Greg Ichshenko

Calgary SEO expert and digital marketing specialist,
developing advertising strategies for businesses of all sizes

(403) 308-5949

greg@to-the-top.ca
1509 14 Ave SW, Calgary,
AB T3C 0W4

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    What Are the Best SEO Content Editors?

    Surfer. Clearscope. Frase. MarketMuse. Then the built-in ones, like the scoring panel inside a WordPress plugin or the writing assistant bundled with a big suite.

    That is the list. Every roundup of the best SEO content editors runs those same names past you, in roughly the same order.

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    How to Set Performance Expectations With an SEO Consultant

    Three months in. Rankings barely moved on the pages that mattered most. The client called ready to cancel. Nothing was actually wrong with the campaign. The expectation was wrong from day one.

    That gap shows up constantly. Business owners hire an SEO consultant expecting a curve that goes up every single week. Real search performance does not move that way, and nobody explained that before the contract got signed.

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    What SEO Newsletters and Websites Do You Recommend I Follow

    You want names. The useful answer is a number.

    That number is smaller than whatever you follow now. The owners who ask us this already read too much. Not too little.

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    How Many Meta Keywords for SEO? The Straight Answer

    New client calls follow patterns. Meta keywords questions come up within the first fifteen minutes of almost every onboarding. Usually it sounds like this: “How many meta keywords should I be using?” Reasonable thing to ask. The answer depends heavily on which search engine you care about.

    For Google: zero.

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    How to Protect Your Website from Negative SEO

    A client called SEO Company To-The-TOP! last month convinced a rival had sabotaged her rankings overnight. Traffic had dropped hard. Nothing on her end had changed. That is usually the first question anyone asks once negative SEO enters the conversation. Is this actually happening, or is something else going on. Both answers turn out to matter equally.

    Real negative SEO attacks do happen. They are rarer than forum chatter suggests. Most ranking drops trace back to something far more ordinary. Working out which one applies comes first, before any defensive move gets made.

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    How to Find Long Tail Keywords: The Research Methods That Work

    Most of the search traffic that converts comes from queries nobody predicted. An accounting firm in Calgary starts ranking for “bookkeeper for independent contractors Edmonton.” Never targeted. Never optimized. Just earned because a related page existed and the intent matched. That is a long tail keyword delivering a real client. Three to five words, specific intent, thin competition, and a searcher already at the decision point.

    Finding these deliberately, before a competitor does, is what any SEO expert Calgary businesses hire does before writing a single page. The process is not complicated, but it requires more than typing guesses into a keyword tool.

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    How to Get Your Google Ad at the Top of the Page

    Raise your bid. Sharpen your ad quality so you win more auctions without paying more. Then switch to a bidding strategy aimed at the top of page slot rather than at clicks. Every one of those levers works.

    All three are written out properly elsewhere on this site. So this page will not explain them again. It is about a different word in your question. Not top. Nor page. The word is get.

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    How to Change Keyword Match Type in Google Ads

    The Change Itself Takes Under a Minute

    The Change Itself Takes Under a Minute

    Open the keyword. Edit the punctuation around it. Save.

    That is the whole job. Broad match is the bare words. Phrase match wraps those same words in quotation marks. Exact match puts square brackets around them. Nothing gets rebuilt. No campaign starts over, and nobody has to delete an ad group and begin again.

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    Why Are Keywords Important?

    A Calgary contractor put the question to me on a call last month, half ready to quit caring about them: why are keywords important if Google can supposedly read anything now? Fair ask. Here is what I told him. Keywords are important because they remain the bridge between what a person types and what you publish. Skip that bridge and you are writing into a void.

    I have run SEO Company To-The-TOP! on my own since 2007. Nineteen years watching the same split. Companies that think about their search terms get found. Plenty of sharp content sits unseen because nobody chose the words for it.

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    How to Boost Video SEO

    Boost it where? The question sounds pedantic. It decides everything you do next.

    Your video sits in two rank orders at once. YouTube keeps one. Google keeps the other. Same file, two different judges. They do not want the same things from you.

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