What Questions to Ask a Local SEO Company
Most bad SEO hires happen before any contract is signed. The agency sounds confident. Their pitch deck looks sharp. The questions never got asked. Knowing which questions to ask is how you tell the difference before you are already committed. What bad answers look like matters just as much.
What Counts as a Conversion on Google Ads?
We see this in almost every account we audit. Numbers look fine in the conversion column. The client is satisfied. But a closer look shows the account counting cart abandons, page reloads, or video plays. None of those are actual sales or leads.
Knowing what counts as a conversion on Google Ads starts here. There is no automatic default built into conversion tracking. You define the conversion actions. Google measures those specific things.
How to Do a PPC Campaign From Setup to First Real Results
Structure built before the first dollar gets spent is what makes or breaks a PPC campaign. Budget wastes fast on rushed setup. Problems get caught before they cost real money with a methodical, step-by-step approach instead.
Six core steps cover the process. The whole campaign suffers if even one gets skipped.
Does Responding to Reviews Help SEO?
Clients ask this often. Usually after accumulating 40 Google reviews and responding to none of them.
Responding to reviews does help. As a search engine optimization company, we see it most clearly in local SEO. The effect is not dramatic in the short term. It compounds over months, the same way most genuine SEO signals do.
What SEO Company Is Affiliated With Google?
No SEO company is affiliated with Google for organic search rankings, and no company can buy or earn that kind of relationship. The tie people usually have in mind is the Google Partners program, which belongs to Google Ads. It recognizes agencies that manage paid advertising well and spend enough on it, and it says nothing about how anyone does SEO. Google’s own rules for the Partner badge go further, because they forbid agencies from using it to imply an affiliation with Google at all. The rest of this page explains what the badge does measure, what Google says about “special relationship” claims, and how to check any claim you hear in a sales call.
What Is RankBrain in SEO?
RankBrain is a machine learning system Google added to search in 2015. Its job is to work out what an unfamiliar query means. So a query nobody has typed before still gets understood.
That is the definition, and this site covers it elsewhere, alongside the other named updates. None of it gets repeated here. Nor does the second half, where somebody explains how to optimize for RankBrain. Write for humans. Cover the topic properly. Earn the click. All of it is decent advice about SEO in general, and not one line of it is about RankBrain.
How JavaScript Causes SEO Problems (and How to Spot Them)
JavaScript SEO problems show up on client sites more than almost any other technical issue this year. One Calgary client moved their site to React last spring. Rankings dropped within three weeks, half the blog gone from search results entirely.
Nothing wrong with the content itself. Google’s crawler just couldn’t read it the way the old HTML version worked. Google is the search engine most sites optimize for, but any search engine with a similar processing queue hits the same wall.
How Can SEO Increase Web Traffic in Practical Terms
Real clicks get driven by rankings. Traffic to an actual website follows from those clicks in turn. SEO works by moving a site up the results for terms people actually search, capturing visitors who would otherwise never find it.
No ongoing paid spend required for each individual click received, unlike advertising. That’s the fundamental mechanism behind the traffic gain.
How to Delete a Google Ad Account
There is no delete button. Google built a cancel button instead. Most people asking how to delete a Google Ad account really want two things. Ads that stop serving. Billing that stops arriving.
SEO Company To-The-TOP! has closed and reopened plenty of these since 2007. The cancellation itself takes about four minutes. Cleanup around it takes considerably longer. A dead account leaves tracking code sitting in your website. Linked properties keep pointing at it afterwards.
How to Perform Effective Automotive SEO
Most dealership websites lose customers before a phone ever rings. A shopper searches “used trucks near me.” Three listings show up. The dealership isn’t one of them. That’s the entire problem automotive SEO exists to fix.
Effective automotive SEO is not one trick. A clean Google Business Profile. Inventory pages that actually describe the vehicle. Reviews that keep coming in. A site that loads fast on a phone in a parking lot with two bars of signal. None of it is glamorous. All of it compounds.