Greg Ichshenko

Calgary SEO expert and digital marketing specialist,
developing advertising strategies for businesses of all sizes

(403) 308-5949

greg@to-the-top.ca
1509 14 Ave SW, Calgary,
AB T3C 0W4

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    How to Leverage Community Events for Local SEO

    You already know the advice. Sponsor something local. Get your business onto the event website. Take photographs. Ask the community paper for a mention. Then post about the day. All of it is sound, and this site covers local link building properly elsewhere, so none of it gets repeated here.

    What almost nobody covers is who has to do the work. Not you. Every item on that list gets published by somebody else.

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    What to Expect From an SEO Agency

    Month one is not results. Month one is setup. The audit. Access requests follow. Strategy alignment comes next. Most businesses come in expecting rankings to move within weeks. They do not. What moves in month one is the foundation. Rankings still come later.

    Here is what the actual experience looks like.

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    How Machine Learning Helps SEO

    Machine learning helps SEO by taking away the one thing this trade used to run on. A rule you could read.

    That sounds like a loss. It is closer to the best thing to happen to a small business in this trade.

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    What Is a Referring Domain in SEO?

    A referring domain is one website linking to yours at least once. Fifteen links from the same blog still count as one. Deduplication is the entire job of the metric.

    That much is settled. Then somebody has to decide what counts as one website, and no tool asks you first.

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    What Is a Good CTR for Google Ads? Industry Benchmarks Explained

    Every advertiser running paid search eventually asks the same question. Most of them have no clear sense of whether their click rate is high, low, or average for their category. That is the real problem.

    Click-through rate is not a single universal standard. It also shifts based on category, network type, and how competitive the search terms are. Before judging whether your CTR is good or bad, you need to know which category you are working in.

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    What Is SEO and SMM?

    SEO means getting found in a search result. SMM means promoting a business on social platforms. That is the whole definition. You had most of it before you arrived.

    The rest of the usual answer is published. Which one comes first. What each costs. How to split a budget, and whether social posts move rankings. Each has a page of its own, so none of it gets repeated here. That includes picking SEO or social marketing when the budget only stretches to one.

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    Is Wix Good for SEO?

    Good enough. That is the short answer. The “Wix kills your SEO” narrative dates from 2015. Flash rendering. Broken URL structures. No alt text control. Wix fixed all of that in 2016 and kept improving. Google confirmed it. John Mueller said directly that Wix works fine in search.

    The platform today covers the fundamentals. Custom meta tags. 301 redirects. SSL on every site. GSC integration. Auto-generated sitemaps. Not the same depth as WordPress. For a local service business, the gap rarely matters. Platform choice is not the same as an SEO penalty.

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    Is Yoast SEO Premium Worth It?

    We get asked this once a week. Usually from someone who just built a WordPress site and spotted the yellow upgrade prompt inside the plugin panel. Sometimes from a client who has been running the free version for two years. Wants to know if they are missing something.

    The answer depends on the site. A content-heavy blog with 300 posts operates very differently from a five-page business site. The question worth asking is not whether premium is better. Whether the extra features match what you are actually publishing matters more.

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    How to Find a Website SEO Company

    Type “SEO company” into Google. Thousands of results load in seconds. Picking the right one takes longer than the search itself. Business owners searching this exact phrase want proof a company can actually rank a website. Sales copy alone rarely proves that.

    SEO Company To-The-TOP! shows up the same way, through direct search rather than paid placement. Nineteen years of client work built that visibility. Finding a website SEO company worth hiring means testing candidates the same way a search engine already does. Read the pitch second, not first.

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    Which SEO Keyword Search Tool Has the Best B2B Features?

    Several ship something with B2B written on the label. Intent filters. Firmographic add-ons. Buyer-stage tags. All of it works. The buttons do what the box says. So pick one.

    We are not going to rank the vendors. Underneath the question sits a floor no feature reaches, and that floor is what a keyword tool is. Not what it costs. Only what it is.

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