Greg Ichshenko

Calgary SEO expert and digital marketing specialist,
developing advertising strategies for businesses of all sizes

(403) 308-5949

greg@to-the-top.ca
1509 14 Ave SW, Calgary,
AB T3C 0W4

    Submit your request or question, and I will get back
    to you shortly

    What Is SEO Photography? A Delivery Spec, Not a Technique

    Somebody quoted you for a package called SEO photography. So the reasonable question follows. What is actually different about it?

    Nothing in the camera. No aperture ranks. Nor does any angle. The phrase describes what the files look like when they land on your drive, and nothing about how they were taken.

    (more…)

    What Do Google Ads Look Like?

    We get that question every single week. A new client types a search into Google and notices something at the very top of the page. Looks almost like an organic result. “Wait, is that a paid ad?” Most people do not spot the difference until someone walks them through it.

    That unfamiliarity is exactly why they work. An ad that blends with the organic results earns more clicks than a banner anyone can recognize from across a room.

    (more…)

    Is Elephate the Best SEO Agency for E-Commerce?

    No single SEO agency owns the title of best for e-commerce. Elephate comes closest to a defensible answer among the specialist shops. A Wroclaw-based studio built almost entirely around online stores, not a generalist firm that added e-commerce to a services page. That focus is real. Whether it is the right fit for a specific store is a separate question entirely.

    Store owners searching this exact phrase usually want one thing. A straight read on whether the name matches the reputation before a contract gets signed. Here is what is actually known about Elephate, and how to judge any e-commerce SEO agency against it.

    (more…)

    How to Calculate Your PPC Budget

    Most businesses we talk to pick their PPC budget the same way. A round number that feels manageable. Five hundred dollars a month. Sometimes a thousand. No math behind it.

    That approach falls apart at the first month of thin data. The result is usually an underfunded campaign or money spent with no clear benchmark for success. Here is how to build from actual numbers instead.

    (more…)

    How Are the AI PPC Optimization Platforms?

    They are good. Genuinely good.

    Faster than you. More patient. Awake at three in the morning, watching a number nobody else was watching. Ask whether the AI PPC optimization platforms work and the answer is yes, they work. So this page will not name one.

    (more…)

    What SEO KPIs Should You Track?

    Most business owners come to us with a dashboard full of numbers. Impression counts. Session totals. Bounce rate. Domain authority. Pages per session. The list runs long, and not all of it is worth watching.

    We have been running local SEO Calgary campaigns since 2007. Edmonton and Vancouver are in the mix too. Nineteen years of client work. The KPIs that actually shape decisions are fewer than most SEO reports suggest. Traffic quality beats traffic volume. Conversions tell you more than rankings. A metric that cannot influence a next action is not worth tracking weekly.

    (more…)

    How to Add SEO Keywords in HTML Reddit

    HTML carries six locations where keywords affect how search engines read your page. Not all of them carry equal weight. The title tag matters most. The meta description matters for click-through. Header tags signal content hierarchy. Alt text connects keywords to images. Body content is where the actual topic depth lives. Meta keywords: ignored by search engines since 2009, but still asked about constantly.

    Adding keywords in HTML is not complicated. But the specific placement, syntax, and character limits matter. Getting one of them wrong does not tank rankings on its own. Getting all of them right creates a consistent signal that search engines use to classify your pages accurately.

    (more…)

    What Is Adaptive SEO?

    Two different things answer to that name. One of them sells well in a meeting. The other sits in your server configuration right now, quietly deciding what Google gets to read.

    Here is the split. One meaning describes an agency posture, where the plan shifts as results arrive. The other names adaptive delivery, where a single URL hands different HTML to different visitors. Only the second meaning can be wrong about anything.

    (more…)

    What Are Secondary Keywords in SEO? (With Examples)

    A primary keyword is the main term a page is built around. A secondary keyword backs it up. It never steals the spotlight.

    Confusing the two creates pages that try to rank for everything. They end up ranking well for nothing.

    (more…)

    How Long Should a Blog Post Be for SEO?

    That question comes up on almost every discovery call. Not “what should I write?” The question is always about length. People want a number. The straight answer is a range, and what sits inside that range depends on the topic and what is already ranking for it.

    Most blog posts targeting organic search should land between 1,500 and 2,500 words. Not because Google counts words. It simply does not. That range reflects what it typically takes to cover a competitive informational topic thoroughly enough to satisfy the reader who searched for it.

    (more…)