Greg Ichshenko

Calgary SEO expert and digital marketing specialist,
developing advertising strategies for businesses of all sizes

(403) 308-5949

greg@to-the-top.ca
1509 14 Ave SW, Calgary,
AB T3C 0W4

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    How to Change Max CPC in Google Ads

    Open the keywords table in Google Ads. Find the max CPC column. Click the number, type a new one, save it.

    That is the whole procedure. You already tried it.

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    What Is Meant by Session in SEO?

    A session is one visit to your website, counted by your analytics software. That is the definition. The whole difficulty sits inside the word counted.

    A visit is something a person does. Meanwhile a session is something a machine decides. Those are not the same event, and the space between them is where most of the confusion about traffic lives.

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    What Is PPC in Real Estate?

    PPC means pay-per-click. You write an ad. It appears above the search results. Then Google charges you each time somebody clicks it. Nothing about that definition changes for real estate. The auction runs the way it runs for a plumber. So does the bidding, and so does the budget.

    Those mechanics are covered properly elsewhere on this site. Meanwhile this page is about the one thing real estate does that almost no other trade does. This site also carries a definition of manufacturing PPC, where the auction runs on different terms.

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    Can International SEO Efforts Be Enhanced With Rapid URL Indexer?

    Yes, narrowly. A rapid URL indexer takes a list of addresses and works at getting them noticed sooner than plain waiting would. On a locale folder that went live yesterday, that is worth something real.

    Then the enhancement stops. It stops a long way short of the failure most international sites are actually having. So this page spends almost no time on submission mechanics.

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    What Is Spam Score in SEO?

    A spam score is a number a handful of SEO tools put beside a website. It is meant to say how likely that site is to be the sort of thing a search engine acts against. Moz publishes the best known one.

    Where the thresholds sit, whether Google reads any of it, how the false positives pile up on perfectly ordinary sites. All of that is answered elsewhere on this site, and the short version on Google is no.

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    Why SEO Is Actually About Content Marketing

    Yes. Mostly. It is also the least useful true thing anybody says about this work.

    Mining is about rock. Now go find some.

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    Does Trustpilot Help SEO?

    Not in the place the question is pointing.

    Trustpilot produces one thing that search engines can display. A star rating. Follow that star, and the whole answer turns up on its own. It lands somewhere, and the somewhere is not your organic listing.

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    What Is Googlebot in SEO?

    Googlebot is the program Google uses to download pages from your website. It asks your server for a URL. Your server hands back the file. That is the whole transaction. Nobody is watching. Nothing gets judged while it happens.

    Then the confusion starts. Owners talk about Googlebot the way they would talk about a reviewer. Googlebot liked the rewrite. Something upset Googlebot after the redesign. Neither sentence describes anything the crawler does. Sorting out its actual job turns out to be useful, because it shortens the list of problems Googlebot could possibly be causing.

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    How to Find a Keyword Gap and Steal Traffic Your Competitors Already Earned

    A keyword gap is any term a competitor ranks for that a site doesn’t. Simple concept. Genuinely useful once actually mapped out properly.

    Competitors already proved demand exists for these terms. That’s the whole appeal, no guessing required.

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    How to Measure Keyword Performance

    Open Search Console. Read the impressions and the clicks. Note the click-through rate, then the average position. Watch it across months rather than weeks. Then set conversions beside it, so you learn which words brought money.

    That is the method. It works. This site covers the setup elsewhere, so none gets repeated here.

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