How Many AdWords Keywords Should I Use?
For a Google Ads Search campaign there is no official keyword count. Google’s guidance for Search says to group keywords and ads into ad groups “based on your products, services, or other categories”, so the theme comes first and the count follows from it, shaped by your match types, your bidding strategy and your budget. The “5 to 20 keywords per ad group” figure people quote comes from Google’s help page for Display Network keywords, and many advertisers borrow it as a rough guide for Search, but the right number for any ad group is the smallest set of keywords that covers its one theme well.
AdWords was renamed Google Ads in 2018, but the question is the same one advertisers have asked for years, and the answer has shifted as Google has changed how keywords match searches. A list that made sense in a manual-bidding, exact-match account can be far too long for a broad match account run on Smart Bidding, and a list that suits a $200 a day budget can starve on $30 a day.
How to Outsource SEO Without Losing Control of Your Rankings
Most businesses can’t run SEO in-house well. Not a knock on anyone, just a reality of the work involved. Specialized skill, constant tooling, hours most owners simply don’t have. Outsourcing solves that problem cleanly. Done badly, though, it wastes a year and a real budget instead.
The actual process, laid out plainly here.
What Is Domain Authority in SEO and Why Google Doesn’t Actually Use It
Domain Authority predicts how likely a site is to rank well, on a scale from one to a hundred. Built by Moz, not Google. That distinction confuses more people than any other detail about the metric.
Higher score, generally better ranking potential across the board. Not a guarantee of anything specific. A useful comparison tool for relative authority, nothing more than that.
Why Choose Specialized E-Commerce SEO Agencies in 2025?
Ask a generalist what they would do to your store. The answer arrives as a list of additions.
Ask a specialist the same question. Something in that answer gets deleted.
How to Evaluate an SEO Agency for Campaign Scalability
Most businesses vet an SEO agency for what it can do right now. Fewer ask what happens once the campaign doubles. That second question matters more. An agency that handles one city and a handful of keyword clusters well can still stall out. Budget triples. Locations multiply. Content volume climbs. Any one of those breaks a process built for something smaller.
Scalability is not a feature an agency lists on its website. It shows up later, usually right when growth demands it most. Catching the gap before signing saves a mid-contract scramble.
What Is Demand Gen in Google Ads?
Demand Gen is a Google Ads campaign type that shows image, video and carousel ads to people who are browsing rather than searching. As of 31 October 2026, Google lists its channels as YouTube (including Shorts), Discover, Gmail, Maps (in beta) and the Google Display Network, and Google AI decides which person sees which ad, in which place, within the audiences and channels you allow. The biggest recent change is that Google Display Ads campaigns are being folded into Demand Gen, so any article that tells you Demand Gen “excludes Display” is now out of date. With Display moving inside it, Demand Gen is becoming Google’s main campaign type for visual advertising with your own audience and channel choices.
The name causes some confusion, because “demand generation” is also a general marketing term for any work that builds interest before people are ready to buy. In Google Ads it means one specific campaign type, and that is the one this guide explains: where the ads show, how the campaign differs from Display, Performance Max and Search, what Google says about bidding and budget, and how to tell whether it suits your account.
What Is Hreflang in SEO?
Somebody added hreflang to your site. Now you want to know what it was for.
Hreflang in SEO is an attribute that names your page’s alternate versions in other languages or countries. It is a list of other addresses. Nothing more.
How to Do an SEO Competitive Analysis, and What the PDF Is For
You came looking for a template. Something with boxes in it.
The method behind those boxes is settled. Find the businesses that actually rank against you. Pull the keywords they hold and you do not. Read their pages. Look at who links to them. Compare the technical basics. All of it is written down properly elsewhere on this site.
How Can SEO and Social Media Work Together?
Clients ask this one regularly. Usually after noticing their Instagram following grow while their search rankings stay flat. More followers, same page-two position. The relationship between SEO and social media is not what most people expect. Both channels reinforce each other, though not through the mechanism most guides describe.
Google does not count likes or shares as ranking signals. That is settled. The real connection runs through reach, earned links, and the visibility your brand builds over time.
How to Prepare an SEO Checklist Template
Preparing an SEO checklist template sounds like a research job. It is not. The items are already written down, in public, for nothing. Title tag. Meta description. One H1. Images carrying alt text. Internal links pointing somewhere useful. A page a crawler can reach. Nearly every guide carries that list. Ours too. Go and take it.
So this page is not about the items. It is about which of them belong on your list. Almost nobody asks that.