into a semester of study just to buy a service.

    (more…)

    How Important Is Readability to SEO?

    Readability matters. Not as much as the plugin panel suggests, though. Rarely in the way people assume, either.

    The standard answer is settled and this site covers it elsewhere. Shorter sentences. Paragraphs of two to four lines. Fewer passive constructions. More transition words. Subheadings often enough that nothing runs on forever. All sound advice. Worth following, too. None of it repeated here.

    (more…)

    How to Attract More Patients Online With Podiatry SEO

    Claim the Google Business Profile. Gather reviews. Put the city in the title tag. Make the thing load properly on a phone.

    That is the checklist every article on podiatry SEO hands over. All of it is correct. This site argues those points properly on other pages, so none of them get repeated here.

    (more…)

    How to Edit SEO on Wix

    Open the page. Find its SEO settings. Type a title. Write the description under it. Then publish. That is the whole mechanical answer, and every tutorial gives you the same one.

    Then comes the part they leave out. That panel edits one page. The page you happened to be looking at when you clicked into it. Nothing else on the site moves.

    (more…)

    How to SEO Blogspot

    Most of the answer is the same answer any blog gets. Write about things people search for. Give the post a title that matches the search. Link it from your other posts.

    Then there is the Blogspot part. That one happens in the ten seconds before you press Publish. Then it is closed.

    (more…)

    Does Direct Traffic Affect SEO?

    No. Direct traffic moves nothing in your rankings. It does something quieter instead, and almost nobody checks for it. Direct traffic damages the number you use to judge whether your SEO is working at all.

    That difference is worth twenty minutes of your afternoon.

    (more…)

    The Best GEO Monitoring Tools for 2026 (Free and Paid)

    Best geo tools split into three groups. Free trackers for a first look. Paid platforms for ongoing monitoring. Enterprise suites for agencies running several brands at once. Clients ask which one to buy before they ask what generative engine optimization even means.

    A business can show up in Google’s AI Overview today. Gone from it by next month. Nobody notices until the phone stops ringing.

    (more…)

    What Is Video Marketing in SEO?

    Video marketing means making video in order to sell something. A product explainer. Somebody walking through the work. Then a face on camera, answering the question customers keep phoning about.

    Attach SEO to the phrase and people want to know what all that filming does for search.

    (more…)

    Does Blocking Countries Hurt SEO?

    Not the way people fear it. No penalty exists for a country block, and Google has never published anything resembling one.

    One country on your list can still cost you the whole site, though. It is almost never the country anybody worries about.

    (more…)

    How to Scale PPC When the Account Already Works

    Picture a Calgary campaign returning four dollars for every one it spends. Steady for months. So the owner does the obvious thing and triples the budget.

    Ninety days later the return sits near two. Nobody can name the thing that broke.

    (more…)