Greg Ichshenko

Calgary SEO expert and digital marketing specialist,
developing advertising strategies for businesses of all sizes

(403) 308-5949

greg@to-the-top.ca
1509 14 Ave SW, Calgary,
AB T3C 0W4

    Submit your request or question, and I will get back
    to you shortly

    How Important Is Branding for SEO and Why Google Rewards Recognizable Names

    Branding matters more to SEO than most technical checklists admit. Not a direct ranking factor on its own. A powerful indirect one, though. Trust signals and click behavior run through it. Mentions across the web too.

    Two identical pages, same content quality, same technical setup. The one from a recognized brand usually wins.

    (more…)

    How to Create Pillar Pages for SaaS SEO

    You already know the method. Pick a broad subject. Write one long page about it. Then write narrow pages around that one, and point every one of them back at it.

    That is the pillar and cluster model. It works, and this site covers it properly elsewhere, so none of it gets repeated here. What nobody covers is the verb in the middle of the question. Create. Try it once, with nothing else on your site. Then notice there is nothing to do.

    (more…)

    How to Increase Brand Awareness in SEO

    Most SEO conversations start with rankings. Clients want to be first on Google. Fair goal. But underneath that ranking target is a deeper objective. People need to recognise your name when they see it.

    Brand recognition compounds. A Calgary accounting firm visible across fifteen different search queries becomes familiar to those searchers over six months. Not because they clicked every result. Because they saw the name, repeatedly, in a relevant context. Your brand name becomes recognisable before a single sales call is made. That is the mechanism SEO creates and paid channels cannot replicate at the same cost.

    (more…)

    Does Plural Affect SEO?

    Yes, sometimes. The yes is smaller than it sounds.

    Meanwhile the standard answer is sound, so it gets handed over rather than repeated. Google understands that a plumber and plumbers name the same trade. Pick whichever form carries more volume. Then write one page rather than two, since two pages aimed at one question end up competing with each other. Keyword selection and that competing-pages problem both have proper pages here already.

    (more…)

    Does InsurMark Offer SEO Services?

    InsurMark does sell an SEO Essentials package, an add-on to its client websites. It runs $1,200 one-time, built and delivered through a partnership with Twenty Over Ten. That answers the surface question. The harder one is whether that package covers what a professional in this niche actually needs to rank.

    (more…)

    How to Delete a Google Ad Campaign

    Go hunting for a delete button in Google Ads and you will not find one. What sits there instead is Remove. Same checkbox everybody is after, a very different promise attached to it. Remove takes the campaign out of your working view for good.

    So the click path costs thirty seconds. The decision underneath it deserves rather longer. Most people asking how to delete a Google ad campaign want the spending stopped today. Pause does that much. It also reverses.

    (more…)

    Does SEO Still Work in a Recession?

    Yes. Nothing about a slow economy reaches the machinery.

    Google has never heard of a recession. Rankings answer to your pages and your links, and neither reads the news. Your positions do not soften because the economy did.

    (more…)

    Does Google Treat Blog Posts Differently From Pages for SEO?

    No. Not the way the question assumes.

    Your CMS treats them differently. That part is real. It changes how those URLs perform, so it is worth understanding. That difference just does not happen inside Google. It happens on your own server, before Googlebot ever knocks. The gap you have measured between your blog and your pages is genuine. You have been crediting it to the wrong party.

    (more…)

    Do Meta Descriptions Affect SEO?

    Clients raise this on nearly every first audit call. Usually it surfaces because a tool flagged dozens of missing descriptions as errors. Now they want to know how seriously to take that.

    The straight answer requires separating two questions. Do meta descriptions directly affect rankings? They do not. Do they affect SEO more broadly? Yes, and in ways worth acting on.

    (more…)

    What Is SEO for Dummies?

    SEO means getting your pages to show up in Google’s unpaid results. That is the whole definition. Nothing clever is hiding behind it.

    So why does the next article you open still read like a foreign language? The concept is not what stops beginners. Five ordinary English words have been quietly reassigned. Nobody warned you.

    (more…)