Greg Ichshenko

Calgary SEO expert and digital marketing specialist,
developing advertising strategies for businesses of all sizes

(403) 308-5949

greg@to-the-top.ca
1509 14 Ave SW, Calgary,
AB T3C 0W4

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    How to Use SEO Tools for Excel on a List No Crawler Can Reach

    Download the add-in. Install it, then reopen Excel. A batch of new worksheet functions arrives alongside your usual ones. Type =HtmlTitle(A2) beside a URL and press Enter. The title tag of that page lands in the cell.

    That is the mechanics, answered in about four minutes. The harder question is what belongs in column A.

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    How to Perform an SEO Content Audit

    An SEO content audit lists every page on your website. Then it pulls the numbers for each one. Something gets decided about every row.

    That is the method. It is a sound one. Which pages to pull. What to measure. How often to run it. None of that gets repeated here.

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    How to Prevent PPC Click Fraud When Prevention Is the Wrong Word

    Eleven clicks on one ad last Tuesday afternoon. No calls. Nothing in the form log. Your gut says competitor.

    Maybe it was. Here is the part that gets skipped in almost every guide about how to prevent PPC click fraud. You cannot prevent those clicks. Nobody can. No ad platform sells a setting that stops a person from opening your ad and closing the tab.

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    How CMS Migration Impacts SEO

    Every CMS migration ends with a number. Four hundred and twelve posts in the old system. Same four hundred and twelve in the new one. Everybody signs off on that number. Then organic traffic slides for six weeks and nobody can name a cause, because the obvious checks all came back clean.

    That count was never the thing worth checking.

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    Do Sitemaps Help SEO Rankings?

    No. Every site you are trying to outrank already has one.

    Most answers to this stop at a distinction. Discovery, not ranking. That much is true, and other pages here cover it properly. Still, it leaves the question half finished. Ranking is a comparison, and nobody compares you to a file.

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    How Fast Is Black Hat SEO?

    Days to weeks for the ranking. That is the number people came for. Roughly right, too, for the half it describes.

    Meanwhile everything that happens afterwards is covered properly elsewhere on this site. The tactics. Penalties as well. The collapse, then the long work of recovering from one. Every one of those has a page here already, so none of it gets repeated.

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    Does Not Having WWW Affect SEO?

    No. Right up until the version you dropped stops answering.

    That reads like a dodge. It is not. Two completely different setups both get described as not having www, and only one of them is safe. Most owners have never checked which one their own website is running.

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    How to Choose a GEO Agency (and What They Actually Do)

    A call comes in most weeks now. Someone found a “GEO agency” through a LinkedIn post. Got a proposal heavy on AI language. Wants a second opinion before signing. Fair question. GEO is still new enough that the pitch decks are ahead of the actual track record.

    Nobody has been running generative engine optimization retainers for a decade. The category is maybe two years old. Anyone claiming otherwise is selling something.

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    How to Change Google SEO

    Type that into a search bar and you are picturing a settings page. Somewhere inside Google, a panel with your business on it. A few sliders. Some kind of save button along the bottom.

    No such panel exists. Sounds like a technicality at first. Then it quietly reorganizes most of what people believe about how their edits work.

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    How Many Pages Should a Website Have for SEO?

    There is a real number. Nobody else can hand it to you.

    Most SEO answers arrive as a benchmark. Thirty pages. Fifty. One page per service, plus one for every city you serve. Those numbers get repeated because they sound like planning. They also come from somewhere specific. Mostly from agencies quoting a build, where page count is the billable unit.

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