Best Keywords Selection – Getting to the Top of Google.
Effectively designing each web page and marketing your site is what will separate you from probably 99% of all other self-styled “webmasters.” Why? Because, very simply, they don’t have any idea what to do or how important website promotion is while you, in only a few minutes, will know exactly how to get started getting to the top of Google through this straightforward keywords tutorial.
Did you know that there are, literally, trillions of web pages on the Net? Hundreds of millions of websites. Most online pages get little commercial traffic while only a small minority of net pages get large volumes of traffic. (more…)
Choosing The Right Domain Name
The name you call your website on the Internet is important. Choosing the right domain name will give your business every chance of success. Read the recommendations here before committing to your domain name.
Why SEO Backlinks Don’t Work
Having a ton of backlinks pointing to your site, regardless of their page rank, simply does not count the way it used to.
Put simply, the days of climbing the ranks in Google by buying backlinks are over and done with.
Even with backlinks from the highest page ranks, your link profile is no longer the deciding factor when it comes to ranking on Google.
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The 10 Secrets of On-Page Optimization
Google’s Penguin algorithm has changed the way to win at on-page optimization.
Keyword stuffing, over optimization and spam backlink campaigns, is a thing of the past.
Simply put, there are ten secret points to pay attention to if you are looking to achieve perfect on-page optimization. You can even use this post to see that I optimized this page, using all ten secrets, for the keyword on-page optimization. (more…)
How to Create a Successful Link Building Campaign
A link building campaign is a planned, time-boxed effort to earn links from other websites to specific pages on your site, with a goal you can measure at the end. A successful one follows a clear order: choose the pages that need links and why, make sure those pages deserve to be cited, build a list of relevant sites, contact real people with a reason to link, then track every reply and measure what changed. This guide walks through each stage for a small or mid-sized business. If you want the background first, start with what link building is and how Google treats links.
WARNING! You Can’t Buy SEO!
Lots of people that I speak to think they can just buy SEO services one time – that SEO Company To-The-TOP! can optimize their site once and then leave it alone.
They think our search engine optimization work is a set-it-and-forget-it type of operation and want just to go out and buy SEO services one time.
I hate to tell them the truth:
It is not! (more…)
Frequently Asked Questions of SEO
To-The-TOP: SEO can be complicated and confusing, so here is some additional information to better serve you.
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How Important Are Conversion Rates
How important are conversion rates, you wonder? In a word? Extremely.
What Are Conversion Rates?
Conversion rates are measurements of the percentage of a website’s visitors that take the desired action.
Here is an example:
Your goal is to sell an eBook, and 10 people visit your site in a day.
2 of those 10 visitors buy the eBook, as desired.
Your conversion rate for that day is 20% because 20% of your visitors ‘converted’ into customers.
Working Hard To Write Quality Content
I may not know you personally, but I can tell you this about yourself: you can write quality content.
I am going to give you as much meat as possible in this post because it is such a central component to the quality of your website.
However, since it is such a central component to the success of your site, you will find more about this topic in most of our other posts!
Three Reasons Why You Do not Need SEO
I talk to business owners on a daily basis, and so many of them want me to tell them – “You do not need SEO.”
It seems like everyone has heard of SEO nowadays, so as a Calgary SEO agency I am no longer explaining what SEO is. That is great news.
However, so many of them want to be convinced that they do not need SEO.
Believe it or not, I tell them it is true. For some businesses, you do not need SEO!