How to Combine SEO and CRO for Faster Growth
Two people look at the same page and reach opposite conclusions. One wants the quote form moved to the top. The other wants the nine hundred words that form currently sits under. Both can point at a number proving they are right.
Neither of them is wrong. They are measuring different visitors.
Do Draft and Unpublished WordPress Posts Affect Your SEO?
Sixty-three drafts. That was the count in one Calgary client’s WordPress dashboard. Two years of half-finished posts sitting there. The owner was sure the pile was quietly dragging the whole site down.
It was not. Google never saw a single one of them.
Does Hidden Content Affect SEO?
The Short Answer Arrives in Two Halves
Yes. Rarely in the direction that brought you here.
Text hidden to fool a search engine is a spam problem. That half is settled, and it has been settled for twenty years. White words on a white background. A block shoved off the left edge of the screen. Google names that behaviour plainly in its spam policies. Other pages here cover the whole family.
Does Above the Fold Affect SEO?
Yes. In one direction only. The fold has cost pages a ranking. It has never bought one.
That is the whole finding. Google has treated above the fold as a ranking input twice, at least twice in public. Both times it went looking for something to subtract. Neither time did it hand out credit for what you put up there.
Is HTTPS Better for SEO?
We started recommending HTTPS to clients not long after Google confirmed it as a ranking signal in August 2014. Not because it was a major mover at the time. That signal stuck. Nineteen years of work as an SEO expert Calgary businesses rely on confirms it.
A client asked us that year whether switching was worth the effort. Our answer was yes. The plain version in 2026 is more specific. HTTPS matters for SEO. It also matters for browser trust and analytics accuracy. Each effect is different in size, however.
What Is the Skyscraper Technique in SEO?
The skyscraper technique is a link building method. Find a page carrying plenty of links. Write something better on the same subject. Then email everybody who linked to the original and ask them to point at yours instead.
That is the whole method. The name is about height. People notice the tallest building on a street.
How to Do Keyword Research in Only 5 Minutes
Five minutes is enough. Not for keyword research the way most guides describe it, though. That version runs eight to twelve hours on a new site. Five minutes buys something narrower. Also something more useful to anyone with a page going live this afternoon.
The difference sits in the deliverable. Hours produce a list. Minutes produce a verdict. Same evidence underneath. A different question on top.
How Do You Rank #1 for Keywords? Pick the One Worth Winning
Somebody already holds the spot you want. That is the part the checklists leave out.
The usual answer arrives as a list. Better content. More links. A faster site. All of it true. None of it explains why two businesses do identical work and only one ends up on top. So here is the same question read a different way. Not what you do to rank #1 for keywords. What has to happen to the page already sitting there.
How to Prioritize Fixes From a Technical SEO Audit
Sort the list by how long each fix waits on Google once you finish it. Longest wait first. That order beats the severity column on every audit export ever handed to a client.
Severity tells you what a problem is worth. Wait time tells you when the payoff arrives. Only one of those gets worse if you do the work in March rather than January.
How Automatic Bids and AI Are Changing PPC
Your cost per click went up. Nothing broke.
That is the part nobody explains. An advertiser switches on automatic bids, watches the CPC climb, then goes hunting for the fault. Tracking, maybe. Or a competitor with deeper pockets. Usually neither. The auction changed shape instead, and the change carried a price.