Greg Ichshenko

Calgary SEO expert and digital marketing specialist,
developing advertising strategies for businesses of all sizes

(403) 308-5949

greg@to-the-top.ca
1509 14 Ave SW, Calgary,
AB T3C 0W4

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    How to Duplicate a Campaign in Google Ads

    Duplicating a campaign in Google Ads copies the full campaign structure — ad groups, keywords, ads, and settings — into a new paused campaign. The copy starts with no historical data, no spend, and a status of “Paused” until you activate it. It is the fastest way to create a second campaign based on a configuration that is already working, without rebuilding every ad group and keyword list from scratch.

    Two paths exist: the Google Ads web interface for quick copies, and Google Ads Editor for bulk operations across multiple campaigns or accounts.

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    How to Compare SEO Proposals for Personal Injury Law Firms

    Two proposals arrive. Both look thorough. Each names your city, then aims at the top of the same searches.

    The standard way through is covered well already. Ask who does the work rather than who sold it. Read the evidence behind any result either one claims. Check how the plan got sequenced, then ask why that order. Watch for anybody promising a position. All of it sound, all of it answered properly on other pages here.

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    How to Use Geographic Targeting in PPC Campaigns

    You drew a circle around your shop. Google drew a different one.

    Both circles are real. Only one of them decides who sees your ad. The gap between them is where geographic targeting money quietly disappears. Hardly anyone goes looking. That map in the interface looks far too convincing.

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    Does Alt Text on Instagram Help SEO?

    It helps something. Just not the thing you meant when you typed the word SEO.

    Two Search Bars, and Only One of Them Was the Question

    Somebody typing this question owns a website. That is the whole context. They post on Instagram. Alt text goes onto the images. Then they want to know whether the effort moves a position in Google.

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    How to Link Your Google Business Profile to Google Ads

    Most accounts that come under our Google Ads management arrive with the GBP never connected to Google Ads. The setup takes under five minutes. Left unlinked, your ads run without the location asset attached.

    Linking your GBP turns your business address into a location asset Google can attach directly to the ad. Customers see your address beneath the headline. Directions clicks count as conversions. That data feeds back into campaign optimization.

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    How Can a Podcast Increase SEO?

    A podcast can increase your SEO. Just never the way the question quietly assumes. The audio itself does none of the work.

    Ask around and you get a checklist. Transcribe every episode. Publish show notes. Guest on other people’s shows. Turn each recording into blog content. All of it works. Every item is covered well enough elsewhere. Yet none of it is the thing worth understanding first.

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    Which Free SEO Plugin Has the Most Tools?

    Rank Math, by the way these things get counted. It publishes a modules screen. Every feature sits there as its own labelled switch, so the total reads off cleanly.

    Then the number stops helping. A tool count measures what a plugin is willing to give away. It says nothing about how many of those switches will still be on a year from now.

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    What Is Keyword Bidding? A Practical Guide for Google Ads

    Every campaign starts with the same question the moment you have us manage your Google Ads. “Why isn’t my placement showing?” The answer is usually keyword bidding. Bid amounts too low. A relevance score not pulling its weight. Daily spend draining on the wrong terms.

    Keyword bidding is how advertisers compete for placement in paid search results. Each business sets a maximum amount they will pay per visit from a specific search phrase. The platform then weighs that amount alongside their relevance rating. Together, both numbers determine placement visibility and the actual per-visit cost.

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    What Are SEO Hashtags?

    Nothing on your website. That is the short answer. People find it disappointing.

    A hashtag files a post into a list. It never ranks a page. Google runs no such list for your site, so there is no field to fill in and no setting to switch on.

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    How Often Should You Blog for SEO?

    One kickoff call last month opened with this exact question. Wanted one number. Two posts a week, one post a month, something else nobody had told him. No single number answers it everywhere. Weekly beats monthly for most sites. Monthly still beats six months of silence.

    Volume loses to consistency, tested against real Calgary sites over and over. Ten posts in one burst, then half a year of nothing. That pattern loses every time to a slower, steady pace. It shows up constantly with businesses starting a content plan from scratch.

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