Does Above the Fold Affect SEO?
Yes. In one direction only. The fold has cost pages a ranking. It has never bought one.
That is the whole finding. Google has treated above the fold as a ranking input twice, at least twice in public. Both times it went looking for something to subtract. Neither time did it hand out credit for what you put up there.
Is HTTPS Better for SEO?
We started recommending HTTPS to clients not long after Google confirmed it as a ranking signal in August 2014. Not because it was a major mover at the time. That signal stuck. Nineteen years of work as an SEO expert Calgary businesses rely on confirms it.
A client asked us that year whether switching was worth the effort. Our answer was yes. The plain version in 2026 is more specific. HTTPS matters for SEO. It also matters for browser trust and analytics accuracy. Each effect is different in size, however.
What Is the Skyscraper Technique in SEO?
The skyscraper technique is a link building method. Find a page carrying plenty of links. Write something better on the same subject. Then email everybody who linked to the original and ask them to point at yours instead.
That is the whole method. The name is about height. People notice the tallest building on a street.
How to Do Keyword Research in Only 5 Minutes
Five minutes is enough. Not for keyword research the way most guides describe it, though. That version runs eight to twelve hours on a new site. Five minutes buys something narrower. Also something more useful to anyone with a page going live this afternoon.
The difference sits in the deliverable. Hours produce a list. Minutes produce a verdict. Same evidence underneath. A different question on top.
How Do You Rank #1 for Keywords? Pick the One Worth Winning
Somebody already holds the spot you want. That is the part the checklists leave out.
The usual answer arrives as a list. Better content. More links. A faster site. All of it true. None of it explains why two businesses do identical work and only one ends up on top. So here is the same question read a different way. Not what you do to rank #1 for keywords. What has to happen to the page already sitting there.
How to Prioritize Fixes From a Technical SEO Audit
Sort the list by how long each fix waits on Google once you finish it. Longest wait first. That order beats the severity column on every audit export ever handed to a client.
Severity tells you what a problem is worth. Wait time tells you when the payoff arrives. Only one of those gets worse if you do the work in March rather than January.
How Automatic Bids and AI Are Changing PPC
Your cost per click went up. Nothing broke.
That is the part nobody explains. An advertiser switches on automatic bids, watches the CPC climb, then goes hunting for the fault. Tracking, maybe. Or a competitor with deeper pockets. Usually neither. The auction changed shape instead, and the change carried a price.
Does Trustpilot Help SEO?
Not in the place the question is pointing.
Trustpilot produces one thing that search engines can display. A star rating. Follow that star, and the whole answer turns up on its own. It lands somewhere, and the somewhere is not your organic listing.
What Is an SEO Plugin? A Calgary SEO Specialist Explains
WordPress users all get the same advice eventually. Install an SEO plugin. The question that usually follows is what exactly it does. WordPress runs millions of websites. What is actually missing from it by default?
Plenty, as it turns out. Search engines need specific code on every page. Title tags. Meta descriptions. XML sitemaps. Schema markup. Canonical URLs. WordPress generates none of that by default, however. An SEO plugin fills the gap, though. No custom code required. All of it managed from a dashboard inside your WordPress admin.
How to Boost Video SEO
Boost it where? The question sounds pedantic. It decides everything you do next.
Your video sits in two rank orders at once. YouTube keeps one. Google keeps the other. Same file, two different judges. They do not want the same things from you.