Greg Ichshenko

Calgary SEO expert and digital marketing specialist,
developing advertising strategies for businesses of all sizes

(403) 308-5949

greg@to-the-top.ca
1509 14 Ave SW, Calgary,
AB T3C 0W4

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    How to Use SEO Tools for Excel on a List No Crawler Can Reach

    Download the add-in. Install it, then reopen Excel. A batch of new worksheet functions arrives alongside your usual ones. Type =HtmlTitle(A2) beside a URL and press Enter. The title tag of that page lands in the cell.

    That is the mechanics, answered in about four minutes. The harder question is what belongs in column A.

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    What Is SEO in HubSpot? A CRM With an Opinion About Search

    Two Questions Are Hiding in That Search

    Type “what is SEO HubSpot” into a search box and you are asking one of two things. Sometimes both at once.

    One is a plain definition. HubSpot publishes an enormous amount about search. Its blog ranks for the beginner questions, so the brand name gets stuck to the concept by accident.

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    What Is an H1 Tag in SEO?

    Main heading on a page. That is the H1 tag. One per page is the convention. Whatever goes inside signals the primary topic. Crawled early. Visitors read it first. Both also check whether the page is what they expected.

    Not a confirmed ranking factor, not the way backlinks are. Still worth getting right. Pages without one can rank. Clear, relevant H1 tag makes that query matching faster for Google.

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    What’s the Best AI SEO Agency for Prompt-Optimized LLM Content?

    No AI SEO agency has proven it can reliably get a client cited inside an LLM answer on demand. That is the straight starting point. Anyone claiming a guaranteed citation rate in ChatGPT or Perplexity is selling a number nobody can actually verify yet.

    Prompt-optimized LLM content is a real discipline, though. It just does not have a settled leaderboard of agencies who do it best. What exists instead is a set of testable practices. There is also a way to check whether any agency claiming this skill actually applies them.

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    Is SEO a Marketing Channel?

    Yes. Put it on the report, the budget, the org chart. Organic search is one of the ways customers arrive at a business, so it earns a line beside the others. Nobody is being sloppy.

    Where SEO sits inside digital marketing is settled elsewhere, as is whether it counts as performance marketing.

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    What Is GSA in SEO?

    The gig promises ten thousand backlinks by Friday. Twelve dollars. Somewhere in the description the seller mentions GSA, once, with no explanation attached.

    GSA in SEO almost always means GSA Search Engine Ranker, desktop software that posts links to thousands of sites automatically.

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    Do I Have a Google Ads Account? How to Check

    We field this question more than you would expect. A business owner is ready to start advertising, and nobody can remember whether one was ever opened. Maybe a former marketing hire built it. Or an agency did, years back, and the login walked out the door when they left.

    Here is the reassuring part. Confirming whether you already have a Google Ads account takes about two minutes, and you do not need anyone’s permission to look.

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    Does Website Traffic Affect SEO?

    No. Not the way the question hopes. The visitors you can send yourself change your rankings by nothing on their own. Those that might change something, you cannot send. That is the whole answer. The rest is why.

    You have read that traffic and rankings are correlated, never causal. True, and not the useful part. What matters is which way the arrow points, and a plain test settles it. Almost nobody runs the test on their own website.

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    How to Find Keywords in Google Analytics (Plus What to Do With Them)

    Every few months, somewhere in our Calgary SEO work, a client asks why their Google Analytics shows organic visits but no keywords. Short answer: Google stopped sending that information in 2013. It moved somewhere else.

    The Queries platform is where actual search term information lives. GA4 connects to it and adds engagement context, making the combined view more useful. Here is how both platforms work together.

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    When SEO Started and How It Evolved Into What It Is Today

    SEO started around 1997, roughly. Right after search engines got commercially useful enough to matter. Webmasters noticed something simple back then. Rank higher, get more visitors. The practice of deliberately shaping a page to rank better followed almost immediately.

    No single founding moment exists. A gradual response, more than anything, to how early search engines actually worked.

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