How to Calculate Your PPC Budget
Most businesses we talk to pick their PPC budget the same way. A round number that feels manageable. Five hundred dollars a month. Sometimes a thousand. No math behind it.
That approach falls apart at the first month of thin data. The result is usually an underfunded campaign or money spent with no clear benchmark for success. Here is how to build from actual numbers instead.
What SEO KPIs Should You Track?
Most business owners come to us with a dashboard full of numbers. Impression counts. Session totals. Bounce rate. Domain authority. Pages per session. The list runs long, and not all of it is worth watching.
We have been running local SEO Calgary campaigns since 2007. Edmonton and Vancouver are in the mix too. Nineteen years of client work. The KPIs that actually shape decisions are fewer than most SEO reports suggest. Traffic quality beats traffic volume. Conversions tell you more than rankings. A metric that cannot influence a next action is not worth tracking weekly.
What Are Secondary Keywords in SEO? (With Examples)
A primary keyword is the main term a page is built around. A secondary keyword backs it up. It never steals the spotlight.
Confusing the two creates pages that try to rank for everything. They end up ranking well for nothing.
How Long Should a Blog Post Be for SEO?
That question comes up on almost every discovery call. Not “what should I write?” The question is always about length. People want a number. The straight answer is a range, and what sits inside that range depends on the topic and what is already ranking for it.
Most blog posts targeting organic search should land between 1,500 and 2,500 words. Not because Google counts words. It simply does not. That range reflects what it typically takes to cover a competitive informational topic thoroughly enough to satisfy the reader who searched for it.
How to Choose a PPC Agency
Billing for four months with nothing to show is usually the point of realization. PPC campaign went sideways. Pitch was solid. Deck looked fine. The problem showed up after the first invoice.
Sort it out before month four.
What Questions to Ask an SEO Company Before You Hire
Price comes first. Guarantees come second. Both have a place, but neither one tells you whether the firm can actually do the work. The useful questions are harder to remember in the sales meeting.
Process and ownership. Those are the areas worth pushing on. Especially what happens when things go sideways. Here is what to cover before signing anything.
What Are Callout Extensions in Google Ads?
Clients ask this every few months. Not the definition. The point of them.
Most advertisers running Google Ads already know the main ad pieces. Headline. Description. A destination link. But below that main ad copy, Google uses extra space. Callout extensions live there.
How to Use H1 H2 H3 Tags for SEO Without Making a Mess of the Hierarchy
How a page is organized gets communicated to Google and readers through heading tags. Get the hierarchy wrong, and both audiences struggle to follow the structure.
One H1, multiple subheadings underneath, H3s nested inside relevant sections. The whole system, in theory. Most sites still get it wrong in practice.
Does Changing Your Website Mess Up Content Marketing SEO?
Yes, a website change can wreck content marketing SEO fast. The damage rarely shows up where people expect it. A redesign checklist covers redirects. It covers broken links and crawl errors too. The blog archive built over three years almost never makes that list. A client at SEO Company To-The-TOP! once switched CMS platforms. Every redirect worked. Organic traffic still dropped anyway. Forty percent. Inside two months. The cause had nothing to do with technical SEO. Every blog post got rewritten “for consistency.” The exact phrasing that earned those rankings disappeared with it.
Content marketing runs on accumulated signal, not one live page. Editorial history matters here. Earned links matter just as much. Gated assets nobody remembers to migrate. Topical depth built post by post, month after month. A site migration can erase most of that. Every redirect can still work perfectly while it happens. That gap gets missed constantly. The cost rarely shows up on anyone’s budget sheet until traffic does the talking.
What Is an H1 Tag in SEO?
Main heading on a page. That is the H1 tag. One per page is the convention. Whatever goes inside signals the primary topic. Crawled early. Visitors read it first. Both also check whether the page is what they expected.
Not a confirmed ranking factor, not the way backlinks are. Still worth getting right. Pages without one can rank. Clear, relevant H1 tag makes that query matching faster for Google.