Greg Ichshenko

Calgary SEO expert and digital marketing specialist,
developing advertising strategies for businesses of all sizes

(403) 308-5949

greg@to-the-top.ca
1509 14 Ave SW, Calgary,
AB T3C 0W4

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    How to Boost Video SEO

    Boost it where? The question sounds pedantic. It decides everything you do next.

    Your video sits in two rank orders at once. YouTube keeps one. Google keeps the other. Same file, two different judges. They do not want the same things from you.

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    Where Do Google Ads Appear? The Main Placements by Campaign Type

    Google Ads can appear in more places than most advertisers expect. They show on Google Search results and Google Maps, on search partner sites, inside AI Overviews and AI Mode, across the Google Display Network of more than 2 million websites, videos and apps, on YouTube and Google video partners, in Gmail and Discover, and in apps and Google Play. Which of those places your ad actually uses is decided by the campaign type and the settings you choose, not by the ad itself, so the useful question is less “where do Google ads appear?” than “where will mine appear, and should they?”

    Google search results page showing Sponsored label on paid ads at the top of results

    Where each campaign type can show

    Every placement below is taken from Google Ads Help as it read in October 2026. Google changes these lists more often than most people realize, so the campaign type is the thing to remember, because the placements follow from it.

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    What Is the Difference Between Inbound Marketing and SEO?

    Clients ask this question constantly. Usually because someone told them they need both, and now they want to know what they are paying for. Fair question. SEO is one tactic inside a much larger inbound marketing approach. They are not two competing options. One contains the other.

    SEO Company To-The-TOP! has been at this work since 2007. Over those years, the difference between these two terms has caused more confusion than almost anything else in a new client conversation. Worth clearing up before anything else gets decided.

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    How Many Types of Schema Are There in SEO?

    Ask four sources how many types of schema in SEO exist. Expect four numbers back.

    Ten, says one guide. Thirty-five, says the next. Sixty from a third. Somewhere past eight hundred from the vocabulary itself. Nobody in that group is lying to you.

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    Is Notion Good for SEO?

    Notion will publish a page. Google will index that page. Neither fact settles the question anyone actually came here with.

    Most reviews of this product stop at the settings panel. They count fields. Can you write a meta description, can you point a real domain at it, does a sitemap exist. That audit is easy to run, so everybody runs it. Yet it skips the thing that decides whether a Notion site earns search traffic. Not the panel. The writing that already sat in your workspace months before search crossed anyone’s mind.

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    Does Cloudflare Hurt SEO?

    No. Not usually, and not in the way the question expects.

    Then the rest of the standard answer is short as well. Nothing about Cloudflare lifts your rankings either. Speed belongs to the pages here about CDNs. So does uptime. The small hint of a country an IP address carries belongs to the one about hosting location. There is one way a network like this genuinely costs people. Protection turned up so far that a crawler gets asked to prove it is human. That is covered properly elsewhere too.

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    How to Set Up All in One SEO for WordPress

    Twenty-five minutes, give or take. That is the whole mechanical answer to setting up All in One SEO on a WordPress site.

    Then there is the part deciding whether those minutes were worth anything. Two fields in the plugin behave differently from every other field on the settings screen. They write output for pages nobody has published yet.

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    How Can Perplexity AI Assist With SEO Optimization?

    By handing you a reading list.

    Perplexity answers a question the way every other chat tool does. Then it does one extra thing. Perplexity shows you the pages it read. Numbered. Clickable. Sitting right under the paragraph it just wrote. That list is the product, and the paragraph is packaging.

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    Which CMS Is Best for SEO?

    For most businesses, the CMS that is best for SEO is WordPress, because it gives you full control over titles, URLs, canonicals and structured data without a developer, and it runs on hosting you choose. If you sell products online, Shopify is usually the better choice, and a small service business that needs a simple site it can manage alone will do well enough on Wix or Squarespace. Drupal, HubSpot, Webflow and headless setups make sense only in specific situations, which this guide covers. The platform matters less than most comparisons suggest, though, since any of the major ones can rank when the content and the site structure are right.

    A person turning a key in a large padlock, representing the choice of the right CMS for SEO

    The table below compares the common platforms on the controls that affect search. The sections after it explain each verdict, then cover the question most comparisons skip, which is who will actually maintain the site.

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    Are Display Ads PPC?

    A Calgary client asked this on a call last month. His invoice from a previous agency said PPC management. Those campaigns were banners on recipe blogs and weather apps. None of that felt like pay-per-click to him, and he wanted to know whether he had been sold the wrong thing.

    Reasonable confusion. The answer was sitting in his own account, though. Not in the ads themselves.

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