Greg Ichshenko

Calgary SEO expert and digital marketing specialist,
developing advertising strategies for businesses of all sizes

(403) 308-5949

greg@to-the-top.ca
1509 14 Ave SW, Calgary,
AB T3C 0W4

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    Does AMP Affect SEO?

    Not your rankings. That part closed in 2021.

    Google dropped the AMP requirement for its Top Stories carousel that year. The little lightning bolt disappeared from mobile results. Page experience signals took over instead. Any fast page could compete for the same slot after that, whatever framework built it.

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    Can Yoast SEO Screw Up My Schema?

    Yes. Rarely on its own, though.

    The usual failure is not a bug in the plugin at all. Your page ends up describing itself twice, and Yoast SEO wrote only one of those two descriptions.

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    How to Find Subreddits for SEO Strategy

    Finding subreddits takes eight seconds. Type a word into Reddit’s search bar. Communities come back.

    Finding the useful ones is a different job. Most people get handed the wrong set on the first attempt. The search did not fail, though. It answered exactly what somebody asked it.

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    How to Filter by Keyword in Excel Without Reading the Whole List

    Data tab. Filter. Text Filters. Contains. Type your term and press OK. Every row that fails to match vanishes from view.

    That is the whole answer and it takes about four seconds to perform. Which raises a fair question about why anyone looks it up.

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    How to Compare SEO Tools for Ecommerce Builders

    Most tool comparisons for ecommerce read the same way. A feature grid. Crawler, rank tracker, backlink index, content scorer. Tick the boxes and buy whichever column has more ticks in it.

    That grid works on a blog. It falls apart on a store. An ecommerce store does not have pages the way a blog has pages. What it has is a catalogue, and that catalogue manufactures URLs by itself.

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    How Google Algorithm Updates Affect SEO Strategy

    Keep the fundamentals. Stop chasing announcements. Wait out the volatility, then look at what actually dropped.

    That is the standard answer to this question. It is also correct, and this site argues it properly on other pages, so none of it gets repeated here.

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    What Is Content SEO? A Calgary Specialist’s Plain Guide

    Content SEO is the work of writing and structuring pages so search engines can rank them and real people actually want to read them. That is the short version. I have been working as a Calgary SEO expert for local businesses since 2007. The longer version is what most guides skip.

    Here is the pattern I see on nearly every new client site. Plenty of pages. Almost none of them written for a search anyone performs. The owner paid good money for a polished, professional-looking website. Brochure copy fills every page. Meanwhile the analytics show a flat line where organic traffic should be. Nothing wrong with the design. The problem sits in the words. They were chosen for the boardroom instead of the search box.

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    How PPC Boosts Dental SEO Performance

    The Standard Answer, and Where It Stops Being True

    There is a standard answer, and it is good. Paid search hands your SEO a keyword list that came from real buyers rather than a tool. It tests a headline before you commit a page of content to it. Then it covers the results page while organic work has not arrived. All of that holds for a dental practice, same as for anybody. It is covered elsewhere on this site.

    So none of it gets repeated here.

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    Why Invest in SEO?

    First client who pushed back on investing in SEO ran a home services company in southeast Calgary. Good operator. Solid reviews. Their competitor, a newer business with a smaller crew, ranked above them for every search that mattered in the city. That competitor was not better at the work. They were just easier to find.

    Fourteen months of SEO work reversed that gap. Not overnight. Consistently, and in the right direction.

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    How Do I Use Content Pruning to Improve My SEO?

    Content pruning means finding the pages that earn nothing, then taking them down. Delete some. Redirect the rest. Your website comes out lighter than it went in.

    That is the promise. Most SEO guides stop right there.

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