Greg Ichshenko

Calgary SEO expert and digital marketing specialist,
developing advertising strategies for businesses of all sizes

(403) 308-5949

greg@to-the-top.ca
1509 14 Ave SW, Calgary,
AB T3C 0W4

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    Are Accordions Bad for SEO?

    The Short Answer, and What This Page Hands Away

    No. Words inside an accordion get indexed the same as words in the open. Google has been clear for years. Then mobile-first indexing settled the rest, since a phone hides most of any page behind a scroll.

    So the technical half is finished. Whether collapsed text gets discounted. Tabs, and whether they differ. How to build one without a script. None of that gets repeated here.

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    What Is Programmatic SEO

    A flooring contractor once asked us for eight hundred pages. One page per product, per Alberta town. Behind the whole request sat a spreadsheet with two columns.

    We turned the work down. That spreadsheet explains programmatic SEO better than any definition does, and most of the industry still reads it backwards.

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    Can I Change Keywords After a Google Ads Campaign Is Created

    Yes, entirely. Editable, that’s what keywords stay the whole life of a campaign. Nothing about launching locks the keyword list in place permanently.

    Add new ones. Remove weak performers. Adjust match types. All possible anytime.

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    How Many Backlinks Are Needed for SEO?

    Somebody wants a number. Every SEO article they open hands back the same four words. It depends on competition.

    True enough. Also useless, since it never says what to count or where to look. There is a number available. It simply belongs to something much smaller than a website.

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    Where Are SEO Services Required?

    SEO services are not equally valuable for every business. Some industries live and die by search rankings. Others can generate most of their revenue through referrals and never think about Google. The question of where SEO is required depends on how your customers find you and how your competitors are positioned online.

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    Can Duplicate Yelp Listings Affect SEO?

    Yes. Only the ranking half of that answer is the small half, and it is the half everybody writes about.

    The standard advice is sound. Two Yelp records naming one business send a muddled signal about your address and your phone. So find the duplicate. Claim it, then get it merged or closed. None of that gets repeated here.

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    What Is SEO Analysis?

    Most business owners who call us have already tried something. Maybe they ran a free checker online. Someone else sent them a PDF with a score on the cover. They want to know why their site is not showing up, however. That is the real question behind “what is SEO analysis,” and the score almost never answers it.

    What they usually need, however, is something more specific. A clear picture of what is working. Sharper clarity on where the gaps are. SEO analysis is a structured process for examining your website to understand exactly that. Not a single tool check. Nothing as simple as a score from 0 to 100. Structured examination of your website, from what search engines can read to how your pages compare against what already ranks.

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    How Can Perplexity AI Assist With SEO Optimization?

    By handing you a reading list.

    Perplexity answers a question the way every other chat tool does. Then it does one extra thing. Perplexity shows you the pages it read. Numbered. Clickable. Sitting right under the paragraph it just wrote. That list is the product, and the paragraph is packaging.

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    What Is a Transactional Keyword?

    Buy. Hire. Near me. Every guide hands over the same short word list. Spot one of those words in a query, label the keyword transactional, move on to the next row of the spreadsheet. That method breaks the first time anybody checks it against a live search result.

    Try it right now. Search “how much does SEO cost” from a Calgary connection. There is a money word sitting in the middle of the query. The results come back as guides. Pricing explainers. Very little above the fold that lets anybody buy a thing. Then search “SEO company Calgary” instead. Not one buying word in it. The map pack loads first, and what sits underneath is a stack of service pages waiting for a phone call.

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    How to Use Data Science for SEO

    The applications are well documented. Group a keyword list by meaning. Read a log file too long for any person to open. Forecast next quarter out of the last eight. Catch the week a number quietly broke. All of it works, and none of it gets repeated on this page.

    Three further questions get settled elsewhere. Whether you need to write code. Then whether your business holds enough data to model anything at all. And whether a correlation ever proved a cause. Take all three as answered.

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