How to Use Moz Keyword Explorer Reddit
Moz Keyword Explorer is the keyword research tool inside the Moz Pro platform. We use it on campaigns alongside other tools, and it earns its place mainly for two things: a keyword difficulty score that holds up against real SERP data, and a Priority metric that blends volume, difficulty, and click-through opportunity into a single number. Not every tool does that combination cleanly.
At To-The-TOP!, keyword research drives every content decision. Which pages to build, which terms to target in paid search, which clusters to prioritise first: all of it runs through a keyword pass. Moz is one of several tools that passes through that process regularly.
What Is Real Estate SEO and Why Agents Are Still Ignoring It
Most real estate agents we talk to have heard the term. Few understand what it actually changes for their business. Real estate SEO is search engine optimization applied to real estate websites, listings, and local markets. Done properly, it puts your pages in front of buyers and sellers before they ever call an agent.
That distinction matters. Referrals dry up. Markets shift. Agents who rank organically still get calls.
How Does Social Media Affect SEO?
Clients ask this at least a few times per year. Usually around month three, after posting consistently and noticing that search rankings have not moved at all. The question is logical. Both channels live online. The assumption is that activity on one feeds the other. We have had this conversation more times than we can count at SEO Company To-The-TOP!
The direct answer is no. Not in the way most people mean. Social media does not directly affect search rankings. The indirect effects, however, are real enough to understand and put to work properly.
How AI Can Help With Local SEO: 4 Ways That Actually Matter
Calgary businesses are asking about AI tools more than they were two years ago. The question is almost always the same one. Can this actually help, or is it noise?
Straight answer? Both. Four areas where AI genuinely improves local SEO work. A couple where it still does not. That is what this post covers.
What Are Negative Keywords? A Plain Guide for Google Ads
Negative keywords are words or phrases you add to Google Ads so that your ad does not show for searches that match them, with the match type deciding exactly which searches count. Google defines a negative keyword as “a type of keyword that prevents your ad from being triggered by a certain word or phrase”, and its own example is the word “free”: add it to a campaign and your ad stops showing for searches that contain “free”. Your regular keywords decide which searches your ad can enter, and negative keywords remove the ones you already know will not turn into customers, so you stop paying for clicks from people looking for something else.
How negative keywords work
Every keyword you bid on can match a range of searches, and the broader the match type, the wider that range gets. A Calgary furnace company bidding on “furnace repair” can find its ad showing for “furnace repair course”, “furnace repair jobs” and “how to repair a furnace yourself”, and those searches usually point to training, job hunting or do-it-yourself plans rather than someone ready to book a technician. Adding “course”, “jobs” and “yourself” as negatives takes the ad out of those searches, while every other “furnace repair” search can still trigger it.
How to Choose a B2B SEO Agency
To choose a B2B SEO agency, judge candidates on five things: whether they understand your sales cycle and buying committee, whether they research keywords by buyer role rather than by search volume, who will actually write about your product, whether they will report on leads and pipeline as well as rankings, and whether the contract leaves your accounts and content in your hands. An agency that gets those right will usually get the rest right too. One that cannot answer them clearly is optimizing for a different kind of business, however good its ranking screenshots look.
How Much Does Local SEO Cost?
How much does local SEO cost? As published in August 2026 and still listed on 30 October 2026, the Calgary agency Kobzza charges $1,000 a month for a standalone local SEO service and $2,500 a month for a broader “Full SEO” service, while a page attributed to MRC SEO Consulting says single-location local businesses typically invest $750 to $2,500 per month. Neither page states a currency, and the ownership of the Google Site that carries the MRC page has not been verified. Listing and review software adds tens of US dollars per location each month, the Google Business Profile itself is free, and what moves a quote is mostly scope, the number of locations and the competition in your category.
SEO Company To-The-TOP! has worked in Calgary search since 2007, and this page sticks to local work: the Business Profile, citations, reviews, location pages and businesses with more than one address. Published local prices are scarce, so these Calgary examples are a useful reference point, although other Canadian markets may price differently. For general retainers rather than local work, the companion guide to how much SEO costs in Calgary covers the wider market.
How to Improve SEO on a Property Management Company Website
Two distinct audiences search for one property management company. Property owners looking to hire. Prospective tenants looking to rent. SEO needs to serve both.
Local search dominates this industry more than almost any other. Someone searching rarely looks beyond their own city or neighborhood.
Is WordPress SEO Friendly? A Practitioner’s Take After 19 Years
Most clients we take on at To-The-TOP! are already running the platform when they call. The question comes up in the first conversation almost every time. Does WordPress help or hurt their rankings? After working on these sites since around 2008, the straight answer is this. WordPress is genuinely capable for SEO. Platform choice accounts for maybe 20% of the story, though. The rest is execution.
That distinction matters when someone is deciding whether to rebuild their site or focus on optimising what is already there. Rebuilding rarely solves the real problem. Usually the site is fine. The strategy behind it is not.
Is Squarespace Bad for SEO?
No, Squarespace is not bad for SEO. It produces crawlable pages with clean URLs, mobile layouts, an automatic sitemap, SSL and editable titles and descriptions, which covers the technical basics Google needs to find and understand a site. Its real limits are about control rather than ranking ability: you cannot edit the sitemap or the built-in structured data, you cannot hide a single blog post from search without hiding the whole blog, and code injection needs the Core plan or higher. For most small and local business sites those limits never decide the outcome, and the content, the links and the settings you fill in matter far more.
What Squarespace handles for you
Squarespace’s Help Center lists what it does automatically, and the list is longer than many owners expect. It creates and updates a sitemap at yourdomain.com/sitemap.xml, usually within an hour of a change. Every page and collection item gets a static URL such as yoursite.com/about, and if several domains are connected, all of them redirect to the primary domain so only one version appears in search results. Templates are mobile-optimized by default, connected domains include a free SSL certificate, and headings are tagged in the HTML so search engines can read the structure of a page.