Greg Ichshenko

Calgary SEO expert and digital marketing specialist,
developing advertising strategies for businesses of all sizes

(403) 308-5949

greg@to-the-top.ca
1509 14 Ave SW, Calgary,
AB T3C 0W4

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    How to Use Reddit for SEO

    Reddit hands out no link value. Those links carry a nofollow attribute. What it hands over instead is referral traffic. Some brand visibility as well. Now and then a writer finds your page through a thread, then links to it from their own site.

    All of that is real. It also gets covered properly elsewhere on this site, so none of it gets repeated here.

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    How to Use Keyword Mapping for a Content Calendar

    Open the keyword map. Every column on it answers something, except the one you came for.

    Primary keyword. Secondary terms. Intent. Page type. Target URL. Nowhere on that sheet does it say what gets written in March. A keyword map is a set of rows. Your content calendar is a sequence of them. Turning the first into the second comes down to one decision about order. Most people make that decision with the wrong column.

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    Does an RSS Feed Help SEO?

    Barely. Then hardly at all in the way the question expects.

    Google finds your pages through links and your sitemap. An RSS feed adds almost nothing to that. Where it does help, it is doing the sitemap’s job, not its own. Indexing gets covered properly elsewhere on this site. So does the duplicate content worry around syndicating your posts. Neither gets repeated here.

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    How Review Platforms Support SEO

    They support it, and the mechanics are settled. Reviews carry weight in local results. Count and recency both matter there. A profile on a large platform confirms your name and address. That is a local SEO question, answered properly elsewhere on this site. Some of those profiles rank for your business name.

    All of that is true. None of it gets repeated here, since the pages that own it cover it better than a second telling would.

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    Is Kajabi Good for SEO?

    Yes, well enough. The platform is not the thing holding your traffic down.

    Something else is. Nearly everything your business knows sits inside a course, behind a login. Google has never read one word of it.

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    How Your Small PPC Budget Can Compete

    Four hundred dollars a month. That is a real Calgary PPC budget, and it sits in the same auction as somebody spending a hundred times more. So the question owners ask is fair. Can a small PPC budget compete at all?

    Yes. Just not the way most advice describes it.

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    How to Evaluate PPC Agency Proposals Without Technical Jargon

    Two PPC agency proposals sit on the desk. Twelve pages each. Both are packed with terms you would have to go look up before you could argue with a single line.

    So the standard advice says go look them up. Learn enough of the vocabulary to hold your own in the next meeting. That advice sends a business owner into a semester of study just to buy a service.

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    How Important Is Readability to SEO?

    Readability matters. Not as much as the plugin panel suggests, though. Rarely in the way people assume, either.

    The standard answer is settled and this site covers it elsewhere. Shorter sentences. Paragraphs of two to four lines. Fewer passive constructions. More transition words. Subheadings often enough that nothing runs on forever. All sound advice. Worth following, too. None of it repeated here.

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    How to Attract More Patients Online With Podiatry SEO

    Claim the Google Business Profile. Gather reviews. Put the city in the title tag. Make the thing load properly on a phone.

    That is the checklist every article on podiatry SEO hands over. All of it is correct. This site argues those points properly on other pages, so none of them get repeated here.

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    How to Edit SEO on Wix

    Open the page. Find its SEO settings. Type a title. Write the description under it. Then publish. That is the whole mechanical answer, and every tutorial gives you the same one.

    Then comes the part they leave out. That panel edits one page. The page you happened to be looking at when you clicked into it. Nothing else on the site moves.

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