How to Do Document Sharing in SEO
Somebody uploads the company brochure to Scribd. Two months pass. Nothing in the rankings moves an inch.
That is the usual result. So the question worth asking is narrower than the one people type. Not how you upload a file. Where the value goes once you have.
How to Stay Updated on SEO Algorithm Changes
Read the source before anybody’s commentary. Bookmark two places. Prune the rest. That is the standard answer, and a sound one. Which sources, and how many, is a question for another page.
So this page is about the other word in the query. Updated.
What Is Brand Bidding in PPC?
A client phoned last spring, annoyed. Somebody else’s ad was sitting on top of his own company name. He wanted to know what it would cost to shove that ad off the page.
Brand bidding usually starts with exactly that phone call. Nobody plans it. You search yourself one Tuesday. Something you did not expect turns up. Then paid search on your own name lands on the agenda.
How to Do PPC Advertising as a Manufacturing Company
A fabricator switches on Google Ads. Clicks arrive within the hour. So do the quote requests.
Somebody has to price every one of them. That somebody is usually your best estimator. Three hours on a drawing package. A supplier call about material. Then a number goes out. Nothing comes back. The enquiry came from a hobbyist who wanted one part made.
What Is AEO vs SEO? The Difference Between Ranking and Getting Chosen as the Answer
AEO stands for answer engine optimisation. SEO is search engine optimisation. Same alphabet soup, different job entirely.
SEO gets your page ranked in Google’s results. AEO gets your content selected as the direct answer at the top. Featured snippets, AI Overviews, voice results, zero-click summaries. That gap between those two outcomes is growing. Worth understanding now, not later.
How to Do an SEO Migration
You move a website. Search engines have to find it again.
That is the mechanic. Nobody calls us about the moving, though. They call about the drop that came after it.
How Reviews Affect SEO Rankings for E-Commerce
Stars. That is usually what the question is really about.
Somebody spotted a competitor’s listing carrying a gold row of them. They want the same row. Fair enough. Yet the stars turn out to be the half of this that already has an answer.
How to Find SEO Competitors and Why the Obvious Ones Are Often Wrong
Your SEO competitors are not necessarily your business competitors. That distinction trips up almost every business owner starting a competitive analysis. A local plumber’s real-world rival might not even show up in the top ten results for the plumber’s target keywords.
SEO competitors are whoever actually ranks for the terms that matter. Nothing more, nothing less.
What Is Disavow in SEO?
Somebody bought links for your site in 2019. Maybe an agency did it without telling anyone. Disavow is how you ask Google to ignore them.
It lives inside Google Search Console. You upload a plain text file listing the backlinks you want discounted. Google then treats those links roughly the way it treats a nofollow link.
How to Participate in a Publication for SEO
You find a publication your customers already read. Then you offer it something the staff cannot write without you. Somebody there says yes. Your name runs above the piece, and a link points home.
That is the mechanical answer to how you participate in a publication. Pitching is its own craft. Our guest posting article covers that part properly, so nothing below repeats it.