Greg Ichshenko

Calgary SEO expert and digital marketing specialist,
developing advertising strategies for businesses of all sizes

(403) 308-5949

greg@to-the-top.ca
1509 14 Ave SW, Calgary,
AB T3C 0W4

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    Will an llms.txt File Help Your SEO?

    Nobody can tell you yet. Anybody saying otherwise is guessing.

    What this page hands you is better than a guess. The question has an unusual property, since half of it is already answered. That half sits on your own server.

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    What to Include on a Main Service Page for SEO

    Ask this anywhere and a list comes back. Title tag. One H1. The keyword early. Descriptive alt text on the images. Every item correct. All of it identical to what the same person would tell you about your refund policy.

    A main service page carries one problem no other URL on your site carries. It goes after a keyword its own child pages want too. No checklist item touches that.

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    Do Draft and Unpublished WordPress Posts Affect Your SEO?

    Sixty-three drafts. That was the count in one Calgary client’s WordPress dashboard. Two years of half-finished posts sitting there. The owner was sure the pile was quietly dragging the whole site down.

    It was not. Google never saw a single one of them.

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    What Is the Skyscraper Technique in SEO?

    The skyscraper technique is a link building method. Find a page carrying plenty of links. Write something better on the same subject. Then email everybody who linked to the original and ask them to point at yours instead.

    That is the whole method. The name is about height. People notice the tallest building on a street.

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    What Makes an SEO Company Actually Different

    What makes an seo company different from the next one is the actual question underneath this search. Every SEO company claims a different approach. Supposedly better results, and nothing like the last agency that let a client down. That claim gets repeated so often it stops carrying weight. Most people asking just want a straight answer. Is this a real differentiator, or a marketing claim dressed up as one?

    Some differences show up in the invoice. Most show up months later, in the rankings.

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    What Is Google PPC and How Does the Auction Work?

    Google PPC means advertising on Google and paying only when someone clicks. The ad appears in search results. Nothing is owed until a click happens. That is a key difference from traditional advertising, where exposure itself costs money.

    What trips up most first-time Google Ads advertisers is the auction. They assume the highest bidder gets the top ad position. That is not how it works. Ad Rank, not the highest dollar amount, determines who wins that auction.

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    Can You Pay Google for SEO?

    No. Google will happily take your money today, in five or six different ways. None of those ways is that one.

    So an SEO proposal is sitting in front of you with a monthly number on it. Naturally you want to know how much of that number Google keeps. None of the SEO portion. Not a cent.

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    Does Schema Markup Help SEO?

    Yes, schema markup helps SEO. Not by pushing a page up the rankings directly. It makes the page easier for Google to read correctly. That changes how often a page earns a rich result. A star rating here. An FAQ dropdown there. Sometimes a recipe card with a photo baked right into the SERP. Clients ask about this constantly at SEO Company To-The-TOP! Usually right after spotting a competitor’s fancier-looking listing for the exact same search term.

    That visual gap is almost always schema markup, nothing more mysterious than that.

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    How to Attribute Pipeline Growth to SEO

    Stamp the source onto the record the day it opens. That one habit settles more SEO attribution arguments than any dashboard you could buy.

    Most teams work the other way round. They wait for a deal to close, then go digging backwards through analytics for the first organic session. By then the session is gone.

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    Does Google Ads Affect SEO?

    Open your most recent SEO report. Find the line where organic traffic went up.

    Now check whether your ads were running that month.

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