Greg Ichshenko

Calgary SEO expert and digital marketing specialist,
developing advertising strategies for businesses of all sizes

(403) 308-5949

greg@to-the-top.ca
1509 14 Ave SW, Calgary,
AB T3C 0W4

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    Is an SEO Company a SaaS Business?

    No. An SEO company sells labour and judgment. A SaaS product sells software you log into and run yourself. Different category, different economics, different thing entirely.

    The question comes up for a real reason, though. Both bills arrive monthly. Each one charges a recurring fee. From a bank statement alone, an SEO retainer and a subscription bill look almost identical. SEO Company To-The-TOP! gets asked this fairly often. Usually by a Calgary business owner setting up their accounting categories for the first time.

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    Why Is My SEO Dropping?

    Traffic came in low this month. Or a keyword moved down the page. Either way the question comes out the same shape. Why is my SEO dropping.

    Every answer online names a cause. An update. A competitor. Something broken on the website. All of those are real causes. None of them is the first thing worth checking, because the question is missing a word.

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    What Is SEO and How It Actually Works Behind the Scenes

    Search engine optimization, SEO for short. Making a site show up when people search relevant terms on a search engine like Google. The mechanism behind that, though, runs through three distinct stages most people never see.

    Crawling. Indexing. Ranking. Each stage filters what makes it through to the next one.

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    Why SEO Costs Vary for Law Firms

    Ask three agencies what SEO will cost your firm. Three numbers come back. They are not close.

    The stock answer to that is competition. Crowded market, dearer work. That answer is right. This site publishes it properly already, with the pricing models and the ranges and everything else moving the figure. So none of it gets repeated here.

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    Are Breadcrumbs Good for SEO?

    Clients ask this one fairly often. Usually after a website audit for SEO flags gaps in their navigation setup. The short answer is yes. Breadcrumbs are worth implementing on most sites. The reasons go beyond just search rankings.

    That said, they are not a standalone fix. Think of them as part of the structural foundation. Sites built this way tend to be better organized. Easier to crawl. More usable for anyone who lands on a deep page from search.

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    Is SEO Writing AI Free?

    Mostly, yes. That answer is smaller than it sounds.

    Generating the words costs almost nothing now. So the free plans are real ones. What none of them include is the decision about which page to write.

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    Is the Keyword Tool Worth It?

    Thirty dollars a month. That is the entry price for most paid keyword tools. Agency tiers climb past four hundred from there. A lot of small business owners stall right there. Free tools exist. Google hands one out already. Why pay?

    The real answer depends entirely on what gets done with the data afterward. A subscription sitting unused burns cash either way. One driving actual content decisions earns its keep fast.

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    What Is the Difference Between Organic and Inorganic Keywords?

    Organic keywords earn their position. Inorganic keywords get bought. That answer is correct, and it takes four seconds to deliver.

    It is also written out already. Cost per click against cost in months, what a paid position holds between searches, why one of them compounds. Our SEO blog covers all of that. None of it gets repeated here.

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    What Does an SEO Team Do?

    An SEO team does roughly what you would expect. One person keeps the website fast and reachable. Another writes. A third works on links. Somebody else reads the numbers at the end of the month. That answer is accurate, and other pages here set out each role properly, so none of it gets repeated.

    What the list never explains is why the team has that shape at all. And that shape is not neutral. It decides things, and it decides them long before anybody opens a plan. The calendar does it too, and that is the trouble with running SEO in two-week sprints.

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    What to Expect From a Web Design Company’s SEO

    A file. That is what the SEO line on a web design quote actually buys.

    Nothing wrong with the file, either. Properly written title tags. Headings in sensible order. Images compressed down. A sitemap that submits without throwing errors. Real work, and it has to happen sometime.

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