Greg Ichshenko

Calgary SEO expert and digital marketing specialist,
developing advertising strategies for businesses of all sizes

(403) 308-5949

greg@to-the-top.ca
1509 14 Ave SW, Calgary,
AB T3C 0W4

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    Why You Need an SEO Agency Now

    Waiting one more quarter feels safe. It rarely is. Search results keep shifting under every Calgary business that treats SEO as a someday project. A competitor books the client. That gap widens every month nobody closes it.

    SEO Company To-The-TOP! has watched this pattern play out since 2007. Businesses that delay almost always pay more later to catch up. Timing matters more than most owners assume walking in.

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    Do Facebook Reviews Help SEO?

    No. Not in any way that shows up in a rank tracker.

    Still, the question hides something worth having. Every Facebook recommendation is a receipt from a sale that skipped Google entirely. Read enough of them and you learn which words your customers use for the thing you sell. That part is genuinely useful.

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    What Is ASO in Marketing and SEO?

    ASO stands for app store optimization. Somebody is working to get an app found inside an app store, the way SEO gets a website found in Google. That is the whole definition.

    The acronym does not explain itself. It mostly turns up on an agency service list, sitting between SEO and PPC like a third thing you might be missing. How to research keywords for an app listing is answered elsewhere on this site. Where to find them. How to weigh them. Where they go. None of that gets repeated here.

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    How to Use Generative AI for SEO

    A prompt returned nine hundred words of usable draft in under a minute. Checking that draft ate the rest of the afternoon.

    That trade is the entire subject. Generation got fast. Verification never did. Every practical question about generative AI for SEO folds back into the gap between those two speeds.

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    How Can I Stay Up-to-Date With the Latest SEO Trends?

    You want a routine. Something weekly. A feed to open on Tuesday that leaves you current by Friday.

    Which sources to use is a separate question, answered elsewhere on this site. This page asks what the routine buys you.

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    Does Lazy Loading Affect SEO?

    Yes. Mostly for the better, too.

    The standard advice is sound. Use the attribute built into the browser rather than a script. Leave the top of the page alone, since the first picture somebody sees should never wait. Then keep your main content out of it entirely.

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    How to Use AI for Your Law Firm’s SEO

    Open a chat window. Ask it how long somebody has to file a personal injury claim.

    Then count the sentences that land before the word Alberta does.

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    Can You Run Google Ads Without a Google Business Profile?

    Yes. Nothing in the Google Ads account asks for one.

    You can open Google Ads this afternoon. Put a card on the account. By evening a campaign is running against Calgary searches, with no Business Profile anywhere. Nobody checks. So the permission question is settled in a sentence, and it was the wrong question.

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    How to Use Geographic Targeting in PPC Campaigns

    You drew a circle around your shop. Google drew a different one.

    Both circles are real. Only one of them decides who sees your ad. The gap between them is where geographic targeting money quietly disappears. Hardly anyone goes looking. That map in the interface looks far too convincing.

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    How to Increase Your SEO Traffic in 30 Days

    Thirty days is the window everybody asks for. That number comes from somewhere sensible. Budgets run monthly. Reports do too.

    Then the plan meets a problem nobody mentions in the pitch. The month you work is not the month you measure. Those two months overlap. They do not match.

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