Should I Say “About Us” or “About [Company Name]”?
Say both. The question carries one label and your site has three of them.
Most answers pick a side and stop there. Half of them argue the company name puts a brand keyword into a heading. The other half argue that “About Us” is what visitors scan for. Both sides are fighting over a single label that does not exist.
What Is the Best Blog for SEO?
Five or six get named every time. Ask in any forum and the same names come back. Every one of them is good. This page is not going to rank them.
The refusal is not modesty. Rather the word best is doing something odd inside that question. What it hides can cost a business owner a year of reading. So no list here, and no verdict on which SEO blog writes better than which. Whether to read at all is a separate question, answered elsewhere.
How to Do Keyword Research on Reddit
Open a thread. Then scroll straight past the question at the top.
That question is written in the wrong words. Somebody arrived without knowing what the thing is called, so they described it instead.
What Is Intent in SEO?
Intent is the reason a person typed the words they typed. That is the whole definition. Somebody wants something. The keyword is just the sound they made reaching for it.
Search intent usually gets sorted into four buckets. Informational queries. Navigational ones. Commercial and transactional. That sorting is useful. Our keyword research pages cover it well already. So this page skips the list. There is a stranger idea sitting underneath it, and almost nobody says it out loud.
Who Are the Voices of the SEO Industry?
Ask that question anywhere and the same names come back. Danny Sullivan, long the Google Search Liaison. Barry Schwartz, who has published Search Engine Roundtable for years. Rand Fishkin. Aleyda Solis. Underneath those sits a rotating few dozen, and which few dozen depends on which platform you read.
That is the roster. Four lines covers it.
How to Develop a Blog Strategy for Ecommerce SEO
Most blog plans for an ecommerce store open inside a keyword tool. Pull the informational terms. Sort by volume. Hand the top forty to a content calendar and start assigning deadlines.
Something has already happened by then, though. Your store published a few thousand pages on its own. Nobody approved any of them. They are already competing for part of that list.
What to Look for in an SEO Company
Hiring an SEO company is one of the harder purchasing decisions a business owner makes. The service is invisible. Results take months. The sales pitch sounds nearly identical from one agency to the next.
To-The-TOP! has operated as a Calgary SEO specialist since 2007. Over nineteen years, we have seen businesses arrive after frustrating runs with other firms. The questions they ask on intake are almost always the same. Those are the questions you should be asking before you sign anything.
Why Is SEO Expensive?
The usual answer is a list. Competition in your market. The state of the website. How crowded your industry happens to be. Then hours, since somebody has to spend them. All of that is true, and set out properly elsewhere on this site. None of it gets repeated here.
What the list never explains is why the number feels the way it does. Expensive is not an amount. Rather it is a comparison. And SEO gets compared against the one figure in your marketing budget that was never a price at all.
The SEO metrics that actually predict revenue
Most of the numbers in a typical SEO report do not matter. There. I said it out loud, and nineteen years of building monthly reports for Calgary businesses is what gives me the nerve to say it. SEO Company To-The-TOP! has been doing this since 2007, and the single biggest shift in how I report has been ruthless subtraction. Fewer charts. Vanity lines, mostly gone. More of the two or three numbers that move when the business actually grows.
Owners ask me the same thing on nearly every first call. Which SEO metrics should I be watching? Underneath the question is a fear they cannot say out loud, that someone is going to bury them in dashboards and hope they never notice the rankings have not budged. Fair fear. I have seen those reports. Forty tabs, every one green, and the phone still is not ringing.
How to Find Freelance SEO Experts
Referrals first. Then the marketplaces, plus the communities where these people talk. Ask for live client sites rather than screenshots. Call a reference. Get terms on paper before money moves.
That is the answer, and a good one. This site covers it properly elsewhere, so none of it gets repeated here. What follows is the part nobody puts on the list.