Greg Ichshenko

Calgary SEO expert and digital marketing specialist,
developing advertising strategies for businesses of all sizes

(403) 308-5949

greg@to-the-top.ca
1509 14 Ave SW, Calgary,
AB T3C 0W4

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    Are Display Ads PPC?

    A Calgary client asked this on a call last month. His invoice from a previous agency said PPC management. Those campaigns were banners on recipe blogs and weather apps. None of that felt like pay-per-click to him, and he wanted to know whether he had been sold the wrong thing.

    Reasonable confusion. The answer was sitting in his own account, though. Not in the ads themselves.

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    How Do Local SEO Agencies Use a Rapid URL Indexer?

    They feed it a list of URLs. Then they wait to see which ones turn up in the index.

    That is the whole mechanic. So this page asks something else instead. What is an indexing submission actually able to fix?

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    What Is International SEO? A Calgary Specialist’s Honest Guide

    A Calgary manufacturer called me a few years back, frustrated. Their .com ranked beautifully. The catch: it ranked in Ohio, not Ontario, and certainly not in the German market they had just signed two distributors into. That is the gap international SEO exists to close. International SEO is the practice of structuring and optimizing a website so search engines show the right language and country version of your pages to the right people, wherever they happen to be searching from.

    I have been doing search engine optimization since 2007, mostly for businesses across Calgary, Alberta, and British Columbia. Plenty of those clients sell well past our borders. So this guide is written the way I would explain it across a boardroom table, not the way a textbook would. Honest about the work. Straight about the cost. Blunt about when you should not bother yet.

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    How to Compare Case Studies From SEO Agencies

    Three case studies land on the desk. Every one of them checks out.

    Nobody cropped a screenshot. The dates line up. Each client is named. The named clients would take your call. So now what? You are holding three true documents about three different websites.

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    How Quality Scores Affect PPC Campaign Costs

    A search campaign carries a Quality Score on every keyword that has gathered enough data. Forty keywords means forty scores. The invoice arriving at the end of the month is one number.

    Nothing in Google Ads turns the first into the second evenly. A few of those scores price real money. The rest price almost nothing at all. So PPC advertisers hunting lower costs tend to spend the afternoon on the wrong half of the list.

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    Does the Number of Elementor Containers Affect SEO?

    No. Nothing at Google counts them.

    There is a better question underneath, though. The number of Elementor containers is a figure inside your editor. Google reads a completely different figure. Those two move apart more often than anybody expects, sometimes in opposite directions.

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    Is GoDaddy SEO Worth It?

    For most businesses, no. Think of it as a tag manager with some local directory sync tacked on. No link building or content. Just metadata.

    Plans run $6.99 to $29.99 per month. That price ceiling also describes the ranking ceiling.

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    How Can I Overcome the Challenges of SEO?

    Search that question and a list comes back. Thin content. Slow pages. Algorithm updates. No backlinks. Not enough hours. Never enough budget.

    Every item arrives with a fix printed underneath it. So the list looks finished.

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    Does Geotagging Photos Help SEO?

    Geotagging a photo means attaching a location to the image file. Latitude and longitude, written beside the picture. Phones do it on their own, where that setting is on.

    Whether that lifts a local ranking is not something anybody outside Google can settle. So this page will not pretend to. The tools that write coordinates into a file are documented in plenty of places. So is the rest of image work, from alt text through to file names. None of that gets repeated here.

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    How Is Ranking Different When Comparing PPC vs SEO?

    Two rankings. One word. They do not describe the same kind of thing.

    The standard answer is sound, so take it as read. An organic ranking gets earned over months, out of relevance and links and a page somebody wanted. A paid position gets settled in an auction, out of a bid and a quality judgment. All true, and covered properly elsewhere on this site. So is the point that an ad holds nothing between searches.

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