Greg Ichshenko

Calgary SEO expert and digital marketing specialist,
developing advertising strategies for businesses of all sizes

(403) 308-5949

greg@to-the-top.ca
1509 14 Ave SW, Calgary,
AB T3C 0W4

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    How Much Does an SEO Company Charge Per Hour?

    A freelancer still building a track record charges $75 to $150 an hour. That climbs to $100 to $250 once the freelancer becomes an established solo consultant. Inside a small or mid-size agency, plan on $150 to $300. Enterprise firms send invoices at $250 and climbing. Hourly SEO pricing spans that whole range. Who holds the account decides where a given quote lands.

    Rate alone answers nothing on its own though. Scope decides more than the number printed on the invoice. Twelve focused hours at $250 often beats forty scattered ones at $90.

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    What Is a Good Conversion Rate for Google Ads?

    We pull monthly Google Ads reports for clients across Calgary. One question surfaces every time: is this number good. Straight answer depends on context. Not on a single industry benchmark.

    Industry matters. Campaign type matters. What counts as a conversion matters most of all.

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    How to Hire an SEO Agency

    Type those two words into search and a few hundred results come back. Good-looking sites, client logos, five-star reviews on every one. Not hard to find. The hard part is separating the agencies that move results from the ones that bill quietly and hope you do not notice.

    Most bad hires happen before the contract is signed.

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    What Is Your SEO Company Hiding From You?

    A monthly report showing rising rankings does not always mean rising revenue. That gap is where most of the hiding happens. Numbers on a page look convincing. Convincing and empty, sometimes both at once.

    Business owners rarely ask who actually does the work behind their SEO company account. Or where a backlink actually came from. Reasonable questions. Ones an agency should answer without hesitation, every time they come up.

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    How to SEO on TikTok: What Actually Moves the Algorithm

    A client asked about TikTok SEO last winter. They ran a home services business in Calgary, mid-size, with solid Google rankings built through our work as the SEO agency Calgary businesses trust. Their question was simple: should we be on TikTok, and does it matter for search?

    Good question. The straight answer takes more than a paragraph.

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    What Is Google Ad Manager? A Straight Answer for Confused Business Owners

    Google Ad Manager is Google’s platform for publishers. Not advertisers. That single mix-up trips up more callers than any other Google Ads confusion SEO Company To-The-TOP! fields. It usually costs someone a wasted afternoon before the question reaches us.

    Websites and apps selling their own ad space run on it. Google Ad Manager decides which ads show. It tracks the revenue too, and manages the auction behind the scenes. A completely different tool than the one most people mean when they say “Google Ads.”

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    Why Your Google Ad Is Not Showing Up

    Most people who contact us about this have already spent time searching for their own ad. Nothing comes up. The campaign looks active. Billing looks fine. No error message anywhere.

    We have managed Google Ads accounts for Calgary businesses since 2007. The reasons your Google Ads are not showing tend to repeat. Most are fixable in ten minutes. A few take longer. All of them have a clear diagnostic path.

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    Does URL Structure Affect SEO? What 19 Years Tells Us

    Almost every website SEO audit already surfaces the same page address issues. Clients also want to know if their web addresses are costing them rankings. Short answer: they can. Usually not the way people expect.

    These web addresses matter for search. A small factor, but not a trivial one when your competitors are getting it right and your website is not.

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    Is There a Best SEO Agency for Rehabs?

    No single SEO agency owns that title. Rehab marketing sits in a category most SEO firms never touch. Health claims. Federal advertising rules. A Google ad certification most generalist shops have never heard of. The right fit depends entirely on what a specific treatment center needs, not a ranked list.

    Searchers typing this exact phrase usually want a shortcut. A name to trust without doing the vetting work themselves. There is no shortcut here. What follows instead is the actual criteria. The red flags specific to this vertical. A clear-eyed read on where a generalist SEO agency fits, and where it does not.

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    How to Do Keyword Research for YouTube

    Three hundred hours of video get uploaded to YouTube every minute. That number has not changed how hard it is to get views. Most videos still get fewer than 500 views total. The ones that climb consistently have something in common: the title matched what people were actually searching.

    We have advised on YouTube visibility alongside traditional SEO work since 2007. The same question comes up almost every time a client adds a YouTube channel to their strategy: why does one video pull thousands of views while a nearly identical one sits at 80? Usually the keyword choice is the answer. Not the production quality or the editing. The phrase in the title.

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