Greg Ichshenko

Calgary SEO expert and digital marketing specialist,
developing advertising strategies for businesses of all sizes

(403) 308-5949

greg@to-the-top.ca
1509 14 Ave SW, Calgary,
AB T3C 0W4

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    What Does SEO Stand For in Education?

    Search engine optimization, nearly always. That is the answer you came for. It is right far more often than it is wrong, so take it and go if that was all you needed.

    Only education is the one sector where those three letters are genuinely taken. Two other things wear them. Both are real. Each one turns up inside actual schools, and neither has the slightest connection to a website.

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    What Is a Technical SEO Checklist?

    A technical SEO checklist is a list of conditions on your website that can stop being true without anybody editing a page.

    That is the whole definition. All the weight sits in the last six words. Nobody edited a page. Something on the site changed regardless, and whoever changed it never filed the work under SEO.

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    What’s the Best Digital Marketing Firm With Proven SEO Results

    Nobody can name the best one. Any firm that answers with its own name has already failed the test you should be running on them.

    Proof is the word doing all the work in that question. Most agencies treat it as decoration. A chart with no dates on the axis. Client logos in a grid. Screenshots of rankings nobody else can reproduce.

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    How to Do Voice Search SEO

    We started noticing the divergence around 2018. Clients in Calgary were seeing question-phrase queries generate impressions but minimal clicks in Search Console. “Which SEO company in Calgary has good reviews?” was getting impressions. “Calgary SEO” was getting clicks. Same intent. Different query structure entirely.

    Voice search SEO is not a separate discipline from the SEO you should already be doing. Instead, it is a set of targeted adjustments. Most of them address one difference. People speak differently than they type.

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    What Is Local SEO? A Practical Guide for Calgary

    Local SEO is the practice of optimizing a website and its associated profiles so the business shows up in local search results when someone nearby is looking for what it sells. A Calgary SEO plumber, a Red Deer dentist, a Vancouver yoga studio. Different industries, same mechanic underneath.

    If your business serves customers within a specific city or service area, local SEO is not optional. It is the dominant ranking strategy for any business whose customers actually use the phrase “near me” or include a city name in the search. AI answers are reshaping even local results, which is where GEO vs SEO comes in.

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    How Can Google+ Benefit Our SEO Company?

    It cannot. The network no longer exists. Google started deleting consumer profiles and pages on April 2, 2019. Communities went the same day. Nothing about it has come back since.

    People still ask, though. Stale marketing checklists keep the idea alive. Guides written a decade ago still list a Google+ page as a recommended step. SEO Company To-The-TOP! has run search campaigns since 2007, four years before the network even launched. We watched it arrive. Then we watched it close.

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    What Are SEO Services?

    Around 2009, a plumbing contractor from northeast Calgary called asking why his phone had gone quiet. His site was two years old. Nobody was finding it.

    Six competitors were ranking for every term his customers searched. He had no page targeting any of them. The site existed. It was invisible.

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    How Much Can You Make Doing SEO?

    SEO income ranges from $40,000 per year for entry-level employees to well over $200,000 for senior agency operators and established freelance consultants. The range is wide because SEO work exists across several distinct career tracks — in-house employees, agency practitioners, freelancers, and SEO-driven business owners — each with different income ceilings and growth trajectories.

    What you can make doing SEO depends more on which track you are on and how long you have been building expertise than on any fixed market rate. The skill compounds. Practitioners with five or more years of documented results earn significantly more than those at the one-to-two-year mark, regardless of whether they are employed or self-employed.

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    Why Is Having Duplicate Content an Issue for SEO?

    Nineteen years of site audits, and duplicate content issues still appear on the majority of reports we produce. Not because site owners create them deliberately. Because most platforms generate them automatically, and nobody catches it until rankings start sliding.

    Two URLs. Identical page body. Search engines now face a problem: too many copies, no clear winner. That uncertainty spreads across your ranking signals. Quietly, without any notification in your dashboard.

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    Is Wix or WordPress Better for SEO?

    Both of them rank. That much has been settled for years. Wix covers the fundamentals now. Editable titles, redirects, alt text, a sitemap that looks after itself. WordPress goes deeper, and asks more of you in return.

    Where each falls short is written out elsewhere on this site. So none of it gets repeated. This one is about what every comparison leaves out.

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