Greg Ichshenko

Calgary SEO expert and digital marketing specialist,
developing advertising strategies for businesses of all sizes

(403) 308-5949

greg@to-the-top.ca
1509 14 Ave SW, Calgary,
AB T3C 0W4

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    What Is Replacing SEO? Ask What the Replacement Removes

    The question wants a name. Something with an acronym. A phrase you can type into next year’s budget where the SEO line sits now.

    No name has taken that slot. Not GEO. AEO has not taken it either. Neither has the chat window.

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    Why Does an SEO Company Need FTP Access?

    FTP credentials come up early in most new client onboardings. Not because every SEO task requires them. Mostly because some do, and waiting for a developer to handle a server-level change slows a campaign down considerably.

    File transfer credentials, cPanel access, or some combination. The specific tool varies. Underlying reason is the same.

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    What Is Cloud Stacking SEO?

    Cloud stacking means putting a set of files on a big storage platform. You make them public. Then you link them to one another, and onward to your website. A document. Then a spreadsheet. A slide deck, a PDF, an image, sometimes a map. All of it in one shared folder on somebody else’s servers.

    The hope is simple enough. Those servers sit on an enormous domain. So a link coming out of that folder might carry some of that authority over to you. Enough to lift a ranking, and with it some traffic.

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    Where to Backlink for SEO Marketing

    Read the question again and notice the verb. Backlink, used as a thing you do to a place. Go there, do it, come back with a link. That reading is where most small SEO budgets quietly disappear.

    Search the phrase and a list comes back. Forty sites. Sometimes two hundred. Those lists look roughly the same no matter who published them. That sameness is the genuinely interesting part.

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    What Is Negative SEO? How Attacks Work and How to Protect Your Site

    Negative SEO is an attempt to damage a competitor’s search rankings. Not your own. Someone else’s. Actions taken against your site to push you down the page so they move up.

    It is uncommon. Most businesses never encounter it. However, it does happen. High-revenue niches with tight SERP competition see it more often than most.

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    Which SEO Techniques Should Be Avoided?

    Any technique whose instructions include a step for not being noticed. That is the answer. It needs no list attached to it.

    Lists get handed out anyway. Hidden white text on a white background. Meta keyword stuffing. Doorway pages built by the hundred. Read that list today and it reads like a museum label.

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    What Is an Example of an External App SEO Method?

    A review site linking to your app’s store listing. That is an external app SEO method, and it is the example most lists open with. External means the work happened somewhere other than the listing.

    Then the list stops. Nobody says where that link lands, or which ranking it moves. So the useful half of the answer never makes it onto the page.

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    What Is SEM and PPC? Breaking Down the Difference

    A client asked last spring why his agency quote itemized SEM services separately from PPC management. As if they were two unrelated products. They aren’t. SEM and PPC get treated as competing acronyms constantly, and the confusion costs businesses money on the wrong line item. One is the umbrella. The other lives underneath it.

    Search engine marketing covers every paid and organic tactic aimed at search visibility. Pay-per-click is one piece of that, the paid-ads slice specifically. Wrong assumptions get baked into the budget whenever the two get mixed up.

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    Do SEO Services Work?

    SEO services work. Most that fall flat do so from predictable, well-documented problems. Not because the channel is broken. Organic search accounts for over half of all website traffic. That traffic compounds in ways paid ads never do.

    The businesses that see the strongest return treat SEO as a long-term investment, not a quick fix. Those that get burned? Wrong expectations about timelines. Or the wrong agency. Both tend to happen when the pitch is all results and nothing about what the actual work entails.

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    What Is MSV in SEO?

    MSV stands for Monthly Search Volume. It is the number sitting beside every keyword in every research tool you have ever opened. Roughly how often people type that phrase into Google in a month.

    That is the definition. Three letters, one number, finished. The interesting part is the letter nobody argues with. Why a month?

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