Greg Ichshenko

Calgary SEO expert and digital marketing specialist,
developing advertising strategies for businesses of all sizes

(403) 308-5949

greg@to-the-top.ca
1509 14 Ave SW, Calgary,
AB T3C 0W4

    Submit your request or question, and I will get back
    to you shortly

    What Is PA and DA in SEO and How the Two Scores Actually Differ

    PA stands for Page Authority. DA stands for Domain Authority. Moz built both metrics. Zero to a hundred is the scale for each one. Ranking potential in search results is what both try to predict. The core difference comes down entirely to scope, plain and simple.

    DA measures a whole site’s overall strength. PA measures one specific page’s individual pulling power. Mixing the two up leads to bad conclusions constantly, especially when comparing competitors.

    (more…)

    How to Boost GEO SEO

    Boost implies a dial. Something sitting at one setting that could sit at a higher one. That is the mental model people bring to GEO SEO, borrowed straight from organic rankings. Then they ask ChatGPT the same question twice and get two different answers back.

    SEO Company To-The-TOP! has worked on search since 2007. Generative engines changed what gets measured. They did not change much about the work itself. Most GEO advice skips right past that distinction.

    (more…)

    What Is CTA in SEO?

    CTA stands for call to action. It is the line that asks a visitor to do the next thing. Call now. Get a quote. Download the checklist. Every page carries one, whether somebody wrote it deliberately or not.

    That definition takes ten seconds. The interesting question sits underneath it. Why does a conversion element keep turning up in SEO conversations at all?

    (more…)

    What’s the Best Freelance Copywriter for SEO Content Writing

    Nobody can answer that. Not with a name.

    The best freelance copywriter for SEO content writing is whoever asks you the most questions before writing a word. That is the entire answer. Writing skill barely enters into it.

    (more…)

    What Is Bounce Rate in SEO?

    Clients ask about bounce rate regularly. Not always by that name. The question usually sounds like “why do people leave so fast” or “is something wrong with this page.” At To-The-TOP!, versions of that question have been arriving since 2007. Clients do not always know what metric they are describing. The metric itself is simple. Context matters before drawing conclusions from the number.

    What Bounce Rate Actually Measures

    One session. No other pages visited.

    (more…)

    How to Perform an SEO Content Audit

    An SEO content audit lists every page on your website. Then it pulls the numbers for each one. Something gets decided about every row.

    That is the method. It is a sound one. Which pages to pull. What to measure. How often to run it. None of that gets repeated here.

    (more…)

    Why Is JavaScript Bad for SEO?

    It is not, in the way the question expects. Google runs JavaScript. Plenty of sites built on it rank fine.

    Something real does sit under the question. JavaScript moves your words behind a step Google performs later, on a schedule nobody publishes. Text that only appears after a script runs can reach the index late. Sometimes it never reaches the index at all.

    (more…)

    How SEO Consultants Can Collaborate With Developers

    Open the last list of recommendations you sent a developer. Read the top item back to yourself. Then put one question to it.

    Could you build that?

    (more…)

    How to Unblock Google Ad Services on iPhone

    No hosts file. No root access. Nothing on an iPhone lets you hand-edit a list of forbidden domains the way a laptop does.

    Which changes the whole hunt. Every block on this device is an object somebody installed, with a name attached to it. Find the name and unblocking takes one tap.

    (more…)

    How to Use SEO SpyGlass

    The click path runs about four minutes. Add a project. Type a domain. Wait for the backlinks to load.

    Then there is one screen almost every SEO SpyGlass tutorial scrolls past. It arrives before a single link does. Get that screen wrong and every number afterwards compares two things that were never comparable.

    (more…)