Greg Ichshenko

Calgary SEO expert and digital marketing specialist,
developing advertising strategies for businesses of all sizes

(403) 308-5949

greg@to-the-top.ca
1509 14 Ave SW, Calgary,
AB T3C 0W4

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    How to SEO Blogspot

    Most of the answer is the same answer any blog gets. Write about things people search for. Give the post a title that matches the search. Link it from your other posts.

    Then there is the Blogspot part. That one happens in the ten seconds before you press Publish. Then it is closed.

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    Does Direct Traffic Affect SEO?

    No. Direct traffic moves nothing in your rankings. It does something quieter instead, and almost nobody checks for it. Direct traffic damages the number you use to judge whether your SEO is working at all.

    That difference is worth twenty minutes of your afternoon.

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    The Best GEO Monitoring Tools for 2026 (Free and Paid)

    Best geo tools split into three groups. Free trackers for a first look. Paid platforms for ongoing monitoring. Enterprise suites for agencies running several brands at once. Clients ask which one to buy before they ask what generative engine optimization even means.

    A business can show up in Google’s AI Overview today. Gone from it by next month. Nobody notices until the phone stops ringing.

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    What Is Video Marketing in SEO?

    Video marketing means making video in order to sell something. A product explainer. Somebody walking through the work. Then a face on camera, answering the question customers keep phoning about.

    Attach SEO to the phrase and people want to know what all that filming does for search.

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    Does Blocking Countries Hurt SEO?

    Not the way people fear it. No penalty exists for a country block, and Google has never published anything resembling one.

    One country on your list can still cost you the whole site, though. It is almost never the country anybody worries about.

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    How to Scale PPC When the Account Already Works

    Picture a Calgary campaign returning four dollars for every one it spends. Steady for months. So the owner does the obvious thing and triples the budget.

    Ninety days later the return sits near two. Nobody can name the thing that broke.

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    How to Calculate Conversion Rate in Google Ads

    Divide conversions by clicks. Multiply by one hundred. That is the whole calculation, and it takes less time to run than reading this paragraph took.

    Google Ads already prints the same percentage for you. It sits in a column called Conv. rate, waiting, on a screen you open anyway. So the interesting question is not how to calculate conversion rate in Google Ads. It is why your figure and Google’s figure keep landing on different numbers.

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    How to Integrate AEO and SEO Into Your PR Workflow

    Two documents come out of every PR campaign. You write one of them. A journalist writes the other. Only the second one earns anything in search, and you never get to edit it.

    That single fact decides where AEO and SEO belong in the workflow. Not in the press release. In the material a reporter lifts out of it.

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    Do Niche Edits Work in SEO?

    Yes, in the plain sense. A link inside an older article passes value the way any link does.

    Google treats bought links as a violation. That argument has its own page here, so nothing below reopens it. Nor does this page rank vendors.

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    GEO for B2B and Professional Services: A Practical Guide

    A law firm partner asks ChatGPT for a litigation firm in their region. An operations manager asks Perplexity to compare ERP consultants. Neither of them opens Google first anymore. Whether either name gets said out loud now decides who gets the call.

    Generative engine optimization, GEO for short, shapes a site so AI tools cite it. Quote it. Recommend it inside a generated answer. For a B2B or professional services firm, that work looks different than it does for a retail brand. Slower sales cycles. Committees instead of single buyers. Reputation carrying more weight than price.

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