Greg Ichshenko

Calgary SEO expert and digital marketing specialist,
developing advertising strategies for businesses of all sizes

(403) 308-5949

greg@to-the-top.ca
1509 14 Ave SW, Calgary,
AB T3C 0W4

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    How to Clear Google Ad Data

    Open Audience Manager. Find the segment. Remove it.

    That clears real data. Almost nothing else inside Google Ads does.

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    How to Optimize a Landing Page for Google Ads

    The standard answer is a checklist. Match the page to the ad. One call to action, visible before anybody scrolls. Cut the form fields back. Load quickly on a phone. Every item is right. The SEO guides here cover the list, so none of it gets repeated. Whether the ad should point at your website or somewhere of its own is settled elsewhere.

    This one is about something the checklist never mentions. What kind of object a landing page is, inside a Google Ads campaign.

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    How to Do SEO for Gemini

    Clients started asking this one about a year ago. Usually it arrives as a budget line. What do we spend on Gemini optimization?

    The question has a hole in it. Gemini is a model. Models do not crawl the web. They hold no index of their own. Something else decides which pages get quoted. That something is where your money does anything at all.

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    How to See What SEO a Company Is Using

    Open their site. Right-click and view the page source. Search that code for the word yoast, then for rankmath, then for aioseo. You have an answer inside a minute.

    That is the literal reply to the question. It is also close to useless.

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    How Do SEO Optimization Agencies Compare for Content Planning?

    They compare badly. Three proposals arrive with three content plans inside, and the documents turn out to be nearly the same document.

    So the difference sits somewhere the plan never prints. Not in the topics. In how much of the content planning depends on you answering an email in March.

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    Does Yoast SEO Work With Elementor?

    Yes. Both plugins run together on a great many WordPress sites, every day, without drama.

    The interesting part hides inside the word “work.” Those two barely touch each other. Elementor builds the body of your page. Yoast writes the part of the document nobody ever sees. They meet at one seam only.

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    How to Use Reddit for SEO

    Reddit hands out no link value. Those links carry a nofollow attribute. What it hands over instead is referral traffic. Some brand visibility as well. Now and then a writer finds your page through a thread, then links to it from their own site.

    All of that is real. It also gets covered properly elsewhere on this site, so none of it gets repeated here.

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    How to Use Keyword Mapping for a Content Calendar

    Open the keyword map. Every column on it answers something, except the one you came for.

    Primary keyword. Secondary terms. Intent. Page type. Target URL. Nowhere on that sheet does it say what gets written in March. A keyword map is a set of rows. Your content calendar is a sequence of them. Turning the first into the second comes down to one decision about order. Most people make that decision with the wrong column.

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    Does an RSS Feed Help SEO?

    Barely. Then hardly at all in the way the question expects.

    Google finds your pages through links and your sitemap. An RSS feed adds almost nothing to that. Where it does help, it is doing the sitemap’s job, not its own. Indexing gets covered properly elsewhere on this site. So does the duplicate content worry around syndicating your posts. Neither gets repeated here.

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    How Review Platforms Support SEO

    They support it, and the mechanics are settled. Reviews carry weight in local results. Count and recency both matter there. A profile on a large platform confirms your name and address. That is a local SEO question, answered properly elsewhere on this site. Some of those profiles rank for your business name.

    All of that is true. None of it gets repeated here, since the pages that own it cover it better than a second telling would.

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