How to Do Keyword Research Using AI
AI keyword research changed when the tools became genuinely usable. Not the underlying logic. The fundamentals stayed the same. How fast you can build a keyword list, and how much early discovery work you can hand off to a machine: that is what shifted.
Here is how To-The-TOP! uses AI in this process today. Not a platform comparison. A working method, with the limitations included.
Do I Need a Website for SEO Marketing?
For almost every business, yes, you need a website for SEO marketing. A Google Business Profile can put you in Google’s map results without one, and social pages can show up when people search your name, but it is a website that gives your services dedicated pages to compete in the regular organic results. The main exception is a single-location service business in a small market with few competitors, where a well-kept profile can carry the load for a while, along with marketplace sellers whose customers search on Etsy, Amazon or Airbnb rather than on Google.
The rest of this article sets out where that line sits, what a profile can and cannot do, and what the smallest useful website looks like. SEO Company To-The-TOP! has done Calgary SEO since 2007, and this article is written for owners who have a profile, a Facebook page and a few good reviews and want to know whether spending on a site will change anything.
Is Adding Too Many Keywords Bad for Google Ads?
We see it in nearly every account we audit. Keyword lists that swelled to hundreds of terms. Sometimes thousands. Businesses assume more coverage means more traffic. The reality is usually the opposite.
Too many keywords in a campaign can hurt performance. Not always. But the problems show up in predictable ways. Quality Score drops. CTR falls. Daily spend spreads across searches that never produce conversions. It is not about count alone. The real issue is whether those terms belong in the same ad group.
How to Add Google Ads Conversion Tracking to a Shopify Store
Every order that comes through Shopify checkout gets tracked. On its own, Google Ads never sees that data. Someone has to build the bridge, or ad spend keeps getting judged on clicks instead of actual sales.
Setting it up takes under an hour for most stores. Getting it accurate takes a bit more care.
How to Check If Your Google Ads Are Running
The question comes up every few weeks at SEO Company To-The-TOP!, the team Calgary businesses call when their advertising goes quiet. A client calls after two months of running Google Ads and wants to know whether their ads are actually showing. They have spent money, they see no obvious results, and nobody walked them through where to look. Most of the time, something fixable is blocking them.
Checking your ad status takes about two minutes. The confusion comes from not knowing which layer to trust. Google Ads has four levels where your ads can get stuck before a single impression gets recorded.
How to Increase Organic Keywords on Your Website
We have seen sites stuck at 40 or 50 organic keywords for months at a stretch. No penalty. Nothing obviously flagged technically. Just stalled.
The pattern behind most of those cases is the same. No structured plan for expanding the keyword footprint. The site published content sporadically, hoped it ranked, and moved on when it did not.
How to Search Google Keywords
Two questions hide in that phrase. One: how to find keywords people are searching for on Google. Two: how to use keywords when searching in Google yourself. Both useful. This covers the first one. The second, finding a specific word on the page in front of you, is covered in how to search keywords on a web page.
The goal: discover which phrases real people actually search, then build your SEO and advertising around those phrases. Every keyword tool, every platform, every free option leads to the same destination.
What Is Yoast SEO? A Plain Guide to the WordPress Plugin
Yoast SEO is a WordPress plugin that adds search engine settings and writing checks to your site. It lets you set the title and meta description Google may show for each page, generates an XML sitemap, outputs schema markup, and grades each post with red, orange and green lights for keyphrase use and readability. The core plugin is free, Yoast SEO Premium costs US$118.80 a year before VAT, and WordPress.org lists more than 10 million active installations as of October 2026. What it does not do is rank your pages. It makes the technical basics hard to forget, which is useful, but the decisions that move rankings still sit with you.
What Yoast SEO does on a WordPress site
The plugin does three kinds of work, and most site owners only ever notice one of them. The first runs in the background once the plugin is set up. Yoast generates and updates an XML sitemap, adds canonical tags so search engines know which URL is the main version of a page, lets you mark pages as noindex, adds breadcrumbs, and builds a schema graph describing your organization, your pages and your articles. WordPress.org’s listing also describes crawl settings that manage how bots access the site and cut unnecessary server load and, newer in 2026, an llms.txt file meant to guide how AI tools read your site.
What Is an SEO Agency?
An SEO agency is an outside company you pay to get your website found in organic search, the unpaid results that sit below the ads on Google. Its job is to bring more of the right people to your site from search without you paying for each click, which it does by fixing the technical side of the site, improving the pages, earning links and reporting on what changed. The words “SEO agency”, “SEO company” and “SEO firm” mean the same thing in practice, so the more useful question is who inside the agency does the work.
That question matters because agencies range from large teams with account managers to a single specialist who does every task personally. This guide covers what an SEO agency does, the four types you will meet, what you should receive each month, how agencies charge, what no agency can control and when a business needs one at all. SEO Company To-The-TOP! is one of these providers, a Calgary practice run by one specialist since 2007, so you can weigh what follows with that in mind.
Can You Use Google Ads to Promote a YouTube Video?
We get this one from clients fairly often. Business owners and content creators who have put real time into video and want reach faster than the platform’s organic algorithm delivers. Google Ads can do that.
How it works. What it costs. Where it falls short for your channel.