Greg Ichshenko

Calgary SEO expert and digital marketing specialist,
developing advertising strategies for businesses of all sizes

(403) 308-5949

greg@to-the-top.ca
1509 14 Ave SW, Calgary,
AB T3C 0W4

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    Is Google Sites Good for SEO?

    Yes, a page built on Google Sites can rank. Plenty of them turn up in search results every day.

    That answer settles less than it looks. Which platform ranks best is covered elsewhere, so no feature table follows here. What follows is one question nobody puts to this product. Who at the other end has a reason to care whether your page gets found?

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    How to Drive SEO for CBD Companies

    Export your keyword list. Sort it by search volume. Then read the top twenty rows and mark every query you are actually permitted to answer in writing.

    Most CBD keyword lists turn out to be a symptom list wearing a product name. Sleep trouble. Anxiety. Joint pain. That is where the volume sits. Count what survives the marking pass.

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    What Is GEO? A Plain-English Guide to Generative Engine Optimization

    GEO optimization. Two words showing up in Calgary business owners’ inboxes over the past year. Usually attached to a warning that SEO is dying.

    It isn’t dying. Generative engine optimization is the practice of getting a brand named inside an AI-generated answer. Think of what ChatGPT or Google’s AI Overview writes back to a searcher. Not just ranking a page in the list below that answer. Getting quoted inside it.

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    How to Use Virtual Assistants for SEO Tasks

    Yes, a virtual assistant can do SEO work. Plenty of it.

    The usual answer arrives as a list. Directory submissions. Image alt text. Rank checks on a Monday. Every such list is roughly right, so this page skips one. What they leave out is the rule underneath. It decides which SEO tasks survive being handed to somebody else. That rule ignores how hard the task is.

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    How to Attribute Pipeline Growth to SEO

    Stamp the source onto the record the day it opens. That one habit settles more SEO attribution arguments than any dashboard you could buy.

    Most teams work the other way round. They wait for a deal to close, then go digging backwards through analytics for the first organic session. By then the session is gone.

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    How to Do PPC Advertising as a Manufacturing Company

    A fabricator switches on Google Ads. Clicks arrive within the hour. So do the quote requests.

    Somebody has to price every one of them. That somebody is usually your best estimator. Three hours on a drawing package. A supplier call about material. Then a number goes out. Nothing comes back. The enquiry came from a hobbyist who wanted one part made.

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    Does SEO Work for Small Real Estate Markets?

    Yes. Just not on anybody who already lives there.

    That is the piece small-market agents get backwards. Search does very little inside a town where everyone has known your name since 2011. It does nearly all of its work on people who have never set foot in the place.

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    How to Do Document Sharing in SEO

    Somebody uploads the company brochure to Scribd. Two months pass. Nothing in the rankings moves an inch.

    That is the usual result. So the question worth asking is narrower than the one people type. Not how you upload a file. Where the value goes once you have.

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    How Do I Fix Google Analytics Not Set Keyword? Read the Field Name First

    A client forwarded a screenshot in the spring. One column, hundreds of rows, every row reading (not set) where a keyword belonged. The question underneath was fair enough. Which setting turns this back on?

    None of them. No switch exists anywhere in the product. Something more useful is happening in that column. It takes about a minute to see.

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    Are Accordions Bad for SEO?

    The Short Answer, and What This Page Hands Away

    No. Words inside an accordion get indexed the same as words in the open. Google has been clear for years. Then mobile-first indexing settled the rest, since a phone hides most of any page behind a scroll.

    So the technical half is finished. Whether collapsed text gets discounted. Tabs, and whether they differ. How to build one without a script. None of that gets repeated here.

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