Greg Ichshenko

Calgary SEO expert and digital marketing specialist,
developing advertising strategies for businesses of all sizes

(403) 308-5949

greg@to-the-top.ca
1509 14 Ave SW, Calgary,
AB T3C 0W4

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    How Much Is Stupid Simple SEO?

    Around $497, one-time, going by the buyers who reviewed it most recently. That is the working answer to how much is Stupid Simple SEO. An exact public answer does not exist. Mike Futia, who built the course under his earlier byline Mike Pearson, publishes no price page at all. Instalment buyers report four payments in the $147 range. Students from older launches mention $297 instead. Enrolment runs through a free masterclass. The real number appears at the end of that pitch.

    Course pricing that hides behind a webinar is a choice, not an accident. Worth understanding before you sit through the training with a credit card nearby.

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    What Does an SEO Team Do?

    An SEO team does roughly what you would expect. One person keeps the website fast and reachable. Another writes. A third works on links. Somebody else reads the numbers at the end of the month. That answer is accurate, and other pages here set out each role properly, so none of it gets repeated.

    What the list never explains is why the team has that shape at all. And that shape is not neutral. It decides things, and it decides them long before anybody opens a plan. The calendar does it too, and that is the trouble with running SEO in two-week sprints.

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    How Much Does an SEO Company Charge Per Hour?

    A freelancer still building a track record charges $75 to $150 an hour. That climbs to $100 to $250 once the freelancer becomes an established solo consultant. Inside a small or mid-size agency, plan on $150 to $300. Enterprise firms send invoices at $250 and climbing. Hourly SEO pricing spans that whole range. Who holds the account decides where a given quote lands.

    Rate alone answers nothing on its own though. Scope decides more than the number printed on the invoice. Twelve focused hours at $250 often beats forty scattered ones at $90.

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    What Is a Good Conversion Rate for Google Ads?

    We pull monthly Google Ads reports for clients across Calgary. One question surfaces every time: is this number good. Straight answer depends on context. Not on a single industry benchmark.

    Industry matters. Campaign type matters. What counts as a conversion matters most of all.

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    What Is SEO Rich Text?

    Rich text is text that carries formatting. Nothing about it belongs to SEO.

    The phrase joins two words that never met. One of them names a box you type into. The other names a trade.

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    How to Hire an SEO Agency

    Type those two words into search and a few hundred results come back. Good-looking sites, client logos, five-star reviews on every one. Not hard to find. The hard part is separating the agencies that move results from the ones that bill quietly and hope you do not notice.

    Most bad hires happen before the contract is signed.

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    What Is Your SEO Company Hiding From You?

    A monthly report showing rising rankings does not always mean rising revenue. That gap is where most of the hiding happens. Numbers on a page look convincing. Convincing and empty, sometimes both at once.

    Business owners rarely ask who actually does the work behind their SEO company account. Or where a backlink actually came from. Reasonable questions. Ones an agency should answer without hesitation, every time they come up.

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    Are One Page Websites Bad for SEO?

    No. Then again, that is not really the question.

    A one page website can rank. It can rank well. No penalty attaches to the format, and no rule anywhere says a business has to spread itself across a dozen addresses. Still, the usual list turns up. Fewer title tags. No internal linking. Thin content. Poor site structure. Most of that is either wrong or beside the point. So none of it gets repeated here.

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    What Is Holistic SEO?

    Holistic SEO means treating a website as one thing rather than a stack of separate jobs. That is the whole definition.

    Everything else published under that heading turns out to be a list of the jobs.

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    How to SEO on TikTok: What Actually Moves the Algorithm

    A client asked about TikTok SEO last winter. They ran a home services business in Calgary, mid-size, with solid Google rankings built through our work as the SEO agency Calgary businesses trust. Their question was simple: should we be on TikTok, and does it matter for search?

    Good question. The straight answer takes more than a paragraph.

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